In the world of online marketing, perhaps nothing is more misunderstood than the meaning of "branding." Branding in the pre-internet, offline world re...
View articleWebTV Networks Inc. launched what it calls Click-To-Video ads, a service that allows advertisersto leverage both television and online media. Read Mor...
View articleACTV Inc. in New York City named David Ziskind as executive vice president ofACTV Net, the company's Internet division. Read More...
View articleNetRatings released the top 10 ad banners for the week of Nov. 29-Dec. 5. Read More...
View articleMost web publishers acknowledge that developing a site that attracts branded advertisers must be a key objective. But, surprisingly very few of these ...
View articleWeb development and e-commerce firm Vantage One Communications Group inCleveland has purchased the interactive group of Dallas-based Meyer & Johnson f...
View articleE-commerce is rated as an important business strategy by 76 percent of Australian and New Zealand businesses, but 25 percent of them say it is importa...
View articleMatchLogic Inc. introduced SpeedSelect, a patent-pending service that allows Internetadvertisers and Web sites to deliver different versions of advert...
View articleDespite the internet's promise of reduced publishing costs, you can't ignore that the expense of creating and maintaining a web site have escalated tr...
View articleAlmost half of online users now access news via search engines or directory Web sites, and 40 percent get their news from online services, according t...
View articleAd-backed e-mail company and ISP Juno Online Services in New York City formed astrategic marketing alliance with The Hartford Financial Services Group...
View articleNetCreations Inc. wasselected by internet.com LLC in to buildand manage an opt-in e-mail list for Internet news and analysis aimed at ITprofessionals ...
View articleMany online planners have had to coordinate their efforts with a traditional ad agency at one point or another. Perhaps this is because a client has a...
View articleSF Interactive named Rob Middleton toprincipal, director of media services. Middleton will be responsible forstrategic media planning, buying, trackin...
View articleReady to choose your e-commerce software? And how would you like that sir? With or without cookies? Sales tax and shipping charges on the side? Today'...
View articleUSWeb Corp. named Mark Silber as partner andsenior creative director in its New York office, overseeing all creativecomponents of client engagements a...
View articleTo better reflect its business emphasis on Thing-based technologies, tools and services and its Web site, Parable in Newton, MA officially adopted the...
View articleTime Inc. New Media selected THINK New Ideas Inc. as its interactive agency ofrecord to develop the value of its digital brands, including Time.com,Fo...
View articleRare Medium in New York signed letters ofintent to acquire Big Hand Inc. and FS3 Interactive, both based in Dallas. Inaddition, Big Hand's subsidiary,...
View articleOnline brokerage E*Trade Group Inc. signed Silicon Valleystrategic communications firm Neale-May & Partners as its new public relationsagency of recor...
View articleOne of the most perplexing issues about ad counting centers around caching. But wait!...before you delete this article and go about your business, kno...
View articleInternet guide network MiningCo.com in New York City named John Caplan to the newly created position of senior vice president of marketing. Read More...
View articleTHINK New Ideas Inc. said that the companyhas been selected by National Football League Players Inc. ,the licensing and marketing unit of the NFL Play...
View articleModem Media . Poppe Tyson Inc. filed for an initial stock offering that could raise as much as$45 million. Read More...
View articleReliant Interactive Media Corp. of Clearwater, Fla., will end itsrelationship with HSN Direct International Ltd., under which it developedmarketing pr...
View articleAccording to 1997 data from the National Telecommunications and Information Administration, the following are profiles of groups that are among the "l...
View articleNetscape's BillerXpert, its new bill presentment and payment application, is using Real Media's Open AdStream ad managementtechnology to deliver targe...
View articleMarketing Online Network Europe (Marketing O.N.E.), a European network ofindependent interactive agencies, is opening its first U.S. office in Los Ang...
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