Data specialists from Vizeum, Havas, and DigitasLBi share their advice on how to segment and test big data in order to make better-informed marketing ...
View articleClickZ is hosting its inaugural Content Takeover on data-driven marketing from Tuesday, January 27 to Thursday, January 29. See you there! Read More...
View articleIn order to boost your company's return on investment, make sure you are focused on your customers' satisfaction. Read More...
View articleWhat should marketers looks for in a digital analyst? This checklist of five characteristics will set you on the right track. Read More...
View articleTwo companies that stood out at this year's CES are bringing major innovation to the world of data-driven marketing, in both the mobile and automotive...
View articleThese tactics rely more on boosting the customer experience, determined by the influx of available data, instead of search engine algorithms to bolste...
View articleOver the course of three days, ClickZ will bring you in-depth analysis, exclusive interviews, and expert commentary on the current state and future ou...
View articleThe Internet of Things is taking over, but driving the devices are mobile apps, which move at a much different speed than marketers may be used to. Re...
View articleGetting customers to your website is one thing, but converting their clicks to purchases is quite another. Read More...
View articleIn the content-hungry world of online media, there's more potential than ever for evergreen graphic and data visualization content. Read More...
View articleAs marketers are given more and more ways to collect data about consumers, one-to-one marketing is on the verge of massive transformation. Read More...
View articleThere is seemingly limitless data out there, but different data will have different value depending on what your brand deems important. Do you know wh...
View articleAfter taking a look at all the predictions for this year, here are five ways marketers can overcome the obstacles ahead of them in the omnichannel spa...
View articleClickZ is delighted to announce its Content Takeover series. Our inaugural "One-Stop Digital" is on data-driven marketing and is happening from Januar...
View articleAs connected cars drive their way into the mainstream marketplace, marketers must adapt. Are you ready for this new opportunity? Read More...
View articleBetter personalized email, the ability to create shared audiences, and seamless content creation are among Adobe's newest Marketing Cloud features. Re...
View articleWhat's the difference between real-time data and right-time data, and why should marketers be focusing on right-time data instead? Read More...
View articleAs the connected devices market continues to grow, marketers are more interested in what data they can glean from the technology instead of the new te...
View articleThis year we will see companies moving from using big data to capture information to looking for ways to make that data even more useful. Are you prep...
View articleBig data may be the new black, but it’s also a big lie. Read More...
View articleAs marketers are given better tools for storytelling, it may become harder for companies to deliver on the promises they are making. Read More...
View articleA look at what might be ahead this year in terms of Web analytics, including progress in attribution, tag management, and data layer standardization. ...
View articleAs marketers we need to learn from the lessons of the past, engage with what's happening at the present time, and look forward to the future in order ...
View articleIf brands don't figure out how to respond to consumers at their ever-increasing speed, they will be eventually be left behind. Read More...
View articleJust what exactly is a "smart" home? Columnist Stephen Hay explains the relationship between a house and the Internet, and how marketers stand to bene...
View articleA look at a piece written a whopping 18 years ago gives a glimpse at what columnist Jim Sterne thought the future of digital advertising might be like...
View articleThe advent of robotic technology in Asia further showcases how programmatic may be taking over the digital marketing ecosystem. Will 2015 be the year ...
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