10 rapidly growing martech startups you need to know
Digital Marketing

10 rapidly growing martech startups you need to know

8y Jonathan Brown

10 rapidly growing martech startups you need to kn...

Today’s digital landscape is accelerating everyday, and that’s great news for marketers. Thanks to a wave of innovation in the space, marketers have m...

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Using AI to improve user experience
Emerging Technology

Using AI to improve user experience

8y Yaroslav Kuflinski

Using AI to improve user experience

Not long ago, a company could gain the loyalty of its clientele based on product quality and little else. But with time, the difference between what a...

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How multi-touch attribution can guide financial institutions through a decade of digital transformation
Industry Developments

How multi-touch attribution can guide financial institutions through a deca...

8y Sam Carter

How multi-touch attribution can guide financial in...

Modern finance is going through a real shake-up. Growing discontent amongst consumers over traditional banking services has seen a host of new players...

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How Alexa and Siri are changing SEO: AI and Voice Search
Search

How Alexa and Siri are changing SEO: AI and Voice Search

8y Tom Desmond

How Alexa and Siri are changing SEO: AI and Voice ...

Alexa, how is AI-assisted voice search changing the SEO landscape? It’s putting more emphasis than ever on conversational content, integration with Go...

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Alexa, what's for dinner?: Why Campbell's is doubling down on voice
AI & Automation

Alexa, what's for dinner?: Why Campbell's is doubling down on voice

8y Mike O'Brien

Alexa, what's for dinner?: Why Campbell's is doubl...

Sharing recipes for consumers has always been a part of Campbell's marketing strategy. They have branched out into using artificial intelligence for t...

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5 ways AI will change how IT uses chatbots
AI & Automation

5 ways AI will change how IT uses chatbots

8y Andy Pearl

5 ways AI will change how IT uses chatbots

Artificial Intelligence technology helps to improve enterprise workflows and IT practices. Today, chatbot and linguistic engineers have created algori...

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Chatbot market size is set to exceed USD 1.34 billion by 2024
Chatbots

Chatbot market size is set to exceed USD 1.34 billion by 2024

8y Rahul Pise

Chatbot market size is set to exceed USD 1.34 bill...

The global chatbot market is predicted to reach a 31% CARG, but why? Weather it's an American company like eBay, or a Russian company like Endurance, ...

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5 ways AI is changing the tech industry
AI & Automation

5 ways AI is changing the tech industry

8y Valentine Ferrari

5 ways AI is changing the tech industry

Here we are looking at 5 different ways Artificial Intelligence is transforming the industry. Ranging from AI’s influence on customer support to the I...

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The Transformation of Search Summit: Strategy and tactics to harness the next generation of search marketing
Search

The Transformation of Search Summit: Strategy and tactics to harness the ne...

8y Clark Boyd

The Transformation of Search Summit: Strategy and ...

Combining the expertise of ClickZ, Search Engine Watch and Catalyst (part of GroupM), this exclusive one-day event provides a unique view of the trans...

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The meteoric rise of mobile ad fraud
Mobile

The meteoric rise of mobile ad fraud

8y Mike O'Brien

The meteoric rise of mobile ad fraud

During the first quarter of 2018, mobile ad fraud doubled year-over-year. As fraudsters continue to innovate, so must marketers. Read More...

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How is AI being used in Marketing Technology
AI & Automation

How is AI being used in Marketing Technology

8y Nico Bibb

How is AI being used in Marketing Technology

“What’s all this about AI taking the world by storm? Is it hype or is it true innovation?” These are probably some of the questions you’ve been asking...

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3 examples of technology disrupting marketing
Leadership

3 examples of technology disrupting marketing

8y Mike O'Brien

3 examples of technology disrupting marketing

On the surface, "digital disruption" sounds like one of those marketing terms that's so overused it's been rendered meaningless. But Scott Brinker, Hu...

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A technology company that sells ribs: Q+A with TGI Fridays' Sherif Mityas
AI & Automation

A technology company that sells ribs: Q+A with TGI Fridays' Sherif Mityas

8y Mike O'Brien

A technology company that sells ribs: Q+A with TGI...

When you're a restaurant that sees 500,000 people a day, how do you make sure they all feel engaged? For TGI Fridays, artificial intelligence is the k...

