New report shows content struggles among B2B marketers. But data, consistency and scalability are set to underpin strategies of the future. Read More...
View articleA new report by Seismic and Forrester finds that providing a personalized customer experience is both the biggest challenge and the biggest opportunit...
View article"Today’s goal isn’t merely reaching an audience, but enabling an individual experience," says Contentstack's COO & CMO on the shift from CMS to CXP. R...
View articlePercolate focuses specifically on enterprise marketing management, and clients report signficant savings around asset creation, admin, and consolidati...
View articleReal world examples of brands that use Adobe Experience Manager, and how its implementation resolved the challenges they faced around CX, content, and...
View articleEnterprise businesses use an average of 91 solutions, which can decrease overall efficiency of a tech stack. And right now in martech, many businesses...
View articleGoodFirms surveyed 450+ social media users and found that nearly all of them access at least four social media platforms a day. Read More...
View articleContentstack's CMO, Matthew Baier helps evaluate a CMS vendor and determine if it’s the right solution for your organization's present and future scop...
View articleA recent study found that measuring the electrical charge on people's skin can predict whether a piece of content will go viral -- but merely asking p...
View articleLuminary launched their subscription-based app, the BBC pulled their podcasts from Google's app, and Sirius XM announced some of their talk shows will...
View articleUberflip's content experience platform is used by companies like Microsoft, Staples, and SAP. What makes them stand out and what's next for the compan...
View article63% of marketers don't have a documented content strategy. This overview of the types of content & experience platforms available is a first step ...
View articleSix of the core features when picking the best content management system (CMS) for your business in 2019 -- be sure to include these in your analysis....
View articleHere’s how using your data wisely can help your media organization survive and thrive in four key areas: audience, content, monetization, and retentio...
View articleAn estimated 80% of content streamed on Netflix is influenced by its recommendation system. Stats/examples how shows like House of Cards keep users en...
View articleCompared to Drupal or Joomla, what makes WordPress the CMS choice for a third of websites on the internet? A comparison of how their features stack up...
View articleA study of more than 21,000 people across 13 countries reveals interesting insight into how people use Instagram for more than just brand awareness. R...
View articleIf 100 people looked at their 'made for you' playlist on Spotify, we'd have 100 different playlists. How can we do that level of personalization in co...
View articleTop articles on Google SERPs are typically >2,000 words long. Why evergreen content matters for making sure your business gets found online. Read M...
View articleBefore presenting a big idea, Amazon employees write a six page memo detailing the project, scope and approach. What can marketers learn from that str...
View articleLocalization is a crucial piece of a larger personalization effort. Here's a strategy for localizing marketing content in seven concrete steps. Read M...
View articleFor marketers, the need to produce more content, better content, enough content -- is only increasing. Content automation with AI can change how we wo...
View articlePeople would rather learn about a brand through content than ads. Creating their own publications, Airbnb, Barneys and Casper take that and run with i...
View articleDeliberate content marketing, revamped email newsletters, small companies taking on giants, martech automation, and other demand generation 2019 trend...
View articleSurvey of 1000 B2B marketing leaders on what makes them tune in or out to messages. Which marketing jargon turns people off the most, and what to say ...
View articleA microsite is a single web page separate from the company homepage. A great launchpad for new ideas and creativity, and can be up to 4x more effectiv...
View articleContent marketing has many benefits for business and many platform options to choose from. Here’s what you need to know about the state of the market....
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