Last fall, the drive was to create portal sites, the first page people see when they log on. Now the drive is to be the site that no one ever leaves. ...
View articleHow do you actually apply anonymous personalization on a web site? Cliff Allen says it starts with just one question. Read More...
View articleThe total number of digital subscriber lines (DSL) installed in the US will grow dramatically in the next five years, according to Computer Economics....
View articleNew York City-based 24/7 Media Inc. signed a multi-yearexclusive ad rep agreement with search engine GoTo.com, which will join The24/7 Network in its ...
View articleSo how does an online start-up go from no-name to big-name with the help of PR? You cannot simply write a standard press release trumpeting a product ...
View article"Winning Internet Strategies, Today's Marketing Imperative" will be the themefor the next @d:tech conference, in San Francisco May 3-5 at the HyattEmb...
View articleThe Internet is still a brand new medium, and most web marketers are focused on driving traffic. But what happens once you get them there? Deborah tel...
View articleMicrosoft Corp.'s MSN Expedia travel service signed marketing agreements withStarwood Hotels and Resorts Worldwide, Hyatt Hotels and Resorts andTravel...
View articleIt's important to have a baseline understanding of offline media to get the most response out of any traditional advertising campaigns you might consi...
View articleNew York City-based 24/7 Media Inc. launched 24/7 Promotions, aturnkey online direct marketing service "that generates qualified customerleads while l...
View articlePharmaceutical company Glaxo Wellcome Inc. named Young & Rubicam's The MediaEdge as its general market media buying and planning agency of record andM...
View articleToronto-based Bid.Com International Inc. said it will introduce advertising onits Canadian site, using a new interface designed to accommodate banner ...
View articleLast week Janet generated some strong feedback from readers -- who insisted that good sales managers are those who spend their time selling. And Janet...
View articleReeling from a management restructuring, New York City-based K2 Design Inc. posted a net loss for thefourth quarter ending Dec. 31 of $1.46 million, o...
View articleHouston-based Intermallamerica.com signed anadvertising and promotion agreement with Yahoo! for front-page marketing five days eachmonth beginning thi...
View articleNick really believe in the importance of "being there" on your site. His premise was that if visitors don't get a sense that you're there at the "stor...
View articleThe global online village is hosting tenements now. Mergers and acquisitions point to industry consolidation. Is the window of Internet opportunity cl...
View articleAnn Arbor, MI-based agency BeyondInteractive has teamed up withHaverford, PA-based RealTime Media and Baltimore's Strat Marketing to offer an onlinepr...
View articleNew York City-based DoubleClick Inc. entered aninternational ad sales partnership with portal and search site Infoseek. Read More...
View articlead pepper media, a European online ad salesand Web rep operation, said it has expanded into France Read More...
View articleWhy will visitors come to your site? The answer lies in something called "value-added marketing." And on the web, value-added usually means adding, we...
View articleAdvertising giant The Interpublic Group of Companies Inc. Wednesday made a $20 million equity investment ininteractive agency Icon Medialab Internatio...
View articleChicago-based Quantum LeapCommunications Inc.launched a new branding campaign, for Microsoft's online opinion magazine, Slate. Read More...
View articleNew York City-based K2 Design Inc.has been named interactiveagency of record for the Puerto Rico Convention Bureau. Read More...
View articleNew York City-based DoubleClicksaid it has formalized astrategic partnership with broadband pioneer Comcast Online Communications in amove to develop ...
View articleNielsen Media Research Inc. and NetRatings Inc. launched a new servicecalled Nielsen//NetRatings for tracking and measuring Web audiences, combiningba...
View articleWhat's it really take to succeed in the online ad business? Technical competency, industry contacts, killer instinct? Yeah, yeah...but also characteri...
View articleNew York City-based community site operation theglobe.com signed on as the exclusiveInternet sponsor of the Fourth Annual Red Bull Xtreme Snowboarding...
View article