First in a three-part series about digital marketing agencies in Shanghai. Read More...
View articleBecause of China's advertising practices, the scientific approach to marketing does not always work in this market. Read More...
View articleWhile microblogs and mobile apps are the latest Internet marketing trends in China, consider these factors before using the platforms. Read More...
View articleBaidu has failed to gain a strong foothold in ecommerce, opening the door for Etao to become China's answer to ecommerce search. Read More...
View articleChina's e-commerce is now a US$720 billion industry; with this comes a dramatic shift in online advertising. Read More...
View articleFacebook may team up with Baidu, China's largest search engine, to launch a social network in the country, according to news reports. Read More...
View articleHere's why Baidu might not be the answer to your search strategy in China. Read More...
View articleThe company said it's still in discussions with the government to offer maps in China. Read More...
View articleChina's email practices and policies are constantly evolving; here are three you shouldn't ignore. Read More...
View articleMost smartphone users don't pay for apps in China. If you're planning to do in-app advertising, consider these factors. Read More...
View articleEven in China, you need to play by the rules. Here's three case studies why. Read More...
View articleHalf the battle is won when you select the right keywords; here's how. Read More...
View articleTexas-based Simpli.fi joins a small wave of firms testing audience-based ad buying in China and neighboring markets. Read More...
View articleWith Google's presence sliding in China, state-owned search engines want to have a go in a Baidu-centric landscape. Read More...
View articleGroupon and Tencent partner to launch 'Gaopeng' in Beijing and Shanghai initially. Read More...
View articleDeveloping a branded app is a long-term investment. Consider these factors before you start. Read More...
View articleDo SEO specialists need to change their business practise? Read More
View articleMicroblogging, product placement, and location-based services are going to be some of the big trends for this year. Read More...
View articleIf you're looking toward China for additional sales growth, here's what you need to do to send email into the country. Read More...
View articleGoogle AdWords has made it easy for marketers to launch mobile search campaigns but you should consider these steps to dramatically improve your perfo...
View articleCPM-based ads do not work in China, and here's why. Read More...
View articleGlobal retailers should not overlook email marketing as an effective way to connect with loyal customers in China. Read More...
View articleMarketers should not ignore location-based services in 2011 because the smartphone market will continue to boom within the region. Read More...
View articleHere's a list of New Year's resolutions to power you through the year. Read More...
View articleMarketers in China will invest more in brand protection as well as revisit their search ad effectiveness measurement this year. Read More...
View articleUsing one of China's largest food manufacturers, COFCO, as a case study to demonstrate successful social marketing in the country. Read More...
View articleBefore you select a keyword to put in the search box on your offline ad, consider these best practices. Read More...
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