The DOJ recently indicted a massive digital ad fraud ring. Insight from Brave, Lucidity, Rebel AI, and AdLedger on how blockchain could have prevented...
View articleMichael Klein, Adobe's Director of Industry Strategy for Retail, shares his insights on what is the biggest holiday shopping season ever. Read More...
View articleGoogle looked at thousands of users’ clickstreams and found the modern funnel is fragmented, mobile, nonlinear. How tech gives insight into customer i...
View article75% of event professionals say they're missing out on using full attendee profiles from live event data. Here are a few tips from the experts on turni...
View articleWe review the top news in martech from the week of December 10–17, 2018. Read More...
View articleThe ClickZ Martech Awards 2019 will take place in Tribeca, New York on March 21, hosted by Scott Brinker. Categories include best technology, best use...
View articleIt’s the right time now to start planning your social media marketing strategy for 2019. These are the key trends to follow for another successful yea...
View articleNew research: "quick access to actionable insights" is the most important feature of a marketing measurement technology, and brands struggle to find i...
View articleAfter Facebook's Cambridge Analytica scandal, one of many tech giant controversies this year, DuckDuckGo saw its most dramatic increase in traffic eve...
View articleKey insights about experimenting with building a microsite and ensuring it's a success. What are the best use cases for them and how to measure. Read ...
View article"Disrupt" is an unpopular marketing buzzword, but that's exactly what IKEA is doing with technological enhancements and more stores in cities. Read Mo...
View articleMarketers spend much of their time (and budgets) collecting data from each and every online interaction with audiences, from website visits to social ...
View articleLike any healthy long-term relationship, retaining clients requires trust, open communication, and a willingness to commit from both parties. Read Mor...
View articleWe review the top news in martech from the week of December 3–10, 2018. Read More...
View articleSurvey of 1000 B2B marketing leaders on what makes them tune in or out to messages. Which marketing jargon turns people off the most, and what to say ...
View articleA quick guide to some of the most popular Amazon ad options: sponsored brands, product display ads, sponsored product ads -- and why to use them. Read...
View articlePersonalization is a hallmark of online marketing and savvy retailers like Best Buy and Target are bringing it to brick-and-mortar with modern technol...
View articleEcommerce and retail marketers are bringing their top game for this holiday marketing season . Here are 7 things to be sure to avoid. Read More...
View articleCompanies spend a lot of money on events, but often miss buying signals from attendees. Paying attention could mean not just better events but bigger ...
View articleA microsite is a single web page separate from the company homepage. A great launchpad for new ideas and creativity, and can be up to 4x more effectiv...
View articleWe review the top news in martech from the week of November 26–December 3, 2018. Read More...
View articleAt live events, prospects leave behind digital breadcrumbs—buying signals that tell you precisely what they care about. In this guide for B2B marketer...
View resourceDepending on your product or service, Instagram marketing could be an essential piece of your social media strategy. Here are 5 tips for better ROI. R...
View articleMissing signals at live events? Here are 4 of the best ways to collect attendee data: registration data, in-session questions, social media, and surve...
View articleWhat challenges led to Sears' demise, and what can similar legacy retail brands do to adapt their technologies and strategies in a competitive market?...
View articleCyber Monday was the largest online shopping day in both U.S. and Amazon history, while Cyber Weekend saw a surge in sales globally and on mobile devi...
View articleBlack Friday and Cyber Monday are huge days for retailers, resulting in a surplus of email marketing. See how Dollar Shave Club, eBay and DSW stood ou...
View articleWe review the top news in martech from the week of November 19–November 26, 2018. Read More...
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