Socketware Inc. said that Europeanairline carrier Swissair has licensed Accucast as itsoutbound e-mail marketing and messaging solution. Read More...
View articleThe moment of truth. A first month media plan for a big- name (or soon to be big-name) client. They're looking for big. They're looking for bad. They'...
View articleCliff delivered a talk about tailoring web sites to use profile data recently. A question from the audience was: "Do personalized pages take longer to...
View article24/7 Europe named Antti Erdnne, formermanaging director of Finnish online sales company Netbooking, to head itsmobile and digital development and its ...
View articleIn an open letter to ClickZ, Jared Spool challenges a recent ClickZ column which asserts that seeing photographs of happy people enjoying your product...
View articleJanet and Nancy look at the cornerstone of building advertiser value -- information on your target audience. There are a variety of ways to gather inf...
View articleDavid Sarnoff didn't invent the radio, nor did he invent television. What his Radio Corp. of America did in the 1920s was demonstrate the true commerc...
View articleDo you remember being told in school that there are no stupid questions? That every question someone asks is a good question because it helps the unde...
View articleDig deep to figure out what the Internet is built on and you'll find this: It's built on connections between regular people. One thread, one connectio...
View articleDirect e-commerce company XOOM.com and newspaper syndicate United Media said that XOOM.com'sMightyMail division will provide several of United Media's...
View articleLast week, the phrase that pays was evidently something akin to "Yes, Mr. Wetherell, I do have an ad management system that I'd be willing to sell." F...
View articleConsumer unhappiness with the new car market in the UK may lead more automobile buyers to turn to the Internet, according to a report by Fletcher Rese...
View articleA free voice has always been sought-after. Just think about the Second World War and the resistance movements' creation of independent radio. Each tim...
View articleThe folks at PricewaterhouseCoopers asked Internet users from the US, UK, France, and Germany why they go online, how they go online, what they do onc...
View articleOnline insurance marketplace InsWeb launched a national sweepstakesprogram as part of its two-year, $75-million consumer marketing campaign. Read More...
View articleOnline loan marketplace LendingTree Inc. narrowed its searchfor an agency to three finalists for the estimated $50 million account. Read More...
View articleCMGI Inc. continued to display its appetite for Internet advertising companies Thursday spending $690 million on Flycast Communications Corp. The buy ...
View articleMany of Europe's e-commerce leaders are well-established organizations that have seen significant opportunities and are beginning to capitalize on the...
View articleWhen you're trying to do "bidness," as Molly Ivins so quaintly calls it, what you most fear is uncertainty. Politicians, on the other hand, thrive on ...
View articleInteractive advertising and sales strategy firm Phase2Media has been named theexclusive ad sales representative for NeoPlanet Inc., developer of a des...
View articleOpt-in e-mail advertising is the most underused form of Internet advertising. Click-through rates are higher, targetability is excellent, and it is co...
View articleAd network 24/7 Media Inc.signed a deal with Naviant, a precision marketing company,giving 24/7 Media rights to Naviant's data for the purpose of serv...
View articleBy the time you read this, the news will probably be wrapping fish in most media buyers' and planners' kitchens. Excite@Home is going to be selling ke...
View articleMore mainstream, risk-averse consumers will change the landscape of the online financial services sector, according to research by Jupiter Communicati...
View articleJanet and Nancy pose a few questions that can help your site determine if your advertiser segmentation is all it could be. So, should advertiser conce...
View articleAs expected online audience tracking company NetRatings Inc., which has strategicrelationships with NielsenMedia Research Inc. and ACNielsen, filed to...
View articleImagine a sealed box with a cat inside, rigged with a device that will either kill the cat or let it live. You don't know whether the cat's alive or d...
View articleThe winners of the creatively named1999 Australian Internet Advertising Awwwards were announced late Thursday,with Sony and Fairfax Online taking seve...
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