AI can help marketers make experiences so relevant, timely, and consistent, that it's estimated every new piece of software will include it by 2020. R...
View articleConsumers are looking for quick, accurate, relevant information. Using AI can bring personalization to marketing at a scale that humans alone can't re...
View articleCompanies are increasingly using chatbots to answer customer questions and improve CX. Pairing AI with human agents gives customers better, faster ans...
View articleInvestments in technology such as blockchain, automation and personalization help Walmart stand up to its stiffest competition, Amazon. Read More...
View articleAI is a 1.2 trillion dollar industry improving personalization through audience segmentation, customer journeys, and product recommendations. Read Mor...
View articleImmersive technology (AR and VR) blurs the line between the physical and digital worlds, creating an environment so realistic that it almost feels rea...
View articleAI attracted $12 billion of VC investment last year and is expected to reach $190.61 billion by 2025. Here are 7 simple ways AI can help businesses co...
View articleBig data and AI call for a new business competency: Ethics. With cyberthreats and new regulation, 2018 has been a pivotal year, and leading organizati...
View articleAdobe Analytics this morning announced Virtual Analyst, a new AI assistant tool that will uncover new insights from the 97-99% of untouched data. Read...
View articleAdobe has purchased Marketo, positioning the company to move further into the B2B space. This could have huge potential for AI-powered marketing solut...
View articleIn the race to improve customer experience and make consumers’ lives easier, tech giants are working to eliminate “unnecessary” human interactions. Bu...
View articleAs fake news continues to dominate headlines, marketers face the daunting challenge of finding ways to protect their brand against the ever-changing t...
View articleTo drive growth, stop chasing intent and start building an intelligent engine to observe customer signals and predict what people actually want. Brian...
View articleThe average customer is online pretty much all the time, creating an abundance of data for today's businesses. If marketers aren’t using that data to ...
View articleAI company Phrasee recently announced funding to expand into the US market. We sit down with CEO Parry Malm to discuss their product, company, upcomin...
View articleEmail marketing is popular, but many emails simply don't land. Here’s what keeps consumers from clicking on your message—and how AI can help. Read Mor...
View articleThis guest post comes from Kevin Lindsay, Director, Product Marketing and Strategy of Digital Experience, Adobe. In an experience-driven era, digi...
View articleRecent breakthroughs in machine learning and artificial intelligence mean more personalized emails and better testing—and early adopters are increasin...
View articleNetflix is testing ads between episodes, something the platform says is just a test. But there are a few reasons it might not be. Read More...
View articleBots, chatbots, robots, and AI are some of the most buzzed words in the industry right now, but even insiders are sometimes unclear on their differenc...
View articleAs marketers evolve and thrive for innovation, solutions for winning strategies are increasing every year. In this article, you will acknowledge futur...
View articleTraditionally, building effective ad creative has involved a lot of human guesswork, but AI technology is on the cutting edge of offering audiences ad...
View articleWe usually write about what chatbots can do, rather than how well they do it, so we're testing branded bots from the likes of Sephora, eBay, and H&...
View articleMarketers now have the ability to give brands a level of intimacy and exposure we couldn’t have imagined even a decade ago. We won’t be able to take a...
View articleFrom virtual assistants like Siri and Alexa, to completely robotized customer service, natural language processing technology is making artificial int...
View articleArtificial intelligence is arguably the most exciting concept in the MarTech industry. However, brands must be hypersensitive to concerns around both ...
View articleArtificial intelligence is the buzzword of the moment, and for good reason. The technology is being incorporated in digital products more frequently t...
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