There's a basic childishness in covering technology. Like a lesson from an 8-year-old. By the time the kid masters a toy, he's tired of it. This is wh...
View articleIt pays the bills and feeds the family, but how is the Internet economy doing? The latest installment of an ongoing study by the University of Texas s...
View articleA new industry report from AdKnowledge says that that within 90days of showing an online ad, fully 48.6 percent of the sales or leadsgenerated by a ca...
View articleThe third quarter Online Advertising Report from AdKnowledge found that marketers need to track repeat business to quantify their online ad returns. I...
View articleLoyalty programs have attracted more and more attention since the advent of database marketing and the web. A good loyalty program is one that fits na...
View articleComet Systems, developers of the CometCursor, unveiled the Cometized Banner, a new product for online advertisingthat automatically serves branded cur...
View article"What's in an email? That which we call an email by any other name would smell as sweet." Not exactly how the line goes, but direct email as a media v...
View articleEach Sunday Dana tries to ride his bike in Atlanta. It's frustrating because of the way cities develop with cul de sacs, widened highways and choking ...
View articleMike read a cute little article called "The Dirty Dozen" in another publication. The columnist reached out and asked various people what they hated mo...
View articleAd network and ad serving technology company Real Media said it landed 59 newadvertisers in September and October in categories including automotive,t...
View articleA report from Forrester Research confirms what most people already believed to be true: privacy fears are holding back Web shopping. But more experien...
View articleHome shopping network ValueVision International Inc. named CampbellMithun Esty (CME) as its advertising agency of record to develop amulti-million dol...
View articleDirect mail marketing company ADVO Inc. and Web coupon and marketingpromotion site CoolSavings are teaming up to launch anintegrated marketing initiat...
View articleIn an unprecedented public relations gamble, Metabolife has posted its own video recording of an ABC "20/20" interview of CEO Michael Ellis by reporte...
View articleInteractive agency K2 Design Inc. posted net income for thethird quarter of $266,000, compared to a loss for the same period last yearof $339,000. Rea...
View articleOnline loan marketplace LendingTree Inc. selected Mullen as the agency of record for thecompany's $50 million national advertising account. Read More...
View articleA thousand pundits will tell you that the journey to small business success is powered by passion and vision. That's true. In part. However, passion a...
View articleOnline marketing company and ad network Media Inc. is offering a millenniumsponsorship package called "Win Your Ultimate New Year Resolution" promotio...
View articleTom has a coffee maker thatmakes espresso, cappuccino and a bunch of other stuff. But he doesn't use all the features because it's not intuitive. Whet...
View articlePatients want to interact with their physicians using Web sites and e-mail, but doctors are missing out on the opportunity, according to Cyber Dialogu...
View articleMessageMedia Inc., a provider ofe-mail-based customer relationship management and direct marketing services,closed on a private placement of approxima...
View articleLycos Inc. launched a network-wide rewardsprogram built in conjunction with Netcentives Inc., a provider ofInternet loyalty programs. Read More...
View articlePrecision marketing company Naviant signed a $56 million strategicalliance with eData.com, an Internet-based informationtechnology solutions company. ...
View articleMore than one-quarter of the adult residents in the UK have used the Internet in the past month, according to the CommerceNet/Nielsen Internet and E-C...
View articleInternet postage company E-Stamp Corp. launched a brand marketingcampaign designed to position the company as the Internet postage providerfor small o...
View articleLast week we discussed the move toward more agency involvement in the business development process. As more dotcoms enter the scene with little or no ...
View articleThe online book industry is a case study in cornering a market online via first-mover advantage. How can this be? The barriers to entry are low. Books...
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