One truly amazing aspect of the web is the ability to create a web "site" that is actually composed of content served by several servers belonging to ...
View articlePC ownership in Europe will surge over the next four years, surpassing the US in some European nations, and Europeans will lead the way in accessing t...
View articleNBC Internet Inc. named John J. McMenamin, aveteran of both iVillage and Time Warner, as executive vice president ofsales and marketing. Read More...
View articleRemember the 1970’s TV commercial with the woman touting the virtues of Faberge Organics shampoo? "...And I told two friends about it. Then they told ...
View articleWit Capital Research Analyst JordanRohan increased the 12- to 18-month price target on ad network 24/7 Media from $63 to $84 pershare, based on its mo...
View articleInteractive marketing agency BrainBug LLC said it has signed threemajor client accounts for e-commerce and online promotion: Amisto.com,Carrier Corp. ...
View articleWith the holiday shopping season upon us, online and offlineretailers seem engaged in a sort of celebrity death match. At the more rational end (ratio...
View articleE-mail is not the end game. Everyone's talking about e-mail as marketing's latest killer app. E-mail marketing conferences are sold out these days. An...
View articleAmazon launched the first affiliate program on the Internet. Since then, the novel idea of affiliate marketing has emerged as one of the most economic...
View articleLet's guess, you keep hearing the same buzz words over and over again: Opt-in email, permission marketing, targeted audience, affiliate networks. If y...
View articleAdvertising and communications holding company True North Communications, expanding itscommitment to the digital arena, is acquiring Stein Rogan + Par...
View articleInternet services company iXL Inc. has won an initial contract with HomeDepot to expand its e-commerce presence. Read More...
View articleSupported by the profile-driven targeting services of Engage Technologies, and backed by NFO Worldwide, InsightExpress went live with afully automated...
View articleSometimes, it seems like media planners simply can't win. They bust their butts to get the best deals for their clients, and then they have to clean u...
View articleThe new NBC Internet Inc. signed a promotion anddistribution deal with Clear Channel Communications Inc. bywhich NBCi's services will be promoted on t...
View articleAlthough consumer ISPs now generate more revenue than business counterparts, the balance of power will shift by 2000, according to a report by Cahners...
View articleOnline ad giant DoubleClick Inc. Wednesday acquired Opt-In Email.com, a provider ofInternet e-mail marketing, publishing and list management. Read Mor...
View articleBig media have never understood the basics of the Internet information transaction. Perhaps they never will. Time Warner and News Corp. represent two ...
View articleCareer site kforce.com from Romac International Inc.named Beyond Interactive Inc. as its firstonline advertising agency of record. Read More...
View articleInternet professional services agency USWeb/CKS named three new partners in theNew York City region to augment the company's expertise in branding,ent...
View articleOnline ad network Adsmart said it has signed another 61 sitesto its network and now represents more than 375 brand sites totaling 2.5billion monthly i...
View articleAd network 24/7 Media Inc. named Margaret MeurerBrossy, a former Philip Morris executive, as chief marketing officer, seniorvice president. Read More...
View articleJim quotes Immanuel Kant to distinguish between awareness and branding. There's a group of you out there, half of whom are stroking their chins like c...
View articleToys and toy collectibles retailer thetoybox.com launched a regionalholiday ad campaign with media outlets including WRAL-TV.com, a newsstation/Web si...
View articleThere are a total of 435 million active e-mail accounts in the world, enough for every man, woman, and child in North America to have their own, accor...
View articleTo the Yahoos, Amazons, AOLs and other dot-coms that have made support for nonprofit charities a part of their business, we have two messages: First, ...
View articleNick explores the limitations of technological solutions to creating customer relationships. It's a tough one. Customer Relationship Marketing (CRM) s...
View articleThe US Internet audience is growing significantly slower than it used to, according to recent research from Cyber Dialogue, and that means online mark...
View article