Millennials may abandon their online shopping carts, but reminder emails should take the right tone - this demographic is far more likely to revisit t...
View articleWhile marketers tend to fawn over the latest widgets, new features won't do much for those who measure their customer interactions with old, outdated ...
View articleWhile happiness isn't a measurable KPI, sending people emails just to make them smile, rather than to drive sales, can be a powerful relationship mark...
View articleUber sending emails about users' personal experiences is just one example of a brand leveraging data to deliver great email marketing campaigns. Read ...
View articleCart abandonment emails have proven profitable for retailers, though sending emails referencing items that were simply viewed can be off-putting and c...
View articleWhile big data is helpful to marketers, "little data," such as inbox placement rates and authentication results, often identifies problems faster for ...
View articleFollowing a column about five things every email marketer should know, this columnist goes into detail about the specifics of what exactly happens whe...
View articleProduct page abandonment emails remind consumers what they were looking at earlier. They're similar to cart abandonment emails, but not nearly as popu...
View articleJust as superheroes need to know the villains' powers, marketers need data, which can be combined with things like video, and location-based and live ...
View articleAs retailers plan their sales for the upcoming holiday, what can they do to ensure relevant email marketing that doesn't seem to cheaply hop on the ho...
View articleSome websites have been slow to adopt social logins, but allowing users to sign in through social media can help email marketers target audience based...
View articleClickZ spoke with email marketing strategists from Office Depot and Black Lapel about best practices for engaging with customers who have stopped open...
View articleJust as they do in the worlds of dating and job interviews, first impressions matter in the email marketing arena as well. Read More...
View articleClickZ is delighted to announce the latest topic in its Content Takeover series. Our next "One-Stop Digital" will be on all things email marketing and...
View articleCart reminder programs, set up through email and other digital channels, can help increase conversions. Are you using this technique? Read More...
View articleHere are four tips for charming your active email subscribers, an often overlooked but extremely important group. Read More...
View articleNo matter how diligently you test your email campaign, the only rule of thumb that continues to hold true is that your results may vary. Read More...
View articleIn part two of this look at how to create the ideal program for your brand, it's time to prioritize your wish list. Read More...
View articleTwo savvy email marketers share some of the tips, tricks, and war stories that come with the territory. Read More...
View articleEmail newsletters are staging a comeback. Here's a look at why they can be a good idea and how to make sure they're successful. Read More...
View articleResending similar emails throughout a campaign could allow you to cut down on the work required and increase your return on investment. Read More...
View articleNot every day in your customers' lives is exactly the same, and marketers should make sure that their email marketing campaigns are prepared to adapt ...
View articleSending an email newsletter is an important part of a brand's marketing strategy. Here's a look at one company that's doing it quite well. Read More...
View articleOftentimes absolutely no one knows why your email got blocked or bulked, but that isn’t necessarily a problem. Read More...
View articleWhat's the argument for using a double opt-in email marketing campaign as opposed to a single opt-in one? Read on to find out. Read More...
View articleWhat was the email marketing landscape like five years ago, and what does it have in store for us five years down the road? Read More...
View articleOne faulty email can ruin an entire campaign, so make sure you're checking everything in advance to ensure a pleasing brand experience. Read More...
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