Lycos Inc. launched a network-wide rewardsprogram built in conjunction with Netcentives Inc., a provider ofInternet loyalty programs. Read More...
View articlePrecision marketing company Naviant signed a $56 million strategicalliance with eData.com, an Internet-based informationtechnology solutions company. ...
View articleMore than one-quarter of the adult residents in the UK have used the Internet in the past month, according to the CommerceNet/Nielsen Internet and E-C...
View articleInternet postage company E-Stamp Corp. launched a brand marketingcampaign designed to position the company as the Internet postage providerfor small o...
View articleLast week we discussed the move toward more agency involvement in the business development process. As more dotcoms enter the scene with little or no ...
View articleThe online book industry is a case study in cornering a market online via first-mover advantage. How can this be? The barriers to entry are low. Books...
View articleThe race is on to understand the customer. We have the technology to tailor web content based on the interests of visitors. We are able to drop ads in...
View articleAvenue A Inc. said it has been chosen asonline media agency of record for online travel service Expedia.com. Read More...
View articleFood-oriented Web site operation Epicurious.com will launch a new $10million advertising campaign on Oct. 29, including for the first time,television ...
View articleNick thinks it's a miracle that anyone ever buys anything online. As the months pass by, some e-commerce sites will win simply because they make shopp...
View articleLast week Janet and Nancy summarized their research findings on media buyers and sales reps, telling you what media buyers want. This week they spill ...
View articleReal-time e-marketing services provider Cogit.com and R.L. Polk, a supplier of lifestyle anddemographic data, established a partnership to provide e-m...
View articleEveryone seems to know that jewelry will lag in its move to the web. It's hard to bring out the emotional attachment that leads to a purchase online. ...
View articleWarp 10 Technologies Inc. went live with MediaLot.com, a collaborative project andasset management tool site for creative project professionals. Read ...
View articleEuropean and American firms are not taking advantage of the the Internet's opportunities in Europe, according to research done by both Pricewaterhouse...
View article24/7 Media Inc. added 13 new Web sites tonine of its content channels in The 24/7 Network. Read More...
View articleDespite the big hoo-ha coming from the Left Coast about Big Money, Dana has a confession to make. He wouldn't want to be Bill Gates. Having a huge for...
View articleAs wireless continues it reign as one of the top Net strategies, 24/7 Media venture 24/7 Europe Wednesday laid its claim to the creation of the world'...
View articleInternet agency Quantum Leap Communications, asubsidiary of Leapnet Inc., opened a new Customer Development Group based inSan Francisco. Read More...
View articleWanna know the real reason e-commerce is going to change the way we shop? It's not the 24X7 instant access to products - anyone with a telephone and a...
View articleAppNet Inc. was named the new consumerinteractive media and marketing agency of record for Sprint's consumer long distance division. Read More...
View articleDoubleClick Inc., a leading Internet advertising network in the U.S., has announced the formation of DoubleClick Asia with operations in Hong Kong, Ta...
View articleInteractive agency and data marketing company Avenue A Inc. has acquired iballs, an Internet media planning andbuying company in a cash and stock deal...
View articleOgilvyOne Worldwide named Jeannette McClennan, 42, as president of OgilvyInteractiveNorth America. Read More...
View articleBPA International and I/PRO (Internet Profiles Corp.), a subsidiaryof Engage, signed a strategic agreement thatwill enable BPA to prepare interactive ...
View articleThe Internet Advertising Bureau (IAB) said itsProfessional Development Series, an educational workshop for professionalsentering the Internet advertis...
View articleMedia Buyers sound off about Internet Ad Sales Reps in J.M.Ryan & Associates' recent survey. Janet and Nancy present key findings, illustrating wh...
View articleJean-Pierre Bazinet has a Movie-List web site that links to almost 1000 movie trailers. Sounds good for movie fans and movie studios alike, right? But...
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