Salesforce announces new Einstein features for devs to build custom AI and ML
AI & Automation

Salesforce announces new Einstein features for devs to build custom AI and ...

7y Kimberly Collins

Salesforce announces new Einstein features for dev...

Today, Salesforce announced new features within their AI-powered Einstein Platform Services, including automatic language translation and prediction b...

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What AI has in store for marketers in 2019: Impact across 3 specific industries
Industry Developments

What AI has in store for marketers in 2019: Impact across 3 specific indust...

7y Sean Brady

What AI has in store for marketers in 2019: Impact...

Three ways marketers can expect to see AI continue to be used to drive customer engagement in 2019, across travel, retail, and media & entertainme...

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It’s interactive, it’s engaging, it’s AI-powered: Mobile advertising 2019, are you there yet?
Digital Advertising

It’s interactive, it’s engaging, it’s AI-powered: Mobile advertising 2019, ...

7y Ivan Guzenko

It’s interactive, it’s engaging, it’s AI-powered: ...

By the end of 2019, in-app advertising will have grown by 60% as media-buyers continue to see increased conversion rates. What to expect from mobile a...

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Five ways to take your marketing automation further with AI
AI & Automation

Five ways to take your marketing automation further with AI

7y John Oechsle

Five ways to take your marketing automation furthe...

AI could lead to an economic boost of $14 trillion in additional gross value added (GVA) by 2035, according to Accenture research. 5 ways we'll see ch...

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Conversational commerce: How smartphones and startups are driving a revolution
Industry Developments

Conversational commerce: How smartphones and startups are driving a revolut...

7y Jesse Martin

Conversational commerce: How smartphones and start...

Over the past year, 44% of consumers used chatbots to make purchases and 75% messaged businesses to do the same. The future of conversational commerce...

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Adthena gets $14M Series A funding for search marketing intelligence
Search

Adthena gets $14M Series A funding for search marketing intelligence

7y Kimberly Collins

Adthena gets $14M Series A funding for search mark...

This morning, Adthena announced $14 million to further expand into the US market and continue to develop products, specifically around paid search AI....

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Four takeaways for CMOs from Mobile World Congress 2019
Industry Developments

Four takeaways for CMOs from Mobile World Congress 2019

7y Mike Herrick

Four takeaways for CMOs from Mobile World Congress...

Nearly 110,000 people attended last week's huge event in Barcelona. 5G prototypes, D2C tech brands, and GDPR were just a few of the main takeaways. Re...

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The Spotify effect: Personalize content experiences to engage prospects
AI & Automation

The Spotify effect: Personalize content experiences to engage prospects

7y Randy Frisch

The Spotify effect: Personalize content experience...

If 100 people looked at their 'made for you' playlist on Spotify, we'd have 100 different playlists. How can we do that level of personalization in co...

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Q&A with Absolutdata CEO on AI-powered decision making
Analytics

Q&A with Absolutdata CEO on AI-powered decision making

7y Tessa Judge

Q&A with Absolutdata CEO on AI-powered decisio...

Interview with Anil Kaul, CEO of Absolutdata, on their company, their technology, where they're headed, and how they're using AI to drive better decis...

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What artificial intelligence means for 1-800-Flowers this Valentine's Day
AI & Automation

What artificial intelligence means for 1-800-Flowers this Valentine's Day

7y Mike O'Brien

What artificial intelligence means for 1-800-Flowe...

An early adopter with one of the first retail toll-free numbers, 1-800-Flowers is leaning in to AI for its version of the Super Bowl: Valentine's Day....

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How brick & click retailers can win with personalization in 2019
Ecommerce

How brick & click retailers can win with personalization in 2019

7y Rohan Ayyar

How brick & click retailers can win with perso...

Nordstrom and Walmart are growing their ecommerce businesses faster than Amazon. Here are four ideas for how retailers can personalize experience in 2...

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Meet Amplify.ai, the AI-driven software personalizing consumer engagement
Disruptive MarTech

Meet Amplify.ai, the AI-driven software personalizing consumer engagement

7y Tessa Judge

Meet Amplify.ai, the AI-driven software personaliz...

Interview with Amplify.ai's CEO, Mahi de Silva, on what the company is up to, what challenges they expect for 2019, and where they're headed. Read Mor...

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How Walmart is going all in on artificial intelligence
AI & Automation

How Walmart is going all in on artificial intelligence

7y Mike O'Brien

How Walmart is going all in on artificial intellig...

Walmart is experiencing its highest sales figures in nine years. Artificial intelligence is a huge part of the company's plan to keep them there. Read...

