Don't allow yourself to be stagnant in your processes as a marketer. Now, more than ever, there are great technologies that can help you answer the qu...
View articleThe next time you see a pattern, a connection, or a correlation, remember that you may not be the best person to determine if it passes the smell test...
View articleThe majority of email marketers and marketing problems simply don't require a big data solution. And that's a good thing. Read More...
View articleThe last in a three-part series, this post details marketing automation best practices for those with an advanced knowledge of the subject area. Read ...
View articleMobile data is being defined and developed as we speak, so mobile is a great place for marketers to begin to take hold of their own data destiny. Read...
View articleHere is a collection of 10 harmful, but preventable, things you shouldn't be doing as a digital analyst. Read More...
View articleBehavioral data shows every sign of serving as currency in what is rapidly becoming a world culture of information technology. For digital marketers, ...
View articleThe recent Global Mobile Internet Conference in China revealed several noteworthy trends in the mobile space for the year ahead. Read More...
View articleDigital hugging is the ability to surround your client with love across core channels and provide a relevant experience in the context and time most r...
View articleThere are three key elements to focus on if you're considering creating a content marketing dashboard: purpose, metrics, and design. Read More...
View articleAs the industry continues to turn toward data-driven marketing, marketers need to dedicate resources to strengthening the trust between consumers and ...
View articleThere's a lot of hype surrounding Oracle's acquisition of BlueKai. However, here are a few immediate implications to marketers. Read More...
View articleAfter buying four marketing-related companies in less than 18 months, Oracle president Mark Hurd outlined the company's vision for an integrated Marke...
View articleFacebook confirmed the launch of its mobile ad platform, Audience Network. The social network also introduced Anonymous Login. Read More...
View articleMany mobile marketers still rely on crude segmentation methodologies when we should be targeting and segmenting with the benefit of today's audience s...
View articleYahoo's original TV series content and a Live Nation concert deal are part of its effort to draw in the demographic that advertisers covet. Read More...
View articleAsia's data market is still quite nascent, as third-party data sets are not yet widely traded in the region. Given the limited availability, here are ...
View articleLancôme Elite Rewards provides multichannel engagement and gives points for sharing on social media. Read More...
View articleTwitter's latest acquisition is Gnip, a Colorado-based start-up that has worked closely with the social network for several years. Read More...
View articleNew research suggests the further decline of print newspaper usage, but newspaper companies can respond to the challenge with direct sales, data usage...
View articleThere is no shortage of data available to marketers, but are they doing enough with the data to move their business forward? Read More...
View articleA new study from Google shows that TV viewers are increasingly turning to YouTube on their laptops, smartphones, and tablets for content related to th...
View articleOftentimes it may be cheaper and less time-consuming to just keep data than to delete it. But how long is data valid and valuable, and how long until ...
View articleThe tag-management industry is growing rapidly, as tags are critical to gathering data about your customers. Now, the best tag-management systems can ...
View articleA candid look at the experiences and lessons learned from the website redesign and launch of a B2B company, including the original plan, the challenge...
View articleAt a roundtable discussion at ClickZ Live New York last week, the question of whether or not Big Data, or any data analytics at all, are working for m...
View articleReal-time data that's at your fingertips when you need it is the real valuable data that can help marketers deliver a better customer experience and i...
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