The Canadian outerwear brand centers its first European campaign on a region where it's always been popular: Scandinavia, home of the "friluftsliv" ph...
View articleOver the weekend the platform launched its first ad, a Snap from the movie "Ouija" that appeared in users' Recent Updates feed. But will the lack of t...
View articleVideo strategists from Story Worldwide, eMarketer, and A&E Network agree that YouTube is king when it comes to video marketing, but continue to se...
View articleIn its first "What Works & Why Global Insights Report," the Interactive Advertising Bureau focuses on 18 award-winning advertising campaigns and w...
View articleBrands are welcome to join Ello, but sponsored posts are out of the question, since the hottest new social network is adamantly against advertising. R...
View articleFrank Cooper discusses Pepsi's mobile growth and engagement, some of his favorite mobile campaigns, and why he and Snapchat are kindred spirits. Read ...
View articleDuring an Ad Week presentation last week, Michael Tiffany, chief executive of White Ops, explained ad fraud and the bots that make it possible. Read M...
View articleExperts from Rubicon Project, InMobi, Business Insider, and Heineken discuss the native advertising opportunities around mobile and how these can lead...
View articleTimeGuarantee and ViewGuarantee promise advertisers more audience engagement by disregarding click-though rates in favor of measuring time spent with ...
View articleProgrammatic deals in the private marketplace have been growing significantly in popularity. How do they benefit both publishers and advertisers? Read...
View articleFacebook kicked off Ad Week with the launch of Atlas. The ad platform will avoid tracking cookies by taking a "people based" marketing approach. Read ...
View articleFollowing on the heels of the Guardian and Metro UK, News UK has developed a Creative Content Unit to focus on native advertising for the digital vers...
View articleThe soda brand will use social channels to spread the message of its "Get a Taste" campaign, engaging the soft drink's biggest fans in areas where the...
View articleIn order to continue to be a champion for the industry, the IAB needs to modify its position on banner blindness and amend the best practices for comb...
View articleWill the exodus from Weibo to WeChat change the way brands do social? How can marketers best adapt to the changing social landscape? Read More...
View articleThe popular game has always been ad-free. Could Microsoft's recent acquisition change this? Industry participants are divided. Read More...
View articleForrester research shows that brands shy away from investing in mobile advertising because it's difficult to track performance. Read More...
View articleTwitter's head of global media and agency research believes that those who tweet while watching TV, make the more loyal consumers. Read More...
View articleFacebook will now ask users why they hid ads in an effort to deliver advertisements that are both relative to the user and appropriate for the platfor...
View articleBecause of its good-natured humor, IKEA's commercial has been watched almost 9 million times on YouTube since last week. Read More...
View articleThe latest in a series of online magazines with which Yahoo is rebranding itself, Yahoo Style has ads that blend in with its fashion features. Read Mo...
View articleThe number of ad campaigns that reached their intended targets declined across the board, particularly among the Gen X demographic. Read More...
View articleThe new feature gives marketers more space to promote their products and separate themselves from competitors. Read More...
View articleBIA/Kelsey predicts that SMBs will spend more than $50 billion on local media in 2015. Additionally, they will continue to allocate even more ad dolla...
View articleThe mobile messaging app known for its vanishing photos is reportedly leaning toward monetization for the first time. Read More...
View articleThere are still many myths surrounding the world of mobile advertising. Here are five of the most common ones, and a look at what the truth really is....
View articleIn a recent Nielsen study that explored why people choose not to click on a mobile ad, users cited apathy as the number one reason. What can marketers...
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