A dose of reality for the world of multi-platform, transmedia marketing. Read More...
View articleA look at how Facebook, Twitter, Apple, and game app platforms are making it easier to be social on the go. Read More...
View articleAs soon as you classify an experience as "mobile," you're taking it out of the entire digital landscape and putting it in a silo. Read More...
View articleCoca-Cola's Chinese New Year campaign is a good example of using mobile web to achieve higher than expected results. Read More...
View articleBill calls for user consent for location-based ads. Read More...
View articleMarketers must embrace both channels to mirror consumer behavior. Read More...
View articleFour ways you can take advantage of the shift in mobile marketing. Read More...
View articleHow the delivery of IP data through apps is changing how users access content. Read More...
View articleApp helps patrons locate books in labyrinthine Portland, Oregon bookstore. Read More...
View articleWhile microblogs and mobile apps are the latest Internet marketing trends in China, consider these factors before using the platforms. Read More...
View articleTips for brands that want to connect with customers on smartphones. Read More...
View articleAlso, Stewart is creating videos linked to product QR codes. Read More...
View articleStarPlayer app rewards people who accurately predict game developments just before they happen. Read More...
View articleCompany says data related to iPhone device location is used to target ads across its iAd network. Read More...
View articleApps could save the traditional television business, but only if the industry gets out of its own way. Read More...
View articleThe company will tie user behavior to unique device IDs collected from iOS and Android handsets. Read More...
View articleBrand hopes integration will appeal to a younger, tech-savvy audience of potential homebuyers. Read More...
View articleBurst campaigns get high App Store rankings. It is a science to optimize the spend for the ultimate profit from your apps. Read More...
View articleMost smartphone users don't pay for apps in China. If you're planning to do in-app advertising, consider these factors. Read More...
View articleAn in-depth look into the new daily tablet news magazine, The Daily, and what it means for brand messaging on the tablet. Read More...
View articleProduct designer Aaron Forth describes how apps can be successful in an increasingly crowded mobile market. Read More...
View articleIt's all about giving consumers options so that every segment of the population can be a satisfied, paying customer. Read More...
View articleBefore adding the iPad to your marketing campaign, consider these three factors first. Read More...
View articleThere are two kinds of apps in this world: those that intend to make money, and those that intend to market. Read More...
View articleMicroblogging, product placement, and location-based services are going to be some of the big trends for this year. Read More...
View articleUse SEO, advertising, promotion, PR, cross-promotion, and trade shows to catapult you to the top of the App Store rankings. Read More...
View articleDuomentis wants brands to circumvent ads with brand-owned and operated digital tools and products. Read More...
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