Six stats of the week and what they mean for marketers in the Asia Pacific
Asia

Six stats of the week and what they mean for marketers in the Asia Pacific

10y Sophie Loras

Six stats of the week and what they mean for marke...

What does US$7 have to do with ecommerce in China? Quite a lot. It's one of five stats we've selected from around APAC this week. Read More...

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Case study: How MasterCard is disrupting the disruptors
Case Study

Case study: How MasterCard is disrupting the disruptors

10y Mike O'Brien

Case study: How MasterCard is disrupting the disru...

VR and mobile payments have the potential to completely alter the way we watch videos and make purchases. MasterCard plans to disrupt both disruptors,...

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A coming of age for first-party data
Data insights

A coming of age for first-party data

10y Jay Marwaha

A coming of age for first-party data

The data revolution is coming full circle for CIOs and CMOs looking at their own customer behavior to direct better outcomes. Read More...

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Economic slowdown in China means a booming ecommerce sector
Asia

Economic slowdown in China means a booming ecommerce sector

10y Sophie Loras

Economic slowdown in China means a booming ecommer...

As Asia overtakes the U.S. and Europe as the world's largest ecommerce market, key trends across the region are emerging. Read More...

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Why I bloody love Palace Skateboards
Ecommerce

Why I bloody love Palace Skateboards

10y Christopher Ratcliff

Why I bloody love Palace Skateboards

Palace Skateboards is the funniest retailer on the planet. Read More...

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Snow White and the Seven Stats: Figures from the last week in digital
Ad Industry Metrics

Snow White and the Seven Stats: Figures from the last week in digital

10y Mike O'Brien

Snow White and the Seven Stats: Figures from the l...

What do 41, 87 and 1.1 trillion have in common? They're all important numbers this week, where we've compiled seven stats about VR interest, ad spend ...

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What is x-commerce and why should marketers care?
Asia

What is x-commerce and why should marketers care?

10y Sophie Loras

What is x-commerce and why should marketers care?

Mobile and the rise of on-demand services is fuelling a new form of commerce the IDC is calling xcommerce. Read More...

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Zappos solidifies brand message with Leap Day
Strategies

Zappos solidifies brand message with Leap Day

10y Mike O'Brien

Zappos solidifies brand message with Leap Day

Trying to make Leap Day into a federal holiday, Zappos' closing its call center could have backfired. But it worked because it was strangely on brand...

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Wearable technology takes center stage in stats of the week
Asia

Wearable technology takes center stage in stats of the week

10y Sophie Loras

Wearable technology takes center stage in stats of...

The week in numbers starts with wearable technologies and the Internet of Things, but ultimately, it's mobile technologies that make the world go roun...

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How many channels do brands need for a multichannel strategy?
Asia

How many channels do brands need for a multichannel strategy?

10y Sophie Loras

How many channels do brands need for a multichanne...

Any retail marketing strategy in Asia needs a minimum of three channels, according to regional experts. Read More...

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Apple Pay launches in China
Asia

Apple Pay launches in China

10y Sophie Loras

Apple Pay launches in China

Apple faces domestic competition from Alibaba and Tencent as it launches Apple Pay in China. Read More...

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The face of omnichannel in APAC: Spotlight on Decathlon's Clarence Chew
Asia

The face of omnichannel in APAC: Spotlight on Decathlon's Clarence Chew

10y Sophie Loras

The face of omnichannel in APAC: Spotlight on Deca...

Established retail sports giant Decathlon has given its Singaporean team free reign to implement an omnichannel strategy, and Clarence Chew is the man...

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How China's WeChat Wallet is going global
Asia

How China's WeChat Wallet is going global

10y Sophie Loras

How China's WeChat Wallet is going global

China's WeChat Wallet is expanding into global markets, but key to its success will depend on both user and vendor uptake. Read More...

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15 tips for using product images on ecommerce sites
Ecommerce

15 tips for using product images on ecommerce sites

10y Graham Charlton

15 tips for using product images on ecommerce site...

