We spoke with Citi’s Managing Director, Gonca Latif-Schmitt, to learn more about Citi Commercial Cards is using AI chatbot technology within the large...
View articleEmerging technologies are making it more important than ever to put the human at the centre of the next marketing trends. Deloitte explores the key tr...
View articleFrom dozens of predictions and analyses across the industry, Workfront CMO Heidi Melin, picks the top 10 marketing trends to look out for in 2020. Rea...
View articleWe spoke to Des Cahill about his biggest challenges at Oracle so far, his predictions for the martech space in 2020, and how brands can improve their ...
View articleFrom armchair analysts to impulse shoppers, new research from UpSellit identifies five consumer types and suggests ways to appeal to them. Read More...
View articleMike Herrick, Airship’s SVP of Technology, reviews the benefits of a mobile CX platform using Alaska Airlines as an example of top notch customer serv...
View articleCustomer experience (CX) efforts remain inconsistent in many organizations, but there are signs of greater commitment and execution for 2020, accordin...
View articleArm Treasure Data's new report looks into how retailers will leverage data in the new year to build a better customer experience. Read More...
View articleMailchimp's Gene Lee discusses how seamless customer experience will not be achieved without collaboration and integrated workflows, and how designers...
View articleWe spoke to SAP’s Alicia Tillman about the importance of customer experience, the changing role of the CMO and how to win back the trust of the custom...
View articleGlobal Head of Marketing at ViSenze, Cheryl Guzman Ng says 2020 will certainly be a year where brands shift their focus to the power of the consumer. ...
View articleConversational AI specialists Nuance Communications' CTO Joe Petro, provides key trends for the technology sector to look out for in 2020. Read More...
View articleWe spoke to Mike Anderson, co-founder and CTO at Tealium, about how data regulations are affecting marketers—and what this means for the overall consu...
View articleOpenText's Nali Giliana highlights five key trends that will influence customer experience in 2020. Read More...
View articleCMOs need to adopt a digital-first mindset, and be more transparent about how they collect and use customer data – both inside and outside the enterpr...
View articleGreyhound integrated SurveyMonkey Enterprise with their existing instance of Salesforce in less than a day, enabling them to tie specific customer iss...
View articleRPA can be applied to any department in an organization and marketers are increasingly finding value in it. Read More...
View articleAAA Northeast’s Permission-Based Digital Experience initiative lead to a 45% increase in new memberships. Read More...
View articleNew report from Medallia highlights the importance of digital feedback channels and having a mixed model of accountability in B2B customer experience....
View articleVan rental company Northgate employs Moxie's customer engagement technology to drive growth. Read More...
View articleIn this case study, we hear from Senior Director of Frontline & Customer Experience at T-Mobile on the work they're doing with Medallia Experience Clo...
View article"This is the best competitive advantage possible," Says Hyundai CMO Dean Evans, "because the features and technology across today's automotive brands ...
View article44% of shoppers indicated they would become repeat buyers after a personalized experience, and adoption of AI by marketers is expected to increase by ...
View article"Most online retailers are leaving money (and marketing campaign ROI) on the table," Vincent Phamvan, Head of Growth at Simplr, told ClickZ. Read More...
View articleNew data from Nielsen reveals consumers today are more disloyal than ever. What role does your martech stack play in improving customer loyalty? Read ...
View articleTwo-thirds of customers could not recall when a brand last exceeded their expectations -- yet 87% of marketers think they are delivering engaging cust...
View articleReal world examples of brands that use Adobe Experience Manager, and how its implementation resolved the challenges they faced around CX, content, and...
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