The summer was retail-focused, but fall was more of a mixed bag. Amazon strategies, AI-powered personal trainers and blockchain made up your favorites...
View articleAs 2017 winds down, ClickZ is looking back and reflecting on our year. Throughout the week, we'll be sharing our most-read articles from each month. D...
View articleBefore we make predictions for 2018, we decided to take a look back at the ones from last year, such as explosions in artificial intelligence, live vi...
View articleWhen you think of AI transforming businesses, travel probably isn't the first industry to come to mind. Still, brands like Delta, JetBlue, Kayak and t...
View articleToo many marketers continue to rely on last-click attribution, without understanding the value played by all touchpoints in the customer journey. Here...
View articleA sophisticated recommendation engine has been a crucial part of Netflix's success. Using machine-learning algorithms, Netflix personalizes everything...
View articleWhen people fail to see results at the gym, many of them stop going. Planet Fitness plans to improve its retention rate by introducing AI-powered virt...
View articleMany brands are starting to experiment with artificial intelligence, but NASA has been on board for years. Looking forward, the space agency plans to ...
View articleRetailers are banking on artificial intelligence, with a quarter spending as much as $100 million on the technology this year. Our latest report outli...
View articleDespite all the hype, AR and VR haven’t yet achieved critical mass, but the best is yet to come. Here are four things to keep in mind as that happens....
View articleAI promises to transform the future, but one thing it’s doing today is letting brands deliver superior customer experiences. Looking beyond the tech g...
View articleEverybody is talking about artificial intelligence (AI) these days, and email marketers are no exception. From multivariate and A/B testing to predict...
View articleThere are few technologies that companies are more excited about than AI. It has the potential to completely reshape how companies operate across func...
View articleUp until now, the role of artificial intelligence in marketing has been mainly confined to rule-based calculations and data analysis. But as the sophi...
View articleOver the last few years, marketing automation has evolved from a ‘nice-to-have’ technology to an essential component of the martech arsenal. But what ...
View articleIn the advertising industry, we’ve been using ‘robots’ to deliver personalization better than humans can for the past few decades. So if our digital i...
View articleIn the marketing industry, we are now moving into the realm of sentient artificial intelligence, capable of learning from surrounding stimuli and maki...
View articleDeep learning tools are the next major area of AI-based research, and it will spark a wave of future innovation in every industry – bringing a new era...
View articleThe advertising industry, like many other industries, is abuzz about “AI” and “machine learning”. This post covers some of the most promising aspects ...
View articleGoogle sparked a small firestorm last week as reports surfaced that its intelligent assistant device Google Home delivered an unsolicited advertisemen...
View articleEarlier this year, a report from Consumer Intelligence Research partners (CIRP) pegged the sales of Amazon’s Echo at more than three million units. Ec...
View articleOne of people’s biggest fears about artificial intelligence is that machines will rise up and humanity will be obsolete, that we will give ‘them’ too ...
View articleChief marketing officers have shared their views on technology, innovation and how they see their roles transforming into the near future at an exclus...
View articleArtificial intelligence (AI) is no longer a futuristic concept, it’s a staple of today. From virtual personal assistants like Siri and Cortana, AI is ...
View articleHow are mobile payments, bitcoin, blockchain and other financial services technologies enhancing the consumer purchase journey? Read More...
View articleIn the 'future' will your job be secure? For those in the insurance, healthcare, legal and a range of other sectors, it probably isn't, says Edelman D...
View articleIn addition to being the world's largest ecommerce market, China is rapidly establishing itself as a hub for technological innovation around mobile so...
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