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5 ways to optimize your email outreach with AI
AI & Automation

5 ways to optimize your email outreach with AI

8y Michael Quoc

5 ways to optimize your email outreach with AI

AI is permeating every part of the marketing mix, and email outreach is no exception. AI will allow marketers to automate ideal outreach times, and sh...

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What's your Alexa strategy?: Smart speakers and their role in the customer journey
AI & Automation

What's your Alexa strategy?: Smart speakers and their role in the customer ...

8y Mike O'Brien

What's your Alexa strategy?: Smart speakers and th...

Voice commerce is projected to explode over the next few years, from $2 billion today to more than $40 billion by 2022. But marketers don't have four ...

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8 ways AI can enhance your marketing strategy today
AI & Automation

8 ways AI can enhance your marketing strategy today

8y dinesh

8 ways AI can enhance your marketing strategy toda...

With proponents in almost every industry considering its revolutionary potential, AI looks set to change marketing forever. But what can marketers do ...

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The new luxury landscape: How Tiffany & Co., Gucci and LVMH are embracing digital transformation
Ecommerce

The new luxury landscape: How Tiffany & Co., Gucci and LVMH are embraci...

8y Mike O'Brien

The new luxury landscape: How Tiffany & Co., G...

As wealthier consumers do more of their shopping online, luxury brands have no choice but to embrace digital transformation. See how Tiffany & Co....

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Making AI less ‘Human’ and more useful
AI & Automation

Making AI less ‘Human’ and more useful

8y Rahul Agaskar

Making AI less ‘Human’ and more useful

Technologists made screens the nexus of communication but created a boundless source of distraction and temptation. Sensory design and AI promise to f...

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Real-time advisor brands: Mobile customers usher in a new age of AI assistance
Leadership

Real-time advisor brands: Mobile customers usher in a new age of AI assista...

8y Brian Solis

Real-time advisor brands: Mobile customers usher i...

Consumers expect a seamless personalized experience with brands that understand their needs. In an age of mobile commerce, connected consumers have le...

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Can artificial intelligence create content as well as a human?
AI & Automation

Can artificial intelligence create content as well as a human?

8y Mike O'Brien

Can artificial intelligence create content as well...

A couple of weeks ago we received an email from a company that uses artificial intelligence to create content. 'You choose the topic and length, and o...

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How new technologies will affect your marketing strategy
Emerging Technology

How new technologies will affect your marketing strategy

8y Tereza Litsa

How new technologies will affect your marketing st...

Emerging technologies have already changed marketing as we know it. Here are the trends to follow a successful marketing strategy in 2018. Read More...

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Leading by example, compact content and other insights from Freedman International's Global Marketing Trends study
Leadership

Leading by example, compact content and other insights from Freedman Intern...

8y Mike O'Brien

Leading by example, compact content and other insi...

ClickZ and Freedman International surveyed more than 500 senior global marketers in the U.S. and U.K. to ask them what challenges and opportunities th...

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Marketing in the moment: Engaging with modern consumers
AI & Automation

Marketing in the moment: Engaging with modern consumers

8y Clark Boyd

Marketing in the moment: Engaging with modern cons...

Digital marketing brings more opportunities than ever before for brands to communicate with their audience. However, with the average attention span a...

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Six B2B content marketing predictions for 2018
Content

Six B2B content marketing predictions for 2018

8y Sam Lawson

Six B2B content marketing predictions for 2018

Content marketing has evolved from a buzzword to the number one priority for marketers in 2017, accounting for 26% of a marketers entire budget. Here ...

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5 blockchain, decentralized and crypto-asset predictions for 2018
Blockchain

5 blockchain, decentralized and crypto-asset predictions for 2018

8y Jeremy Epstein

5 blockchain, decentralized and crypto-asset predi...

Never Stop Marketing CEO, blockchain evangelist and our resident on the topic, Jeremy Epstein, predicts the biggest things to hit the crypto-market th...

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6 retail brands who are nailing the app game
Ecommerce

6 retail brands who are nailing the app game

8y Mike O'Brien

6 retail brands who are nailing the app game

Researching how retailers can improve their apps, everyone named a few examples of brands with exceptionally good apps. Amazon, Target and Sephora are...

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ClickZ's top 5 tech predictions for 2018
Emerging Technology

ClickZ's top 5 tech predictions for 2018

8y Mike O'Brien

ClickZ's top 5 tech predictions for 2018

We're looking at the year ahead and making five predictions around the technology that will define 2018. Read More...

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