Not long ago, a company could gain the loyalty of its clientele based on product quality and little else. But with time, the difference between what a...
View articleMulti-channel marketing is coming of age. Now, if you aren’t spreading your marketing efforts across several channels, often with a real focus on digi...
View articleAccording to MarTech Today, there are more than 7000 marketing technology platforms, up from 150 back in 2011. The explosive growth has brought new op...
View resourceModern finance is going through a real shake-up. Growing discontent amongst consumers over traditional banking services has seen a host of new players...
View articleConsumers spent more during Prime Day than any other day in Amazon history. A new Merkle report shows that marketers are also spending more than ever....
View articleAlexa, how is AI-assisted voice search changing the SEO landscape? It’s putting more emphasis than ever on conversational content, integration with Go...
View articleThe Israel-based marketing startup Datorama is one of the true innovators in the AI-driven analytics space, and it was just acquired by Salesforce for...
View articleIncase you missed anything or wanted a brush up of anything MarTech related from last week, we at ClickZ have decided to bring the news to you. A brie...
View articleThere is a fight going on all around you for the future purchases of your customer. And the odds are stacked against you. Gigantic forces are at pla...
View resourceSharing recipes for consumers has always been a part of Campbell's marketing strategy. They have branched out into using artificial intelligence for t...
View articleThe objective of marketing is to reach and attract a targeted audience. We do this using ads, contests, blog content, and so on. But the thing about t...
View articleTo celebrate those tiny pictures that have made our lives so much easier (and more entertaining), users across social media platforms celebrated #Worl...
View articleNow that the World Cup is over, we’ve identified the six brands we think did the best job at digital marketing, including Budweiser, McDonald’s, and A...
View articleAs part of our mission to help demystify the marketing technology landscape, we’ve tasked our research team with creating a weekly report that will co...
View articleBuilding strong brands is a top priority for any company and in the past has been viewed as its own goal, separate from performance marketing. The two...
View articleConsumers shopping with smartphones and voice assistants are calling businesses billions of times a day. These voice interactions provide a wealth of ...
View resourceChina’s largest ecommerce businesses are transforming the way marketers should think about marketing automation. Read on for some of the most innovati...
View articleNow that Facebook is experimenting with augmented reality in news feeds, the stage is set to change the way audiences interact with ads. Here’s everyt...
View articleThe rise of the modern B2B marketer is changing the way marketing and sales teams work together to generate new business and deliver ROI. New research...
View articleFailure to embrace digital transformation is a death sentence for retailers. However, beauty brands like Sephora, L'Oréal, and Ulta aren't struggling ...
View articleAfter you've put all of your hard work into a campaign, it's important to measure it's success so you'll know what worked and what didn't work for the...
View articleThe rollout of GDPR this year holds significant implications for marketers, not the least of which is ensuring any marketing efforts meet the newly ro...
View articleAs part of our mission to help demystify the marketing technology landscape, we’ve tasked our research team with creating a weekly report that will co...
View articleFacebook and Twitter have both decided to promote ad transparency with a new set of features. What does this really mean for marketers and how will th...
View articleAs part of our mission to help demystify the marketing technology landscape, we’ve tasked our research team with creating a weekly report that will co...
View articleAs fans around the world unite to watch the 2018 World Cup, we’re witnessing a unique lesson in loyalty. For big brands and marketers, however, the st...
View articleExecutives from REI, Indochino, and Swarovski discuss the future of retail stores and how they're far more than places where they can sell products. R...
View articleConnected packaging is becoming an increasingly effective marketing channel, bridging physical products to the digital world and influencing consumers...
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