Q&A with Tom Libretto, CMO of Pegasystems
Digital Leaders

Q&A with Tom Libretto, CMO of Pegasystems

6y Charlie Braithwaite & Mahir Prasad

Q&A with Tom Libretto, CMO of Pegasystems

We spoke to Tom Libretto, CMO of Pegasystems, about the changing role of the CMO, rebuilding the customer's trust, and why marketers will go all-in on...

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The entrepreneur’s cheat sheet for choosing the right marketing strategy
Digital Marketing

The entrepreneur’s cheat sheet for choosing the right marketing strategy

6y Clate Mask

The entrepreneur’s cheat sheet for choosing the ri...

Clate Mask, Co-founder and CEO of Keap, shows entrepreneurs how to nail down and fine tune their marketing strategy. Read More...

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5 ways marketers can instil AR into their business plan of action
AR & VR

5 ways marketers can instil AR into their business plan of action

6y Ejiofor Francis

5 ways marketers can instil AR into their business...

Ejiofor Francis shows how marketers can incorporate AR into their proposed business plan of action to enhance the way the company operates and give it...

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Automating affiliate: Why digital marketing’s last hold-out should be connected to the AI grid
AI & Automation

Automating affiliate: Why digital marketing’s last hold-out should be conne...

6y Julie Van Ullen

Automating affiliate: Why digital marketing’s last...

Julie Van Ullen, US Managing Director of Rakuten Advertising, talks about how AI can directly address the criticisms of affiliate marketing and make i...

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Q&A with Jon Miller, CEO of Engagio
Digital Leaders

Q&A with Jon Miller, CEO of Engagio

6y Jacqueline Dooley & Mahir Prasad

Q&A with Jon Miller, CEO of Engagio

Engagio's CEO and co-founder provides a brief history of ABM, discusses the benefits of an account-based strategy, and offers insight into where ABM m...

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Marketing strategies during – and after – Coronavirus
Digital Marketing

Marketing strategies during – and after – Coronavirus

6y R.J. Talyor

Marketing strategies during – and after – Coronavi...

R. J. Talyor, CEO and founder of Pattern89, discusses marketing strategies brands can utilize during the Coronavirus pandemic to keep their efforts mo...

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14 ecommerce platform features that retailers can leverage to improve sales
Digital Marketing

14 ecommerce platform features that retailers can leverage to improve sales

6y Jacqueline Dooley

14 ecommerce platform features that retailers can ...

The Plum Tree Group’s 60-page eBook contains a list of fourteen ways sellers can leverage their ecommerce platform to increase sales. Read More...

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How retailers can maximize the influx of organic search traffic to PDPs during COVID-19
Digital Marketing

How retailers can maximize the influx of organic search traffic to PDPs dur...

6y Shana Pilewski

How retailers can maximize the influx of organic s...

Shana Pilewski, Director of Marketing at Dynamic Yield, discusses how retailers can maximize the current influx of traffic to product detail pages (PD...

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Unruly’s survey reveals consumer behavior in the COVID-19 age
Analytics

Unruly’s survey reveals consumer behavior in the COVID-19 age

6y Barry Levine

Unruly’s survey reveals consumer behavior in the C...

Only 2% of consumers think brands should pause all advertising; 49% want ads to make them feel informed and 37% want ads to make them feel warm/happy....

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Adv.Cake leverages anti-cookie-stuffing technology to save Xiaomi $50,000 per month
Case Study

Adv.Cake leverages anti-cookie-stuffing technology to save Xiaomi $50,000 p...

6y Sergey Belov

Adv.Cake leverages anti-cookie-stuffing technology...

Sergey Belov, CEO of Adv.Cake, showcases how they leveraged their cookie stuffing protection technology to save Xiaomi $50,000 per month. Read More...

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Key insights: Effect of COVID-19 on consumer behavior, the world’s more video content savvy, and Apple shakes up AR
Digital Marketing

Key insights: Effect of COVID-19 on consumer behavior, the world’s more vid...

6y Kamaljeet Kalsi

Key insights: Effect of COVID-19 on consumer behav...

Businesses have pulled spending from marketing campaigns, US and China are optimistic about their economies, agile marketing adoption is up from 32%, ...

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Q&A with Greg Dolan, CEO of Keen Decision Systems
Analytics

Q&A with Greg Dolan, CEO of Keen Decision Systems

6y Charlie Braithwaite & Mahir Prasad

Q&A with Greg Dolan, CEO of Keen Decision Systems

We spoke to Greg Dolan, CEO of Keen Decision Systems, about his professional journey, how Keen is helping their clients during COVID-19, and what he e...

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The latest trends in education demand & student digital engagement
Digital Advertising

The latest trends in education demand & student digital engagement

6y Tereza Litsa

The latest trends in education demand & student di...

