There is a shift happening away from long-form blog articles in favor of social media postings. But is this really the best strategy? Read More...
View articleNow that personalizing Web content has been made easily available on one of the most popular platforms, it's safe to say it will be the next big thing...
View articleThere's nowhere to hide when it comes to answering the tough questions about return on investment for content marketing. Read More...
View articleThe marriage of content marketing and retargeting efforts can be effective in driving lead generation. How can you implement this strategy in your mar...
View articleIn these two video interviews, Mark O’Brien, president of DDB North America, and Rob Horton, vice president of marketing at Glidden Paint, give their ...
View articleIn today's world, where news is often broken on social media, every marketer can be a publisher. How can you improve your content marketing? Read More...
View articleIt's important to have a set strategy for your social media marketing efforts, or you'll be flying blind. Here are 12 steps to take to help you put to...
View articleAustralian insect repellent brand RID has teamed up with Publicis Mojo for a digital competition that seeks to take the Facebook winner to the real Am...
View articleExperts from Rubicon Project, InMobi, Business Insider, and Heineken discuss the native advertising opportunities around mobile and how these can lead...
View articleGlobal marketing executives from Facebook, Coca-Cola, Starcom MediaVest, and NBC discussed strategies for creating video content across devices and en...
View articleContent marketing is one of the best ways to create engagement, draw attention to your company, and boost sales. Here's how to master the art of conte...
View articleThis extensive holiday checklist will give you an idea of what you need to focus on to ensure you have a successful holiday marketing season. Read Mor...
View articleSequencing your digital marketing content allows you to lead the consumer through a highly engaged experience with progressively branded messaging, ul...
View articleFollowing on the heels of the Guardian and Metro UK, News UK has developed a Creative Content Unit to focus on native advertising for the digital vers...
View articleA "Yearbook Approach" piece of content marketing elevates the status of the subject, therefore giving it a high likelihood of being shared among their...
View articleIf you're not utilizing social media to help your company grow its brand and generate leads - wake up! Here are some tips for how to take full advanta...
View articleBitTorrent has long been associated with Internet piracy, but the company hopes to rehabilitate its image and lure advertisers with Bundle, its new pu...
View articleBrands that are able to find a niche market and create a compelling brand magazine filled with engaging content can see huge boosts in their marketing...
View articleIf you focus on these seven planning ideas, you will be on your way to ensuring successful digital campaigns. Read More...
View articleTo improve the results of your content marketing efforts, apply an analytics-based approach that focuses on channel and format as much as topic. Read ...
View articleWill the exodus from Weibo to WeChat change the way brands do social? How can marketers best adapt to the changing social landscape? Read More...
View articleWhile customers may buy your product, fans think of themselves as extensions of your business. Does your marketing focus on attracting customers or fa...
View articleTwitter has added a few new features to its tailored audiences tool, making it easier for advertisers to target mobile and find new customers. Read Mo...
View articleVideo and social complement each other in many ways. Here are some tips that will ensure your marketing strategy leverages the links between the two. ...
View articleEvent marketing can provide content generation and engagement outside of the event itself. Here are some of the best tactics to make sure your event s...
View articleThe popular game has always been ad-free. Could Microsoft's recent acquisition change this? Industry participants are divided. Read More...
View articleSEO site optimization starts with understanding the need for a tailored mobile site. Here are nine essential tips. Read More...
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