Web services and strategic planning firm Agency.com Wednesdayadded direct marketing services to its arsenal, with its acquisition ofi-traffic, a media...
View articleOnline drugstore PlanetRx.com hasdropped Goodby, Silverstein and Partners after a two-month relationship andchosen Gotham as its agency ofrecord for a...
View articleInternet appliances will reach 69 percent of homes, and coexist with PCs, notreplace them, according to a study by Strategy Analytics. Read More...
View articleThe Real Media advertising network,which, until now, has pursued a regional strategy, is announcing a newvertical network structure. Read More...
View articleSeventy percent of online buyers in Canada prefer to make their purchases from Canadian sites, and 52 percent made their most recent purchase from a C...
View articleIt's the holiday season, so here's a freebie Internet strategy: Become a gamer. That's right, a stay-up-all-night-playing, while-away-your-days-waitin...
View articleDana tells a story about his dad to illustrate the Internet's impact on the real world of commerce. When he was growing up in Long Island, his dad was...
View articleWorking at warp speed, good ideas for building client relationships can fall through the cracks. Anne Miller gives you an easy, short and unusual team...
View articleIn a move to expand its already considerable presence on the Web, America Online Inc. Monday agreed to leaseleading children's e-commerce company Niko...
View articleAsk just about any salesperson what components are essential to closing a sale, and he or she is bound to tell you that one of the most important is t...
View articleFreeserve PLC, the United Kingdom'slargest free ISP, announced Monday it is partnering with iWeb to license the company's iNotesmessaging and advertis...
View articleThe venture investment arm of RareMedium Group Friday acquired a majority stake inePrize, an online sweepstakes, directmarketing and promotions firm. ...
View articleIf you are conducting business online, the question is no longer whether or not you should have an affiliate program. The question now is how to set u...
View articleE-mail direct marketing firm E-dialog Friday rounded up new funding from venture capitalists and giant ad conglomerate, The Interpublic Group of Compa...
View articleWe often think of the Internet as a one-to-one direct marketing vehicle. However, many companies, especially B2B companies, overlook the power of usin...
View articleDownloadable apps were the rage for a while. Tom thinks they could still be hot. An advertiser like Cadillac could hire programmers to write a patch t...
View articleInternet marketers should appeal to users' desire for mental stimulation and escape, according to a BBDO New York report released Thursday that looked...
View articleOnline advertising network RealMedia announced the hiring of a new president and chiefexecutive officer, Christopher Neimeth, the former senior vice p...
View articleAfter only two weeks in the online market, dstore has stepped up marketing competition with the launch of one of the biggest advertising campaigns und...
View articleAmazon was one of the first dotcoms in the world to recognize the value of affiliate programs, starting a flurry over similar programs. The key proble...
View articleInteractive agency K2 Design and domain name registrar Register.com announced Wednesday that they've agreed to co-market one another's services. Read ...
View articleIn the race to get shoppers into their stores this holiday season, retailers have doubled their online advertising buys since July, according to Inter...
View articleSan Francisco-based interactive agency Lot21 unveiled two new offerings -- consulting services and Web marketing. Read More...
View articleLast week, Jim raised the specter of awareness and branding and that there might be a difference between the two. He also alluded to how these two thi...
View articleThe Next Generation Network(NGN) and IBM are teaming with Otis Elevator to bring news, entertainment, and targeted advertising to captive audiences in...
View articleUse of the Internet by clinical and support staff in US hospitals has increased dramatically in the past year, according to a study by VHA Inc. Read M...
View article"You can't always get what you want, but if you try some times you just might find, you get what you need." That's the real lesson hidden in AT&T's "c...
View articleIt's the $64,000 question. To what extent is Internet advertising displacing television advertising? The press has been speculating for years now abou...
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