Brands that maintain a strong personality stand a better chance of forming strong and lasting connections with consumers, ultimately resulting in more...
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View articleOne-to-one marketing is beneficial to both consumers and brands, but how can marketers use data to achieve this level of personalization? Read More...
View articleThe introduction of "Unified Device Targeting" means that campaigns will soon target desktops, tablets, and mobile devices automatically. Are you prep...
View articleRegardless of what has been said throughout the industry, engagement still matters when it comes to email marketing. Here's a look at why. Read More...
View articleTo truly provide a great customer experience, you must combine the power of your customers with the power of your employees. Read More...
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View articleA look at how to use data for more targeted advertising and better return on investment. Read More...
View articleContextual commerce combines the power of data from devices like wearables and smartphones with the ease of interaction in physical spaces. But does i...
View articleYour email marketing program may work for most of your subscribers, but may still be annoying a few of them. Here are some tips for keeping everyone h...
View articleMarketing automation systems can help you effectively manage your budgets and marketing plans, so that you can increase your optimization efforts. Rea...
View articleThe automotive industry is extremely well positioned to engage consumers through mobile video advertising. Read More...
View articleLast week's Mobile World Congress underscored just how interconnected our digital world is becoming. What does this mean for the future of marketing a...
View articleIs passing Google's mobile-friendly test good enough to ensure that your site is optimized the best it can be? Read More...
View articleIt's rare to find a company that suggests to its clients that it be paid on performance - but wouldn't it be nice if that were the standard? Read More...
View articleWhile the goal of most marketers is to stand out from the crowd, could it sometimes be beneficial to fit in instead? Read More...
View articleCharlie Wang looks at the private market programmatic model in China's unique ad-tech space. Read More...
View articleVisualizations of your social data can be extremely helpful in developing marketing strategies, but how can you go about creating these graphs? Read M...
View articleIs conversion rate optimization, in its current state, truly a sustainable and effective strategy? Read More...
View articleThe rules of Facebook marketing have changed and many of us need to adjust our strategies if we want to succeed on the platform. Read More...
View articleRetail businesses not yet engaging in online platforms need to catch up, and quickly. Trade is in our bones. Read More...
View articleNo matter the budget that's available, brands can take advantage of video tools to market to consumers and engage with a wider audience. Read More...
View articleBreaking down search trends by demographics can help marketers better understand how consumers are utilizing their many devices to search and purchase...
View articleContent marketing isn't going anywhere, and new sources of data can help you to improve the content experience for your consumers. Read More...
View articleCreating an analytics dashboard that charts your personal successes at your agency can be beneficial for both you and your company - here's how to do ...
View articleHow valuable are welcome messages to an email marketing program? Can they really predict the success of an entire campaign? Read More...
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