When we spend time and money to remarket, are we really just trying to convince consumers to buy something they never wanted in the first place? Read ...
View articleIf marketers aren't able to empathize with the segment of the market they're targeting, they won't be able to stay relevant and engaging. Read More...
View articleSome marketers are hesitant to embrace programmatic buying because of some common misconceptions about it. Here are three myths about programmatic buy...
View articleTaking a look at what gTLDs and patents brands have filed for can give marketers a look at what may be coming up in the digital ecosystem. Read More...
View articleUsing implicit profiling can help marketers learn what buyers really need before someone on the sales team engages them. Read More...
View articleThe concept of email blasting divides email marketers like almost no other topic - how do you view an email blast? Read More...
View articleThese five tips can help you to create effective and engaging digital campaigns on the enterprise level. Read More...
View articleMarketers today have a prioritization problem, an integration problem, and an insights automation problem. How can we fix these? Read More...
View articleAs connected TV gains momentum, marketers must work to keep up with the industry and embrace the medium. Read More...
View articleMany brands have mastered the art of marketing through Twitter. Check out these 10 examples and see what you can apply to your own social media effort...
View articleAlthough the UGG founder started his business before the dawn of CRM systems, marketers can learn a lot from the UGG success story. Read More...
View articleWhat can you do to make your holiday email marketing programs stand out from the crowd and really sparkle this season? Read More...
View articleAs the new year approaches, it's important to create a simple, strategic plan so that your entire company can be on the same page. Read More...
View articleThese may not be the first things you think of when it comes to managing your analytics projects, but they will help you keep your analytics customers...
View articleProgrammatic buying doesn't eliminate the need for humans. If anything, it has actually increased the value of curious, competent employees. Read More...
View articleMobile penetration rates and smartphone usage are driving different types of marketing initiatives – including some innovating examples in pizza deliv...
View articleIt can be tricky to begin to determine how to best monetize your site. Here are some tips for getting started. Read More...
View articleAs we near the end of 2014, here's a look at what social media marketing trends brands need to be on the lookout for in the coming year. Read More...
View articleHard-sell advertising messages don't cut it in today's multimedia messaging universe. Instead, meet your customers where they live. Read More...
View articleCreating visualizations of your data can help attract links, traffic, and buzz, which are all essential to a brand's success. Read More...
View articleTwitter and IBM have partnered to combine Twitter's firehose of social data with IBM's analytics in an effort to offer business solutions to marketers...
View articleThis first part of a two-part column asks email experts what they think about Google's latest addition to the email ecosystem, and what it means for m...
View articleIntegrating your data can help you make it even more valuable. What is the best way to integrate? Read More...
View articleThe future of marketing will depend even more on data, so a data management platform will be the key to helping you stay organized and get the most ou...
View articleThe decision to create a start-up can be a scary one. How can you conquer your uncertainty and take the plunge? Read More...
View articleMany marketers are seeing huge gains by producing gamified content. Are you utilizing this strategy? Read More...
View articleEvolving into a truly social business is a tricky task, and one that can take a while to accomplish. How does your brand stack up? Read More...
View article