The new programmatic YouTube media optimization platform from Pixability means that many of the world's biggest brands will be shifting their budget f...
View articleApple's Handoff feature is surely just the beginning of a trend that will see the seamless blending of mobile, desktop, and offline shopping experienc...
View articleMarketing fails will inevitably happen every once in a while, but if you take care to improve your data and your strategy, you can succeed more often....
View articleBrands are welcome to join Ello, but sponsored posts are out of the question, since the hottest new social network is adamantly against advertising. R...
View articleMarketers need to invest in iBeacon technology and apps, mobile-enabled systems, better analytics, and more in order to succeed in 2015. Read More...
View articleBrands can use their gTLDs to unchain themselves from the home page concept, and redirect consumers to microsites, landing pages, search, and apps. Re...
View articleAs the mobile space continues to evolve, the industry needs to adapt "better creative standards" in order to create successful campaigns. Read More...
View articleWhen Apple made its big announcement earlier this month, the big wireless providers failed to take advantage of the news in an immediate fashion. If m...
View articleWith the increasing focus on visual appeal in the technology sector, how can enterprise software marketers showcase their products in an intriguing wa...
View articleApple's iPhone 6 and the Apple Watch give marketers yet another compelling reason to improve their mobile video strategy and embrace the new technolog...
View articleWearables will provide local marketers with a host of new opportunities. Here are four rules to consider when thinking about how to apply this 'market...
View articleImplementation of location technology is just one example of Macy's new omni-channel improvements, which also include smart fitting rooms and enhanced...
View articleThe mobile payment arena is becoming more prevalent than it has ever been. Should your company integrate a mobile payment solution into its system? Re...
View articleSuccessful email marketing optimization means playing the long game. Here are nine essential tips for mitigating complaints and protecting engagement ...
View articleUsing geo-fencing and geo-location technologies is an effective way to integrate and personalise the online to offline retail experience. Read More...
View articleThe introduction of the Apple Watch means marketers are going to have to start thinking small again. The size limitation of the watch means we must be...
View articleLow conversion rates are generally expected in online marketing campaigns these days. But the rise of wearables may change that - do you have a wearab...
View articleTwitter's new Buy button and Apple's new Apple Pay are revolutionizing the social commerce industry, and will give marketers a host of new marketing o...
View articleAfter much anticipation, Apple has introduced its digital payments service that is usable with the new iPhone 6 and Apple Watch. Read More...
View articleBecause of its good-natured humor, IKEA's commercial has been watched almost 9 million times on YouTube since last week. Read More...
View articleMultiple sources report that Apple is set to launch mobile payments for iPhone on September 9. Will the prospective move knock Google off its throne? ...
View articleRecent partnerships between unlikely brands are an indication that the prediction that consumers will shape how businesses are run has come to fruitio...
View articleThe museum has set up beacons to deliver location-based content on its iPad tour, a move that has been largely welcomed by visitors. So how could you ...
View articleStorytelling is an extremely important aspect of content marketing. This piece from ClickZ Training looks at what makes a good brand story and what ef...
View articleA look at Apple, Google, and Microsoft's voice search programs and how they stack up against each other. Which one comes out on top? Read More...
View articleWith the launch of the rumored iPhone 6 coming up in September, here's a look at how Apple could re-evaluate the success of the iPad and relaunch the ...
View articleThe network is now more focused on allowing users to tailor the network to their personal preferences, which, conveniently, opens new opportunities fo...
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