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    New blockchain guide by IAB Tech Lab anticipates shared ledger specs in 2020
    Blockchain

    New blockchain guide by IAB Tech Lab anticipates shared ledger specs in 202...

    6y Barry Levine

    New blockchain guide by IAB Tech Lab anticipates s...

    The Blockchain Working Group of the IAB Tech Lab releases new document, which better evaluates blockchain solutions within the digital advertising eco...

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    Facebook’s Libra: Concerns, interests, benefits, and experts' reactions
    Blockchain

    Facebook’s Libra: Concerns, interests, benefits, and experts' reactions

    7y Tereza Litsa

    Facebook’s Libra: Concerns, interests, benefits, a...

    Everything your business needs to know about Facebook's new cryptocurrency, Libra. Why are they interested in crypto, how can businesses benefit, what...

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    Can you explain the difference between blockchain and Bitcoin?
    Blockchain

    Can you explain the difference between blockchain and Bitcoin?

    7y Mike O'Brien

    Can you explain the difference between blockchain ...

    Not every marketer can, which is why AdLedger and several (competing) global advertising agencies have partnered on a blockchain education initative. ...

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    Technology enables brands to evolve their loyalty programs
    Leadership

    Technology enables brands to evolve their loyalty programs

    8y Mike O'Brien

    Technology enables brands to evolve their loyalty ...

    Loyalty programs are older than the state of California (seriously). Technology has enabled brands to evolve their programs, earning more loyalty. Rea...

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    Blockchain 101: AdLedger, IBM and Salon Media team up to make sure marketers understand the technology
    Blockchain

    Blockchain 101: AdLedger, IBM and Salon Media team up to make sure marketer...

    8y Mike O'Brien

    Blockchain 101: AdLedger, IBM and Salon Media team...

    Blockchain has tremendous power to be a catalyst in cleaning up the digital advertising landscape—but only if companies understand how it works. AdLed...

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    "Trading can be fun": A look at TradeStation's omnichannel rebrand
    Finance

    "Trading can be fun": A look at TradeStation's omnichannel rebrand

    8y Mike O'Brien

    "Trading can be fun": A look at TradeStation's omn...

    A pop-up hair salon and partnership with Cheddar highlights the omnichannel rebranding efforts of TradeStation, an online brokerage firm that's spent ...

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    Crypto marketing: What does the recent Google/Twitter Ad Ban actually mean
    Blockchain

    Crypto marketing: What does the recent Google/Twitter Ad Ban actually mean

    8y Jeremy Epstein

    Crypto marketing: What does the recent Google/Twit...

    In the latest guest post from our resident Blockchain expert Jeremy Epstein, he gives his perspective on what the recent Google/Twitter Ban on crypto ...

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    How brands are leveraging the cryptocurrency hype
    Blockchain

    How brands are leveraging the cryptocurrency hype

    8y Tereza Litsa

    How brands are leveraging the cryptocurrency hype

    Many brands have decided to experiment with the use of cryptocurrencies, either as a digital currency or as part of a campaign. The initial reactions ...

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    Brands and blockchain: How Walmart, Burger King and De Beers are snuggling up to decentralization
    Blockchain

    Brands and blockchain: How Walmart, Burger King and De Beers are snuggling ...

    8y Mike O'Brien

    Brands and blockchain: How Walmart, Burger King an...

    We often talk about blockchain in a speculative way, but brands like Walmart, Amazon and Burger King are already embracing the technology. Diamond pow...

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    Did Amazon acquire Whole Foods with Bitcoin?: ClickZ's most popular articles from July, August and September
    Digital Transformation

    Did Amazon acquire Whole Foods with Bitcoin?: ClickZ's most popular article...

    8y Mike O'Brien

    Did Amazon acquire Whole Foods with Bitcoin?: Clic...

    We're reflecting on our 2017 and sharing the most-read articles from each month. This retail-focused summer, those top topics were augmented reality a...

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    Why CMOs need to understand the power of blockchain and the impact it will have on consumers and marketers, with Jeremy Epstein
    Blockchain

    Why CMOs need to understand the power of blockchain and the impact it will ...

    8y Tim Flagg

    Why CMOs need to understand the power of blockchai...

    As the former VP of Marketing at social media management company Sprinklr, Jeremy Epstein had a front row seat to the evolution of social media market...

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    The 4 skills required for crypto-marketing success
    Blockchain

    The 4 skills required for crypto-marketing success

    8y Jeremy Epstein

    The 4 skills required for crypto-marketing success

    Part four of our blockchain series is all about the skills crypto-marketers need to impact blockchain-based token economies: familiarity with technolo...

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    Three emerging payment technologies retailers need to know about
    Ecommerce

    Three emerging payment technologies retailers need to know about

    9y Al Roberts

    Three emerging payment technologies retailers need...

    The retail industry is being disrupted like never before. While much of the discussion about retail disruption focuses in on changing consumer behavio...

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