More than three-quarters of Internet users covered by health insurance say they are interested in managing their benefits through an insurance carrier...
View articleWPP Group, through its OgilvyOne Worldwide strategic planningand market research operation, will acquire new media agency Mediaquest SARL.Financial te...
View articleStrong online brands have built customer loyalty and captured market share, proving that cyberspace success is within reach to those properly armed an...
View articleAccording to researchers International Data Corp., nearly 60 percent of the worldwide online audience comes from outside the U.S. and that population ...
View articleAmazon.com has a new capability called a "Purchasing Circle." Instead of having its database compare you blindly to other buyers (called "collaborativ...
View articleInvestment information and services firm Morningstar Inc. selected Schwartz Public Relations AssociatesInc. to create a national campaign for its Morn...
View articleOnline brokerage Mydiscountbroker.com launched amulti-year, $40 million integrated national advertising campaign thatincludes TV and print media compo...
View articleWeb measurement firm Media Metrix Inc. signed a partner dealwith BizRate.com, which tracks consumersatisfaction with their e-commerce transactions. Re...
View articleEven though he's been dead for years, John Wanamaker has been getting old lately; or at least his most hackneyed quote is. ROI centric conferences are...
View articleJust when you thought it was safe to snap a product photo and add it to your web site, along comes a whole new range of technologies that make a simpl...
View articleEverybody in the industry is singing the same tune: We can gather terabytes of data, but that data is not consistently translated into information, le...
View articleHere's an idea that may run a little against the grain. It's about excluding customers from your site. It's about saying, "Hey, this site may not be f...
View articleWhat comes to mind when using the Internet to enhance your customer support capabilities? Is it the quick turn-around of incoming e-mails? Or an onlin...
View articleDigital marketing solutions provider MatchLogic, a division of Excite@Home, delivered a new media planningand buying program called Media and Advertis...
View articleSure the Net is still in its infancy. But some online disciplines have advanced more than others. While web development has progressed tremendously, a...
View articleAd network 24/7 Media Inc. signed a deal that willlet it offer customers access to Dynamic Logic's brand measurementsystem, AdIndex. Read More...
View articleNick kicks off a new series. He loves small business and spent a lot of time coaching young entrepreneurs and running workshops for small business own...
View articleWeb measurement firm Media Metrix signed a strategicalliance with Bloomberg L.P to provide selectsyndicated audience measurement data for regular dist...
View articleChris knows how much fun it is to have creative ideas and see them brought to life. But apparently, there can be a lot of bad creative ideas out there...
View articleA report by Jupiter Communications found that most consumers don't trust sites, even if they have a privacy policy. But it also found that consumers a...
View articleEven though the web makes every site global, the need for localization is stronger and more important than ever. On one hand you have to be local, but...
View articleOnline advertising is expected to grow to $11.5 billion in 2003, surpassingdollars spent in some traditional media, says a new industry report. Read M...
View articleReal-time personalization solutions provider Net Perceptions Inc. signed apartnership agreement with ad network and solutions company Real Media thatc...
View articleA new industry report says that click rates have little value as indicatorsfor return on investment (ROI) optimization because their correlation tocon...
View articleThis week, lets talk about a surprising category for the Internet: automobiles. Cars are the fifth most visible category in Internet advertising. This...
View articleClickZ Forum members pounced on permission marketing; the use of opt-in e-mail to build and sustain relationships. These folks could really write the ...
View articleUbrandit.com has retainedPhiladelphia-based public relations firm Gregory Communications Inc. (GCI) tocoordinate a media relations campaign to introdu...
View articleSolbright Inc., a developer ofadvertising infrastructure solutions for Internet publishers and agencies,announced an unspecified strategic investment ...
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