No court has ever held that a hyperlink is illegal, or can be enjoined by the site being linked. Hyperlinks are, after all, part of the nature of the ...
View articleModem Media.Poppe Tyson was selectedto plan, execute and manage a new online marketing program for ft.com, the Web site of the Financial Times ofLondo...
View articleWhat's the right way to price Internet ad inventory? CPM, CPC, CPA, flat rate for ad runs, revenue share? How about slotting fees for merchants or so-...
View articleMAX e-Mailer is an easy-to-use announcement mailing list program that includes pre-built subscriber form pages and a password-protected administration...
View articleMedical and health information site adam.com signed to outsource its ad sales tothe 24/7 Media Network, in the health channel. Read More...
View articleModem Media.Poppe Tyson was selectedto plan, execute and manage a new online marketing program for ft.com, the Web site of the Financial Times ofLondo...
View articleHealthcare information provider WebMD Inc. launch a global branding effortand named Ogilvy & Mather Worldwide as its adagency of record. Read More...
View articleIt's a good time to be a public relations professional. Lots of great opportunities with ad agencies. If you don't like schlepping software a la Silic...
View articleBusiness-to-business e-commerce is set to grow dramatically in both the US and Europe in the coming years, according to a pair of reports. Read More...
View articleEmployment listing site JobsOnline signed with LinkShare to develop and implement itsaffiliate program on the Web. Read More...
View articleOne of the most daunting tasks for any media planner is reaching CEOs, CIOs, VPs, and top-level executives. In the real world, you might rent a direct...
View articleInteractive advertising and sales strategy firm Phase2Media has been named theexclusive ad sales representative in the U.S. for Hachette Filipacchi Me...
View articleRoad Runner's broadband sales group Power MediaServices (RPM) signed a multi-year strategic marketing partnership with Visacard issuer First USA. Read...
View articleAvenue A, Uniglobe.com's online agency of record,launched a campaign for the travel site to reach travel shoppers throughtargeted online advertising e...
View articleInteractive services and consulting company AGENCY.COM acquired Twinspark Interactive People BV, a Dutchprovider of interactive services. Read More...
View articleAttention retailers: Jupiter Communications says if you haven't set up an Internet presence, you're not only missing the boat, you're losing valuable ...
View articleThe insurance industry is showing a lingering ambivalence toward the Internet and will lose some of its market share as a result, according to a surve...
View articleComputer equipment and books are the heaviest advertisers on the Internet. The top three are Amazon, Barnes & Noble, and Microsoft. Web advertising is...
View articleNewsPage.com Inc., which deliverspersonalized news and information to business people over the Web, selected TheJelly PR as its public relationsagency...
View articleIf you've worked through your ad sales channel decision with help from Janet and Kathy over the past weeks, you should be breathing a sigh of relief, ...
View articleInteractive agency K2 Design Inc. named P. Scott Munro ofSavoir Technology Group Inc. and David Sklaver of Artustry Partnership to itsboard of directo...
View articleThere's more to commerce than you think. The Internet has been sold as this wonderful commerce medium where you can sell to a worldwide audience at gr...
View articleOnline advertising is at a critical point. Banner ad effectiveness is at an all-time low. New online marketers experience poor ROI. We need to educate...
View articleA survey by APT Strategies found that the average online shopper Down Under is male, around 30 years old, with money to spend. Read More...
View articleHarte-Hanks Inc., aprovider of customer relationship management solutions and direct marketingservices, will integrate its products with those of e-bu...
View articleOnline brokerage Datek Online awarded Bozell Worldwide in New York its $80 million advertising and marketing account. Read More...
View articleSpecialty food store GreatFood.com named the Seattle office ofPublicis as itsadvertising agency of record. Read More...
View articleWhen visitors to your web site have a question about products or ordering, how do they find the answer? Help and FAQs are great, but you need more bec...
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