Grow Enrollments' new whitepaper looks at the latest trends in education demand and student digital engagement and what you can learn from them. Read ...

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Your 2020 guide to the non-video parts of video marketing
Digital Marketing

Your 2020 guide to the non-video parts of video marketing

6y Tiffany Delmore

Your 2020 guide to the non-video parts of video ma...

Founder and CMO of SchoolsSafe, Tiffany Delmore highlights the importance of the behind the scene aspects of video marketing and provides tips to make...

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Conviva report shows big boost in daytime streaming during the pandemic
Digital Marketing

Conviva report shows big boost in daytime streaming during the pandemic

6y Barry Levine

Conviva report shows big boost in daytime streamin...

New data from Conviva details streaming TV growth and viewing trends since the onset of the COVID–19 crisis in early March. Read More...

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Five tenets for getting B2B CX right
Digital Marketing

Five tenets for getting B2B CX right

6y Greg Harbinson

Five tenets for getting B2B CX right

Centerline Digital's Greg Harbinson highlights five things B2B organizations are getting wrong when it comes to CX, and how to fix them. Read More...

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Pitfalls of influencer marketing in Russia and how to avoid them
Digital Marketing

Pitfalls of influencer marketing in Russia and how to avoid them

6y Ivan Padrez

Pitfalls of influencer marketing in Russia and how...

Ivan Padrez, CBDO at mediacube, details the Russian influencer marketing landscape and how to navigate it successfully. Read More...

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Ad blockers can’t kill marketers who follow these 4 tips
Digital Advertising

Ad blockers can’t kill marketers who follow these 4 tips

6y Tiffany Delmore

Ad blockers can’t kill marketers who follow these ...

Founder and CMO of SchoolsSafe, Tiffany Delmore provides four tips for marketers to be successful in the ad blockers era. Read More...

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A definitive guide to video marketing 2020: Stats, strategies, and challenges
Digital Marketing

A definitive guide to video marketing 2020: Stats, strategies, and challeng...

6y Ivan Guzenko

A definitive guide to video marketing 2020: Stats,...

CEO of SmartyAds, Ivan Guzenko shares eye-opening revelations on video marketing. He shares lots of interesting statistics and video marketing strateg...

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Key insights: COVID-19 continues to impact consumer behavior, marketing spend and the marketing mix
Digital Marketing

Key insights: COVID-19 continues to impact consumer behavior, marketing spe...

6y Mahir Prasad

Key insights: COVID-19 continues to impact consume...

We have compiled various stats, facts and insights into what is happening in the world of marketing last week. Read More...

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How partnership automation differs from partner marketing
Digital Marketing

How partnership automation differs from partner marketing

6y Jaime Singson

How partnership automation differs from partner ma...

Impact's Jaime Singson discusses how in order to fully succeed in the partnership space, enterprises need to think beyond “partner marketing” so that ...

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Four trends to watch in marketing, technology and changing customer behavior
Digital Marketing

Four trends to watch in marketing, technology and changing customer behavio...

6y Dan Ptak

Four trends to watch in marketing, technology and ...

Dan Ptak, Marketing Change Strategist and VP, Kin+Carta highlights the trends to watch in marketing, technology and changing customer behavior. Read M...

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Key marketing areas ripe for innovation during the Coronavirus crisis
AI & Automation

Key marketing areas ripe for innovation during the Coronavirus crisis

6y Lomit Patel

Key marketing areas ripe for innovation during the...

Lomit Patel, Vice President of Growth at IMVU, looks are five key areas in marketing that are ripe for innovation during the coronavirus pandemic. Rea...

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How marketers should prepare for 5G
Emerging Technology

How marketers should prepare for 5G

6y Tom Treanor

How marketers should prepare for 5G

Arm Treasure Data’s Global Head of Marketing Tom Treanor shares steps marketers should be doing now to prepare for 5G. Read More...

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Machine learning is your secret weapon for customer acquisition
AI & Automation

Machine learning is your secret weapon for customer acquisition

6y Chad Ruff

Machine learning is your secret weapon for custome...

Chad Ruff, CTO of SMB software provider Swiftpage, discusses how machine learning, artificial intelligence etc. can help companies grow and improve cu...

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The Adobe online-only summit points the way to the post-pandemic future
Conference Coverage

The Adobe online-only summit points the way to the post-pandemic future

6y Barry Levine

The Adobe online-only summit points the way to the...

Following the cancellation of their live conference in Las Vegas, we look at the key-takeaways from Adobe's online-only summit. Read More...

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Agile with marketing automation: Transforming for the next decade
Analytics

Agile with marketing automation: Transforming for the next decade

6y Ashok Pai

Agile with marketing automation: Transforming for ...

TCS CBO's Ashok Pai shows why CMOs need to become agile and leverage cognitive automation in business operations to harnesses digital innovations. Rea...

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