Enhanced Services Company Inc. and its subsidiary, ad network and rep firm Zulu-tek Inc. said they have formed a newWeb advertising unit to support ad...
View articleKent, CT-based computer retailer Cyberian Outpost Inc. signed a marketingagreement with Discover Card that includes the opportunity to broadcastmessag...
View articleStart stocking up on candles, stashing your money in your mattress, and packing your garage with nonperishable canned foods. It's not exactly the end ...
View articleVirtual Technology Corp. , atechnology reseller of computer hardware and software, launcheda marketing campaign targeting MSN Sidewalk's customer base...
View articleWhen qualified visitors first hit your site, they don't care about you. They don't care about your products. They don't care about what people are say...
View articleYou may be in a competitive area where CPMs are dropping and wacko competitors with no skin in the game are accepting whatever deal comes their way. A...
View articleThe fact is, revenue-sharing isn't web alchemy, it's real business. And those who set about implementing such a program should pause to consider the s...
View articleMore than a quarter of a million dollars worth of toys were donated over thepast seven weeks in the first-ever online Toys for Tots holiday drive,spon...
View article"Why do so many brains turn to mush when they sit down to build a company web site?" queries Nick Usborne. He answers that question pretty effectively...
View articleBe Free Inc. , a provider of onlineaffiliatenetwork technology and services, named Jeffrey F. Rayport to its board ofdirectors. Read More...
View articleDo we fully understand what it means to be a consultant in a selling role? Do you know what it means to be client-centric? Janet Ryan does, and she la...
View articleThe White House Office of National Drug Control Policy is planning an onlinecomponent for its four-year, $1 billion campaign across all media to get i...
View articleThink a machine translation is just as effective as a translation performed by a real person in the flesh? Well...hardly. Suzan Nolan shows why with s...
View articleSmartAge Corp. in San Francisco, a Webmarketing services provider to small and growing businesses, said itsadvertising banner exchange network, SmartC...
View articleMillionaire.com in Hilton Head, SC said it has signed a three-year, $8 millionadvertising agreement with SGD International Corp. Read More...
View articleLet's talk about the concept of our "email intimacy"...and use it to show how e-mail marketing can screw up your online brand. Needless to say, this w...
View articleBooking travel purchases online often costs more than going through traditional channels according to research by a Penn State University professor. R...
View articleInternet advertising veteran Rich LeFurgy has joined Palo Alto, CA-based AdKnowledge as a consultant to establishand chair the company's Strategic Adv...
View articleWeb measurement firm NetRatings said that during the week of Dec. 6, audience ratings indicate advertising on the Web was still goingstrong, represent...
View articleContent is good. More content is better. Appropriate content -- in the right place at the right time -- is king and queen, prince and princess all rol...
View articleWell...sometimes it IS a world wide minefield out there. Who can you turn to? Who can you trust? If you operate a commerce site, you have to be mighty...
View articlei33 communications in New York City said that ad agency BBDO Interactive hasentered into a private-label agreement for its online advertising ROI trac...
View articleLinkExchange , which was acquiredby Microsoft last month, has launched an affiliate hub called Revenue Avenue designed toallowsmall businesses to gene...
View articleNorfolk, VA-based Auto Trader Online formed a strategicrelationship to provide BigYellow users access to its used car database. Read More...
View articleUS Interactive and net.Genesis Corp. formed a strategic allianceto co-market and sellproducts and services to Web-focused organizations with online sa...
View articleFor the person in charge of developing, submitting, and justifying the budget for the corporate web site, it's the time of year the Alka-Seltzer adver...
View articleNCT Group Inc. (Noise Cancellation Technologies Inc.) hasbegun an ad campaign with DoubleClick to promote its NoiseBuster headphone as a holiday gift ...
View articleJudging from the amount of coverage and attention the European internet is getting in the American press these days, the cry, "The Yankees are coming!...
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