iFreedom.com launched its free Internetaccess service -- backed by advertising but without the distraction ofcontinuous advertising windows. Read More...
View articleIMAKE Software & Services said it has beentapped to construct the next generation advertising system for ad network 24/7 Media Inc. Read More...
View articleE-business marketing and technology company Mediaplex Inc. said it will integrateits real-time online media buying solution with the Ariba Inc. busine...
View articleRomac International's online career management and recruiting site kforce.com launched a multimillion dollaradvertising initiative that includes the p...
View articleFirms that use traditional marketing techniques rather than Internet strategies are known as "bricks-and-mortars." And they've been dubbed the true lo...
View articleWhile online advertising suffers from the lingering effects of "banneritis," the smart media planners are searching for new ways to help their clients...
View articleCost-per-click ad network ValueClick Inc. filed a registrationstatement with the Securities and Exchange Commission for an initial publicoffering that...
View articleA new industry report concludes that larger firms have an advantage oversmaller firms when it comes to personal service to consumers via softwareappli...
View articleOnline advertising and direct marketing solutions firm L90 launched adMonitor 4.0, an enhanced versionof its proprietary ad tracking and serving techn...
View articleThe global sporting goods category is ripe for transition to the Internet, according to an industry report by Hambrecht & Quist, which predicts $4 bil...
View articleBroadscape.com Inc. said it plans tobuild an electronic marketing network based on the complimentary distributionof 19-inch color computer monitors th...
View articleHispanic ad agency GarciaLKS has signed an agreement tohandle general marketing and Spanish-language advertising for Internetauction start-up Orbis On...
View articleAre your customers satisfied? You may not actually know. While every site inevitably has its share of disgruntled surfers who seem to be on a mission ...
View articleThe Travelocity-Preview Travel merger and Microsoft's spinoff of Expedia have refocused attention on the online travel market. Travelocity's sales pro...
View articlePermission e-mail marketing company yesmail.com added four new partners to itsnetwork -- HearMe, MessageMates.com, JobsOnlineand AnyDay.com. Read More...
View articleDuring this last quarter of 1999, we will see more online shopping properties than have ever been on the web to date. You've got Christmas99.com, Holi...
View articleLately, the term "viral marketing" seems to have infected many conversations about Internet marketing. Most of us realize that it's not about cooties....
View articleElectronic marketplaces will propel online energy sales to $266 billion by bringing about higher levels of efficiency in wholesale markets, according ...
View articleLast week, Janet and Nancy told us how to build and create targeted inventory with marketing research. Now they demonstrate how to take that informati...
View articleLexmark International launched its firstglobal campaign to highlight the advantages of its Z Series printers, callingthem "the highest resolution inkj...
View articleAfter two days in fabulous Fiji on the South Pacific, Mike's tying up two days of client meetings. Yep, he's got it rough. And as he looks out at the ...
View articleWe get so caught up with revolution that we forget about the forces of evolution. Not long after the arrival of the web browser, many online marketing...
View articleInternet development and advertising agency Quantum Leap Communications Inc. saidit has been retained by Wal-Mart Stores Inc. to work on asignificant ...
View articleJust acquired by CBS, sweepstakes and portal site iWon.com plans a $40 million-plus advertisingcampaign running from Oct. 11 through April 17, 2000. R...
View articleWeb measurement firm Media Metrix signed a definitiveagreement to acquire closely held AdRelevance, a provider of advertisingmeasurement and intellige...
View articleOgilvyOne Worldwide formed a strategicalliance with Digital Archaeology, a privately heldsoftware company that provides Web-based analytic application...
View articleOnline toy retailer KBkids.com selected Lot21 Interactive Advertising as its firstinteractive agency of record. Read More...
View articleModem Media. acquired MEX Multimedia Experts GmbH, a Germandeveloper of interactive business solutions, for about $5.4 million in cashand common stock...
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