Do we fully understand what it means to be a consultant in a selling role? Do you know what it means to be client-centric? Janet Ryan does, and she la...
View articleThe White House Office of National Drug Control Policy is planning an onlinecomponent for its four-year, $1 billion campaign across all media to get i...
View articleThink a machine translation is just as effective as a translation performed by a real person in the flesh? Well...hardly. Suzan Nolan shows why with s...
View articleSmartAge Corp. in San Francisco, a Webmarketing services provider to small and growing businesses, said itsadvertising banner exchange network, SmartC...
View articleMillionaire.com in Hilton Head, SC said it has signed a three-year, $8 millionadvertising agreement with SGD International Corp. Read More...
View articleLet's talk about the concept of our "email intimacy"...and use it to show how e-mail marketing can screw up your online brand. Needless to say, this w...
View articleBooking travel purchases online often costs more than going through traditional channels according to research by a Penn State University professor. R...
View articleInternet advertising veteran Rich LeFurgy has joined Palo Alto, CA-based AdKnowledge as a consultant to establishand chair the company's Strategic Adv...
View articleWeb measurement firm NetRatings said that during the week of Dec. 6, audience ratings indicate advertising on the Web was still goingstrong, represent...
View articleContent is good. More content is better. Appropriate content -- in the right place at the right time -- is king and queen, prince and princess all rol...
View articleWell...sometimes it IS a world wide minefield out there. Who can you turn to? Who can you trust? If you operate a commerce site, you have to be mighty...
View articlei33 communications in New York City said that ad agency BBDO Interactive hasentered into a private-label agreement for its online advertising ROI trac...
View articleLinkExchange , which was acquiredby Microsoft last month, has launched an affiliate hub called Revenue Avenue designed toallowsmall businesses to gene...
View articleNorfolk, VA-based Auto Trader Online formed a strategicrelationship to provide BigYellow users access to its used car database. Read More...
View articleUS Interactive and net.Genesis Corp. formed a strategic allianceto co-market and sellproducts and services to Web-focused organizations with online sa...
View articleFor the person in charge of developing, submitting, and justifying the budget for the corporate web site, it's the time of year the Alka-Seltzer adver...
View articleNCT Group Inc. (Noise Cancellation Technologies Inc.) hasbegun an ad campaign with DoubleClick to promote its NoiseBuster headphone as a holiday gift ...
View articleJudging from the amount of coverage and attention the European internet is getting in the American press these days, the cry, "The Yankees are coming!...
View articleIn the world of online marketing, perhaps nothing is more misunderstood than the meaning of "branding." Branding in the pre-internet, offline world re...
View articleWebTV Networks Inc. launched what it calls Click-To-Video ads, a service that allows advertisersto leverage both television and online media. Read Mor...
View articleACTV Inc. in New York City named David Ziskind as executive vice president ofACTV Net, the company's Internet division. Read More...
View articleNetRatings released the top 10 ad banners for the week of Nov. 29-Dec. 5. Read More...
View articleMost web publishers acknowledge that developing a site that attracts branded advertisers must be a key objective. But, surprisingly very few of these ...
View articleWeb development and e-commerce firm Vantage One Communications Group inCleveland has purchased the interactive group of Dallas-based Meyer & Johnson f...
View articleE-commerce is rated as an important business strategy by 76 percent of Australian and New Zealand businesses, but 25 percent of them say it is importa...
View articleMatchLogic Inc. introduced SpeedSelect, a patent-pending service that allows Internetadvertisers and Web sites to deliver different versions of advert...
View articleDespite the internet's promise of reduced publishing costs, you can't ignore that the expense of creating and maintaining a web site have escalated tr...
View articleAlmost half of online users now access news via search engines or directory Web sites, and 40 percent get their news from online services, according t...
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