There are two schools of thought when it comes to setting up shop. The first is that everything should be about the customer. The second is that the m...
View articleA survey of pharmacuetical and biotechnology executives found that they feel the answer to the problems that currently exist in the clinical trial sys...
View articleEmail marketing is indeed the killer app for the new year. But only if it is done right. Steve Markowitz offers up the key components of effective ema...
View articleSan Francisco-based Intellipost Corp. , a provider of onlinedirect marketing and loyalty rewards programs, said it has received an unspecified strateg...
View articleThe role that online information plays in the purchasing decisions of Internet shoppers was highlighted recently in research done by NetSmart Research...
View articleThe Research Division of IntelliQuest Information Group Inc. has opened a newData Collection Center in Austin, TX. Read More...
View articleIt's a brave new world of the Internet out there...and it can be a daunting task for PR pros from the offline world to infiltrate the ranks. Here's on...
View articleHome electronics guide E/Town , a source for consumer electronics information on the Internet, signed a site redesign and rebranding partnershipdeal w...
View articleOutrider, a new media holding company created by Tempus Group plc ,said that it has acquired a 25 percent stake in New York City-based Kokopelli New M...
View articleAmazon's spectacular rise has shown that behemoths like Barnes & Noble are vulnerable, and that upstart Internet- born-and-bred alternatives are often...
View articleMany major advertising agencies have come a long way in delivering interactive solutions to their clients. But moving to the next level will require a...
View articleinfoUSA Inc. has licensed itsproprietary database of 16 million U.S. business listings to PowerAdz.com , a newspaper affiliatenetwork. Read More...
View articleNew York City-based CONE Interactive has been appointed theagency of record for two new clients: Day-Timers and togglethis. Read More...
View articleBroadband Internet technologies such as cable, ADSL, and DSL will skyrocket in the next few years according to research by Forrester. Currently, Forre...
View articleIf online retailers make customer service the absolute core of their online business, they will never have to worry about losing business to bricks-an...
View articlePricing standards, sites that work, the end of the browser war, the breakup of that Redmond powerhouse...these are the things of Sean Carton's dreams....
View articleMichael Fischler is here to talk about conducting online commerce today. But he's not mentioning shopping carts or credit cards . . . SET or SSL . . ....
View articleE*TRADE Group Inc. entered a strategic marketing partnershipwith CNNfn.com, furthering its strategy of obtaining a significant brandedpresence on top ...
View articleFor advertisers and marketers, tensions in 1999 will build to an explosion in2000, with stemming from electronic marketing, the Internet and global ad...
View articleIntroducing the first in a weekly series of articles that looks at the whys and how tos of targeting on the web. Each Tuesday, this new series offers ...
View articleDespite the growing acceptance of the internet as a vehicle for conducting business, e-commerce still tends to be regarded as something of a stepchild...
View articleSo, your campaign has been bought. All the insertion orders are signed, the creative has been trafficked, and your sales reps have called you to confi...
View articleCDKNet.com retainedCommonwealth Associates, a New York based investment bank, to act as anadviser in evaluating whether to accept competing offers whi...
View articleHarpell/Martins & Company in Maynard, MA(HMC), an integrated brand management agency, named Randy Hall as mediadirector. Read More...
View articleOgilvy & Mather Worldwide , a unit of WPPGroup Plc, won a $129 million contract to manage an anti-drug campaign, theClinton administration said. Read ...
View articleInternational Data Group (IDG) in Boston, the ITmedia and information company, said that IDG.net, its network of technology-specific sites around the ...
View articleRich media can be overkill in a direct response campaign...because it encourages the tire kickers at the expense of the serious buyers. Well...sort of...
View articleElmhurst, IL-based Follett Corp.'s Higher Education Group said it plans a $10million ad campaign to support the just-launched efollett.com , an online...
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