Images matter in ecommerce. When used effectively, they can convey vital information about a product, and can help to drive sales. In addition, imager...

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Social and mobile payments boom for Chinese Lunar New Year
Ecommerce

Social and mobile payments boom for Chinese Lunar New Year

10y Yuyu Chen

Social and mobile payments boom for Chinese Lunar ...

A new research from AdMaster shows that three in four mobile users in China planned to celebrate Lunar New Year on social. Read More...

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How WeChat Wallet has kept QR codes alive in China
Asia

How WeChat Wallet has kept QR codes alive in China

10y Sophie Loras

How WeChat Wallet has kept QR codes alive in China

QR codes might seem old school in the fast-paced world of digital marketing, but in China, they have transformed communications app WeChat into a worl...

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Six of our favorite stats of the week from APAC
Asia

Six of our favorite stats of the week from APAC

10y Sophie Loras

Six of our favorite stats of the week from APAC

The Asia Pacific is home to more than four billion people. This week's industry statistics reflect the huge growth in digital uptake in this region, a...

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Happy birthday to ya: a look back on 12 years of Facebook
Media

Happy birthday to ya: a look back on 12 years of Facebook

10y Yuyu Chen

Happy birthday to ya: a look back on 12 years of F...

It's Facebook’s 12th birthday, and we're celebrating by looking back at the platform’s milestones over the years. Read More...

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A short guide to assessing the ROI of your content marketing
Content

A short guide to assessing the ROI of your content marketing

10y Yuyu Chen

A short guide to assessing the ROI of your content...

Make sure you're getting the best return on investment for your content marketing by measuring its performance. Here's how. Read More...

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How you can use social to reach consumers at micro moments
Marketing

How you can use social to reach consumers at micro moments

10y Angie Pascale

How you can use social to reach consumers at micro...

Marketers can use social media to engage users and connect with consumers during brief, yet influential micro moments. Read More...

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Three digital dilemmas that are really opportunities
Actionable Analysis

Three digital dilemmas that are really opportunities

10y Catherine Magoffin

Three digital dilemmas that are really opportuniti...

Marketers can begin to work on solutions to achieve new levels of consumer value, satisfaction, and engagement by addressing these three digital dilem...

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Cross-border ecommerce: tips for selling online into China
Asia

Cross-border ecommerce: tips for selling online into China

10y Sophie Loras

Cross-border ecommerce: tips for selling online in...

China's ecommerce cross-border trade channel is booming. Here are three points to consider when setting up a strategy for your brand. Read More...

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Amazon, Alibaba and Rakuten: who is winning the global ecommerce game?
Ecommerce

Amazon, Alibaba and Rakuten: who is winning the global ecommerce game?

10y Yuyu Chen

Amazon, Alibaba and Rakuten: who is winning the gl...

Amazon has been an ecommerce powerhouse in the West, while its two Asian counterparts – Alibaba in China and Rakuten in Japan – have been ...

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How did click and collect perform over Christmas?
Media

How did click and collect perform over Christmas?

10y Graham Charlton

How did click and collect perform over Christmas?

The use of click and collect continued to grow over Christmas, with 41 percent of online shoppers using it in 2015. This was up from 39 percent in 201...

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Why e-commerce brands need native apps
Mobile

Why e-commerce brands need native apps

10y Yuyu Chen

Why e-commerce brands need native apps

Thanks to HTML5 and other advanced mobile technologies, browser-based apps can now function like native apps and reduce the barrier of downloads. Howe...

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Four ways to connect with consumers during the holiday returns hangover
Ecommerce

Four ways to connect with consumers during the holiday returns hangover

10y Nick Worth

Four ways to connect with consumers during the hol...

By using these four strategies, retailers can engage and connect with consumers as they mitigate the deluge of holiday season returns. Read More...

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How retailers can use video for their e-commerce sites
Video

How retailers can use video for their e-commerce sites

10y Yuyu Chen

How retailers can use video for their e-commerce s...

By exploring three different approaches to video purpose, marketers can understand how to best employ the right content style to the appropriate brand...

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