Brands can reach consumers during the Super Bowl with real-time video ads on Facebook and through Twitter war rooms. And with a shoppable halftime sho...
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View articleAs you plan your marketing strategies for the rest of the year, make sure you begin by focusing on the customer experience. Read More...
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View articleAs we gear up for this year's Super Bowl, it's important to consider all aspects of the consumer experience when planning for marketing around the big...
View articleThese three tips can help you bring your company to the forefront of the digital marketing scene - are you ready? Read More...
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View articleAs the digital TV industry continues to evolve, so must the metrics used to measure its success. Read More...
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View articleAgent Gibbs from NCIS may never have developed an email marketing campaign, but his rules certainly can be applied to the industry. Read More...
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View articleIn today's YouTube culture, the younger generation is influenced by its own set of "experts," including online celebrities and social media stars, and...
View articleProgrammatic platforms should help advertisers deliver performance at scale, but several proposed "fixes" are actually preventing the technology from ...
View articleThese four metrics go beyond CPM and Fill Rate to help publishers measure the success of their digital advertising efforts. Read More...
View articleThere's a big difference between selling and helping customers buy what you sell. Do you know what it is? Read More...
View articleMeasuring correctly can help marketers ensure they are employing the right techniques and not wasting their budgets. Read More...
View articleThese five brands demonstrate innovative ways for how to use the social platform to boost their visibility and engagement levels. Read More...
View articleHow far has the email marketing industry come in the last five years, and where will be five years from now? Industry experts weigh in. Read More...
View articleWhat should marketers looks for in a digital analyst? This checklist of five characteristics will set you on the right track. Read More...
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