Burberry is going digital this holiday season with an interactive window display at the iconic Paris department store. Read More...
View articleThe lingerie brand’s "Perfect Body" campaign prompted an angry reaction on Twitter. What could the company have done to avoid the backlash? Read More...
View articleAudio electronics brand JBL is promoting its wireless headphones by having consumers share their corded headphones mishaps, also known as #CordFail, o...
View articleGlobal advertising group Publicis has added Sapient to its list of agencies, purchasing the company on Monday in an all-cash transaction in hopes of b...
View articleMobile penetration rates and smartphone usage are driving different types of marketing initiatives – including some innovating examples in pizza deliv...
View articleGet to know the president of U.S. operations at Tribal Worldwide as he discusses his all-time favorite campaigns, his next Netflix fixation, and his d...
View articleDigital platforms offer the perfect opportunity to test a marketing campaign for new Asian markets. Read More...
View articleAs a recent viral advertisement for a technical college in China shows, there is no rhyme or reason when it comes to what campaigns get picked up by t...
View articleThe Canadian outerwear brand centers its first European campaign on a region where it's always been popular: Scandinavia, home of the "friluftsliv" ph...
View articleIn the second "Do Us a Flavor" campaign, consumers in the U.S., U.K., and Canada submitted potential chip flavors, and used hashtags to vote for their...
View articleTeaser campaigns have always been popular, but the ability to push these kind of campaigns on social media is drumming up even more interest. Read Mor...
View articleIn its first "What Works & Why Global Insights Report," the Interactive Advertising Bureau focuses on 18 award-winning advertising campaigns and w...
View articleFrank Cooper discusses Pepsi's mobile growth and engagement, some of his favorite mobile campaigns, and why he and Snapchat are kindred spirits. Read ...
View articleAustralian insect repellent brand RID has teamed up with Publicis Mojo for a digital competition that seeks to take the Facebook winner to the real Am...
View articleLearn from brands that have mastered the art of holiday marketing, including OfficeMax with its Elf Yourself campaign, Macy's and its easy-to-use app,...
View articleThe new Goodby Silverstein campaign is taking over business media with spooky graphics in an effort to attract businesses to its e-signature software ...
View articleThe soda brand will use social channels to spread the message of its "Get a Taste" campaign, engaging the soft drink's biggest fans in areas where the...
View articleForrester research shows that brands shy away from investing in mobile advertising because it's difficult to track performance. Read More...
View articleNow that the ALS Ice Bucket Challenge has reached its zenith, it's time to look at what other brands can learn from its massive success. Read More...
View articlePublishers should maintain an open, ongoing dialogue with their ad providers to make sure they are able to jump on new opportunities when they arise. ...
View articleTo survive in a competitive environment, company leaders must develop a nimble approach. They must be able to easily adapt to the changing business la...
View articleSY Lau speaks to Tencent's deputy editor-in-chief about the company's hugely popular World Cup coverage in China, how mobile marketing played into thi...
View articleHigh-quality creative execution is rarely the direct result of a creative brief. But that can be changed! We want to see your briefs so we can help yo...
View articleOreo’s Mini Delivery campaign, in which 500 personalized parcels a day are up for grabs for two weeks, highlights the concept of scarcity as a marketi...
View articleNielsen Online Campaign Ratings, a hybrid video metrics system, is now backed by a 100 percent audience guarantee from Unruly in order to assure adver...
View articleWith a new technology recognizing television-generated conversion, AOL's Adap.tv hopes to blur the line between digital and television advertising. Re...
View articleA joint study by Facebook, Adaptly, and Refinery29 shows that sequencing ads result in more conversions than call-to-action (CTA) messages. So how can...
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