If you focus on these seven planning ideas, you will be on your way to ensuring successful digital campaigns. Read More...
View articleAnalytics are only as good as the data you begin with - so it's important to start with great, complete data! Read More...
View articleA new ascendance of smart platforms that clean and converge data sets, while also answering questions, could change the convergence analytics landscap...
View articleSuccessful email marketing optimization means playing the long game. Here are nine essential tips for mitigating complaints and protecting engagement ...
View articleAs marketers continue to guess what consumers want, understanding the 'intention economy' could ensure less monetary waste on ads, more relevant conte...
View articleUsing geo-fencing and geo-location technologies is an effective way to integrate and personalise the online to offline retail experience. Read More...
View articleA new book explores the value of visualizing your analytics data, using Netflix as a prime example of a company that is successfully employing this st...
View articlePaul Hoskins, executive chairman and founder of Precedent, explains why organizations need to look to the power of "digital transformation" in order t...
View articleFacebook's Privacy Checkup feature will make people more aware of their privacy settings, cutting off the flow of free information marketers have alwa...
View articleThere are many similarities between the work of a detective and the work of a digital analyst. Here is a look at some of them, with some words of wisd...
View articleIn this video, Chris Pemberton, digital brand manager for Ghirardelli Chocolate Company, gives insights into the brand's marketing strategy and how im...
View articleA look at this year's Gartner Hype Cycle report, and a deep dive into what its results mean for digital marketers in terms of convergence analytics. R...
View articleBy utilizing mobile direct response ads driven by big data, marketers can take advantage of a valuable trend and significantly increase their return o...
View articleIn order for marketers to get their message across, they need more than data - they need to give clients new insights about their consumers, their bus...
View articleA poem about the merits of data, and whether it should be treated as a plural word or a singular entity. Can marketers agree on how to treat the word ...
View articleThe newly introduced Canadian Anti-Spam Legislation has many adamant detractors, but if we don't take action in the U.S., we may be left with some "in...
View articleAs B2B marketers, we need to understand what Big Data can help us accomplish, and also what its shortcomings may be. Here are some questions to ask yo...
View articleBased off various reports and analytics, here is a deep dive into the Big Data marketplace and a look at what analysts are predicting for the future. ...
View articlePeople don't want the raw data, but instead want marketers to decipher the tech speak for them and present the valuable insights. If marketers can do ...
View articleAs the country sets off fireworks to ring in Independence Day, it's time for marketers to secure their independence by freeing their data. This way, m...
View articleIn an age where privacy is more important than it has ever been, data collection, measurement, and tracking are becoming a lot more difficult. Rightly...
View articleThe definition of digital has changed. As good marketers we should look for new ways to secure deep and meaningful interaction with customers on behal...
View articleData and creative teams need to come together in order to achieve the best possible outcomes from your marketing efforts. Read More...
View articleOne of the industry's biggest annual advertising events is almost upon us. In order to celebrate the Cannes Lions International Festival of Creativity...
View articleIn an effort to reassure consumers, the tech giant states it will not use email, chat, or voice data for targeted advertising. Read More...
View articleThe social network will also begin to tell advertisers what apps consumers have downloaded in an effort to better target users with personalized ads. ...
View articleThere are many challenges that come when attempting to transform a legacy brand into a modern customer-focused organization. Here are some tips for ma...
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