Real-time personalization company Net Perceptions and e-businessmarketing and technology company Mediaplex Inc. said they are teaming upto improve ROI...
View articleAd network 24/7 Media Inc. posted a net loss for thethird quarter of $11.7 million, or $0.55 per share, compared to a net lossattributable to common s...
View articleOnce a buzzword becomes really hot, and people actually start implementing a solution based on the buzzword, the old buzzword becomes passe. That's th...
View articleUniversal Studios Recreation Grouphas selected Messner Vetere Berger McNamee Schmetterer/EURORSCG (MVBMS) to manage the division's interactive adverti...
View articleEisnor Interactive Inc., an off-linepromotions and guerrilla marketing agency for online brands, signed auto sales site carOrder.com and Beer.com as c...
View articleConsumer automotive Internet service Autoweb.com launched its first nationallybroadcast advertising campaign, a $12 million effort created by the SanF...
View articleExpanding its off-line marketing campaign, Styleclick.com Inc., operator of anetwork of style related e-commerce sites, began a radio advertising stra...
View articleCGN Marketing & Creative Serviceshas been named agency of record for BroadVision Inc., a supplier ofone-to-one e-business applications. Read More...
View articleCommunity site operation theglobe.com launched a $27 millionadvertising campaign designed to promote its brand and key services,including its online c...
View articleMany sites starting up these days have a much more difficult task than they used to when it comes to promoting themselves. In the good old days, you c...
View articleEmployment site jobs.com Inc. named McKinney & Silver as itsadvertising agency of record for a $15 million to $20 million advertisingcampaign, aimed a...
View articleInternet shoppers are three times more likely to buy items offline than online when browsing for items on the Internet. The fact that people are shopp...
View articleBoy, that Microsoft antitrust thing sure was entertaining. It had great characters, a plot any reporter could follow, and (supposedly) a definite endi...
View articleIt’s no wonder that email marketing is such a hot topic these days: When properly planned and targeted, email is the most effective direct response to...
View articleAs more companies decide to market online, they are approaching agencies in greater numbers and with deeper pockets, wanting to build a web site. That...
View articleWhen media buyers are asked how great ad reps are different, they consistently say that the best reps bring them, "big ideas." When Internet ad reps a...
View articleGreenstone RobertsAdvertising and Invision.com Inc. formed a strategicmarketing partnership. Read More...
View articleOpt-in email marketing company NetCreations Inc. signed an exclusivetwo-year agreement with ICQ Inc. to build opt-in e-mail address lists ofinterested...
View articleBefore leaving @d:tech, Dana had breakfast with Sim Mann, whose card says "marketing and advertising executive" at Flower.com. Mann is one of those fa...
View articleasher&partners signed WireBreak Entertainment and will createand implement a multi-media marketing and advertising campaign for the newlylaunched digi...
View articleThe Internet Advertising Bureau (IAB) said thatLot21 has been named "Agency of the Year."The award recognizes creativity in the use of online advertis...
View articleEvery so often, a ClickZ reader comes across Greg's bio and sends an e-mail inquiring about a specific line item: his involvement with the first web s...
View articleChooseYourMail.com president and Spam Recycling Center(SRC) founder Ian Oxman delivered one million spams to Congressman GaryMiller, sponsor of the "C...
View articleExcite@Home launched a print advertisingcampaign designed to articulate the company's online marketing and mediaservices to advertisers, agencies and ...
View articleGlobal banner exchange HyperBanner named Beyond Interactive as its interactiveadvertising agency. Read More...
View article@d:tech New York once again invaded our soil. The show is a terrific one, and it tends to be a lot more focused on the advertising aspects of the web ...
View articleBuyer and seller connection site Respond.com launched a multi-million dollarnational advertising campaign, kicked off with radio spots featuring comed...
View articleMore than 10 million households will have some form of home networking installed by 2003, according to the Yankee Group, and more than 4 million will ...
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