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How to use chatbots as part of your marketing strategy
Chatbots

How to use chatbots as part of your marketing strategy

7y Emily Alford

How to use chatbots as part of your marketing stra...

It's 2019, and you're probably wondering if it's about time you use chatbots in your marketing strategy. Here's a ton of examples and tips for how to ...

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"Cloud computing is the answer": Q+A with Google Cloud's Pravin Pillai
AI & Automation

"Cloud computing is the answer": Q+A with Google Cloud's Pravin Pillai

7y Mike O'Brien

"Cloud computing is the answer": Q+A with Google C...

Cloud computing and AI are instrumental in helping marketers utilize their data, according to Google Cloud executive Pravin Pillai. Read More...

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10 marketers share their top predictions for marketing in 2019
Digital Marketing

10 marketers share their top predictions for marketing in 2019

7y Courtenay Worcester

10 marketers share their top predictions for marke...

We asked ten marketing leaders, "What are your top predictions for marketing in 2019?" Here are the ten upcoming trends they think you should keep an ...

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Martech news roundup: Amazon acquires CloudEndure $250M, an egg beats Kylie Jenner, new Intel AI products
Disruptive MarTech

Martech news roundup: Amazon acquires CloudEndure $250M, an egg beats Kylie...

7y Kimberly Collins

Martech news roundup: Amazon acquires CloudEndure ...

We review the top news in martech from the week of December 31, 2018–January 7, 2019. Read More...

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Voice commerce 2019: Will this be the year it catches up to voice search?
Voice

Voice commerce 2019: Will this be the year it catches up to voice search?

7y Mike O'Brien

Voice commerce 2019: Will this be the year it catc...

Amazon has sold more than 100 million Alexa devices, showing that voice search has never been hotter. Voice commerce isn't as popular; could that chan...

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Chatbots for customer experience: How AI-assisted chat helps people
Chatbots

Chatbots for customer experience: How AI-assisted chat helps people

7y Andy Larisch

Chatbots for customer experience: How AI-assisted ...

Chatbots can—and should—be used to create more intelligent customer experiences. Here's how you can blend AI with the ingenuity of your human sales ag...

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Marketing AI products: When advertising a robot, think like a human
AI & Automation

Marketing AI products: When advertising a robot, think like a human

7y Keith Messick

Marketing AI products: When advertising a robot, t...

If you’re planning on marketing AI products in 2019, first challenge yourself and your team to answer these three questions about your approach. Read ...

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Digital marketing strategy 2019: How to take advantage of the latest trends
Digital Marketing

Digital marketing strategy 2019: How to take advantage of the latest trends

7y Tereza Litsa

Digital marketing strategy 2019: How to take advan...

Here are the key trends to keep in mind as you work on your digital marketing strategy for 2019. Video, Stories, conversational content, and more. Rea...

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Six key social media marketing trends for 2019
Digital Marketing

Six key social media marketing trends for 2019

7y Tereza Litsa

Six key social media marketing trends for 2019

It’s the right time now to start planning your social media marketing strategy for 2019. These are the key trends to follow for another successful yea...

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Deep learning for online retailers: 5 practical applications
AI & Automation

Deep learning for online retailers: 5 practical applications

7y Hamlet Batista

Deep learning for online retailers: 5 practical ap...

An intro to deep learning and 5 examples of how to practically apply it for online retailers, including product image optimization and text summarizat...

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AI is better than ever, so why is our messaging so far behind?
AI & Automation

AI is better than ever, so why is our messaging so far behind?

7y Emily Alford

AI is better than ever, so why is our messaging so...

74% of consumers (including me) are willing to give up data for a more personalized ad experience. Why am I being chased around the internet with T-re...

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AI’s role in mobile app monetization
Mobile

AI’s role in mobile app monetization

7y Andrew Gerhart

AI’s role in mobile app monetization

Expect AI to benefit mobile app developers and publishers in three key ways: improved ad pricing, optimized user experience, and mobile ad fraud remov...

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How brands can use AI to boost their email marketing metrics
AI & Automation

How brands can use AI to boost their email marketing metrics

7y Kevin George

How brands can use AI to boost their email marketi...

AI makes hyper-personalized experiences possible, and has an eye for details and patterns that humans fail to recognize to improve email marketing met...

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Think AI is just for enterprise? Think again.
AI & Automation

Think AI is just for enterprise? Think again.

7y Emily Alford

Think AI is just for enterprise? Think again.

Many businesses, especially SMBs, mistakenly believe that AI is only for enterprise. Here are AI use cases for businesses of all sizes. Read More...

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