Community Web site company sixdegrees has begun its first formaladvertising agency review, hiring agency consultant Pile and Co. Read More...
View articleThere's huge pricing pressure out there because of all that unsold inventory. Just taking a firm stance won't help. You need to clearly demonstrate, e...
View articleMezzina/Brown has been selected by Real Media as its off-line advertisingagency beating out DeVito/Verdi, Hanft Byrne Raboy & Partners and Stein Rogan...
View articleWeb traffic measurement firm NetRatings Inc. received an $11 millioninvestment from Trans Cosmos USA, a strategicinvestment arm of parent company Tran...
View articleJuno Online Services Inc. and CoolSavings.com Inc. signed a partnerdeal in which CoolSavings will provide savings offers on consumer goods andservices...
View articleAs online orders from consumers and businesses soar past the 2 billion per year mark, Internet sellers will be faced with logistics chaos, according t...
View articleOpt-in e-mail company NetCreations Inc. marketing, has addedFashionmall.com, Asian Avenue and eight other Web sites to itsPostMasterDirect.com Interne...
View articleDigital marketing agency SF Interactive was named interactiveagency of record forPeopleFirst.com, an online autofinancing service. Read More...
View articleBack in 1996, most community sites were unaware they needed things like free web pages, email, chat, and forums to be successful. When they found the ...
View articleIf you try to get everything you want, you just might find you can't even get what you need. That may be the final lesson from the government's decade...
View articleMore than three-quarters of Internet users covered by health insurance say they are interested in managing their benefits through an insurance carrier...
View articleWPP Group, through its OgilvyOne Worldwide strategic planningand market research operation, will acquire new media agency Mediaquest SARL.Financial te...
View articleStrong online brands have built customer loyalty and captured market share, proving that cyberspace success is within reach to those properly armed an...
View articleAccording to researchers International Data Corp., nearly 60 percent of the worldwide online audience comes from outside the U.S. and that population ...
View articleAmazon.com has a new capability called a "Purchasing Circle." Instead of having its database compare you blindly to other buyers (called "collaborativ...
View articleInvestment information and services firm Morningstar Inc. selected Schwartz Public Relations AssociatesInc. to create a national campaign for its Morn...
View articleOnline brokerage Mydiscountbroker.com launched amulti-year, $40 million integrated national advertising campaign thatincludes TV and print media compo...
View articleWeb measurement firm Media Metrix Inc. signed a partner dealwith BizRate.com, which tracks consumersatisfaction with their e-commerce transactions. Re...
View articleEven though he's been dead for years, John Wanamaker has been getting old lately; or at least his most hackneyed quote is. ROI centric conferences are...
View articleJust when you thought it was safe to snap a product photo and add it to your web site, along comes a whole new range of technologies that make a simpl...
View articleEverybody in the industry is singing the same tune: We can gather terabytes of data, but that data is not consistently translated into information, le...
View articleHere's an idea that may run a little against the grain. It's about excluding customers from your site. It's about saying, "Hey, this site may not be f...
View articleWhat comes to mind when using the Internet to enhance your customer support capabilities? Is it the quick turn-around of incoming e-mails? Or an onlin...
View articleDigital marketing solutions provider MatchLogic, a division of Excite@Home, delivered a new media planningand buying program called Media and Advertis...
View articleSure the Net is still in its infancy. But some online disciplines have advanced more than others. While web development has progressed tremendously, a...
View articleAd network 24/7 Media Inc. signed a deal that willlet it offer customers access to Dynamic Logic's brand measurementsystem, AdIndex. Read More...
View articleNick kicks off a new series. He loves small business and spent a lot of time coaching young entrepreneurs and running workshops for small business own...
View articleWeb measurement firm Media Metrix signed a strategicalliance with Bloomberg L.P to provide selectsyndicated audience measurement data for regular dist...
View article