Profile marketing solutions company Engage Technologies Inc. signed amulti-million dollar expansion of its current strategic alliance withMicrosoft Co...
View articleJanet explores the range of cost-per-action pricing and what it means to buyers and sellers. From cost-per-click to cost for registrations, contests e...
View articleWPP Group plc said it has agreed toacquire IntelliQuest Information Group Inc.on behalf of its Millward Brown subsidiary. Read More...
View articleThe report "The State of Online Investing" by Gomez Advisors and Harris Interactive found that once 16 million new online investors get wired, the val...
View articleLast week America Online signed Novell as an ally in its Instant Messenger fight with Microsoft, and the most amazing thing happened. People noticed. ...
View articleModem Media.Poppe Tyson won an $11million-plus account with General Electric, covering a range of Internetservices. Read More...
View articleStarting an online business? One of your biggest challenges will be getting noticed among the millions of other web sites. An online branding strategy...
View articleeBags, an online retailer of bags, luggageand accessories, is giving away a million ClickMiles, redeemable for frequentflyer miles, in a "Win a Millio...
View articleInternet professional services firm Net Explorer Inc. (NEI) andcommunications design firm Belk Mignogna Associates Ltd. (BMA) have merged tocreate Nuf...
View articleAttention, e-biz: After shopping at his favorite home improvement store, Dan has a clue for y'all online. Like putting your shopping carts up front. G...
View article24/7 Media Inc. reported a net loss for thesecond quarter of $7.2 million, or $0.37 per share, compared to a net loss of$9.9 million in the same perio...
View articlePotential new revenue is one of the main reasons for businesses to go online. But transferring your brand to the web doesn't guarantee higher earnings...
View articleTicketmaster may be the most Clueless monopolist on the planet. It dominates the market for remote ticket selling to concerts and other events, and it...
View articleSean thinks it's time for traditional ad agencies to get nervous. It's not what you can see - it's the stealth bomber called "interactive" slipping un...
View articleStartup online ad tracking service AdRelevance signed beta customers thatinclude McCann/Anderson & Lembke, OgilvyOne, Deutsche, TeamOne, Dahlin SmithW...
View articleClickZ Forum members got a primer on e-commerce marketing strategy based on parallels between today's e-commerce environment and the early days of the...
View articleDoubleClick Inc. formed a strategicalliance with e-business marketing company Mediaplex Inc. "to bridge the gap betweennon-personally identifiable onl...
View articleAdministrators are opening their wallets and throwing money at the Internet security market. Spending on products such as firewalls and vulnerability ...
View articleNo court has ever held that a hyperlink is illegal, or can be enjoined by the site being linked. Hyperlinks are, after all, part of the nature of the ...
View articleModem Media.Poppe Tyson was selectedto plan, execute and manage a new online marketing program for ft.com, the Web site of the Financial Times ofLondo...
View articleWhat's the right way to price Internet ad inventory? CPM, CPC, CPA, flat rate for ad runs, revenue share? How about slotting fees for merchants or so-...
View articleMAX e-Mailer is an easy-to-use announcement mailing list program that includes pre-built subscriber form pages and a password-protected administration...
View articleMedical and health information site adam.com signed to outsource its ad sales tothe 24/7 Media Network, in the health channel. Read More...
View articleModem Media.Poppe Tyson was selectedto plan, execute and manage a new online marketing program for ft.com, the Web site of the Financial Times ofLondo...
View articleHealthcare information provider WebMD Inc. launch a global branding effortand named Ogilvy & Mather Worldwide as its adagency of record. Read More...
View articleIt's a good time to be a public relations professional. Lots of great opportunities with ad agencies. If you don't like schlepping software a la Silic...
View articleBusiness-to-business e-commerce is set to grow dramatically in both the US and Europe in the coming years, according to a pair of reports. Read More...
View articleEmployment listing site JobsOnline signed with LinkShare to develop and implement itsaffiliate program on the Web. Read More...
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