With all this talk about permission marketing, profiling, and patient access to their own medical records, you'd think information about you belonged ...
View articleAffiliate marketing is often considered the be-all, end-all to online merchants. It's the New Deal, the best mousetrap ever built, the best thing sinc...
View articleTwo weeks ago, Tom wrote a column on "Tracking Non-Click Conversions," and the mail is still rolling in. The vast majority of responses say, "Hespos s...
View articleYou're surfing through cyberspace, and all of a sudden you see something at the top of the page that says, "Hey, Michael! We got your size 11 shoes ri...
View articleHyperlinks are what make the web different from other media. They came from the mind of Ted Nelson, but were first implemented and demonstrated by Tim...
View articleBoston-based marketing company Bronnercom will invest $8.2 million in newoffice space and equipment at its New York City location. Read More...
View articleSean says interactive media is different. Big revelation, huh? You might laugh at his naiveti for saying it. But a lot of folks just don't get this on...
View articleE-commerce companies this holiday season are spending billions inadvertising, attracting millions of potential customers and then driving mostof them ...
View articleInteractive advertising agency Beyond Interactive has partnered withe-mail marketing company MessageMedia to develop permissionmarketing strategies fo...
View articleOpt-in email marketing company NetCreations Inc. said it hasincreased its PostMasterDirect.com database tomore than five million e-mail addresses of I...
View articleThe number of small businesses with a Web presence has nearly doubled since 1998, and the coming years will see an even more dramatic increase, accord...
View articleInternet advertisers pay a lot of attention to segmentation based on income, education, age, gender, and even psychographics. One of the most striking...
View articleInternet classifieds company AdOne LLC has acquired Franchise Solutions, an Internetaggregator of franchise and business opportunity advertising for t...
View articleCorporations learn about their offline customers from many sources, collecting data along the way. Everything from how a user initially inquired about...
View articleIcon Medialab International AB, aEuropean Internet marketing and e-commerce consulting firm, acquirede-business and promotion firm Nicholson NY in a d...
View articleBURST! Media, an ad network forspecialty-content Web publishers, named William "Biff" Burns as director ofmarketing. Read More...
View articleJanet and Nancy have been pitching the big idea and selling beyond the banner with creative uses of the sites you are selling. Your feedback gives the...
View articleWhen you have clients waiting for deliverables and prospects knocking at the door, working on refining your process doesn't exactly seem like top prio...
View articleYou're a girl in a bar on a first date with a promising new guy. The guy says, "I want to know all about you. Tell me everything." Hey, nice guy. Soun...
View articleiXL Enterprises Inc. said it plans a follow-on public offering of 7 millionshares of common stock at a price of $37 per share. Read More...
View articleBrand identity and strategic marketing company Siegel & Gale named Richard Smith ascreative director and Ben Hermel as design director at its New York...
View articleMost merchants have had to adjust to the web, but a lucky few have found the web supercharges what they'd been doing anyway. Dell and Cisco have found...
View articleAd giant Young & Rubicam entered into a strategicalliance with Harris Interactive, a marketresearch and polling firm. Read More...
View articleInternetSpeech.com, which isdeveloping a service that lets people use voice commands to verbally surf theWeb from any phone, retained Maita/Saviano Pu...
View articleGreg and Emily pose an interesting question: Before all the billboards, bus stops, bus wraps, magazines, radio spots, and TV commercials hawked a circ...
View articleOne of the most frustrating situations in the agency-side interactive media business is the one in which a client can't decide who handles the media b...
View articleWhile the chorus line of new e-tailers grows in anticipation of Christmas, online travel has quietly become the largest segment in online retail. Read...
View articleKnight Ridder selected EURO RSCG/DSW Partners to create, develop andexecute a marketing campaign to build awareness for its Real Cities network of reg...
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