Internet development and advertising agency Quantum Leap Communications Inc. saidit has been retained by Wal-Mart Stores Inc. to work on asignificant ...
View articleJust acquired by CBS, sweepstakes and portal site iWon.com plans a $40 million-plus advertisingcampaign running from Oct. 11 through April 17, 2000. R...
View articleWeb measurement firm Media Metrix signed a definitiveagreement to acquire closely held AdRelevance, a provider of advertisingmeasurement and intellige...
View articleOgilvyOne Worldwide formed a strategicalliance with Digital Archaeology, a privately heldsoftware company that provides Web-based analytic application...
View articleOnline toy retailer KBkids.com selected Lot21 Interactive Advertising as its firstinteractive agency of record. Read More...
View articleModem Media. acquired MEX Multimedia Experts GmbH, a Germandeveloper of interactive business solutions, for about $5.4 million in cashand common stock...
View articleSocketware Inc. said that Europeanairline carrier Swissair has licensed Accucast as itsoutbound e-mail marketing and messaging solution. Read More...
View articleThe moment of truth. A first month media plan for a big- name (or soon to be big-name) client. They're looking for big. They're looking for bad. They'...
View articleCliff delivered a talk about tailoring web sites to use profile data recently. A question from the audience was: "Do personalized pages take longer to...
View article24/7 Europe named Antti Erdnne, formermanaging director of Finnish online sales company Netbooking, to head itsmobile and digital development and its ...
View articleIn an open letter to ClickZ, Jared Spool challenges a recent ClickZ column which asserts that seeing photographs of happy people enjoying your product...
View articleJanet and Nancy look at the cornerstone of building advertiser value -- information on your target audience. There are a variety of ways to gather inf...
View articleDavid Sarnoff didn't invent the radio, nor did he invent television. What his Radio Corp. of America did in the 1920s was demonstrate the true commerc...
View articleDo you remember being told in school that there are no stupid questions? That every question someone asks is a good question because it helps the unde...
View articleDig deep to figure out what the Internet is built on and you'll find this: It's built on connections between regular people. One thread, one connectio...
View articleDirect e-commerce company XOOM.com and newspaper syndicate United Media said that XOOM.com'sMightyMail division will provide several of United Media's...
View articleLast week, the phrase that pays was evidently something akin to "Yes, Mr. Wetherell, I do have an ad management system that I'd be willing to sell." F...
View articleConsumer unhappiness with the new car market in the UK may lead more automobile buyers to turn to the Internet, according to a report by Fletcher Rese...
View articleA free voice has always been sought-after. Just think about the Second World War and the resistance movements' creation of independent radio. Each tim...
View articleThe folks at PricewaterhouseCoopers asked Internet users from the US, UK, France, and Germany why they go online, how they go online, what they do onc...
View articleOnline insurance marketplace InsWeb launched a national sweepstakesprogram as part of its two-year, $75-million consumer marketing campaign. Read More...
View articleOnline loan marketplace LendingTree Inc. narrowed its searchfor an agency to three finalists for the estimated $50 million account. Read More...
View articleCMGI Inc. continued to display its appetite for Internet advertising companies Thursday spending $690 million on Flycast Communications Corp. The buy ...
View articleMany of Europe's e-commerce leaders are well-established organizations that have seen significant opportunities and are beginning to capitalize on the...
View articleWhen you're trying to do "bidness," as Molly Ivins so quaintly calls it, what you most fear is uncertainty. Politicians, on the other hand, thrive on ...
View articleInteractive advertising and sales strategy firm Phase2Media has been named theexclusive ad sales representative for NeoPlanet Inc., developer of a des...
View articleOpt-in e-mail advertising is the most underused form of Internet advertising. Click-through rates are higher, targetability is excellent, and it is co...
View articleAd network 24/7 Media Inc.signed a deal with Naviant, a precision marketing company,giving 24/7 Media rights to Naviant's data for the purpose of serv...
View article