Response to Amazon's email campaign for the manufactured shopping holiday Amazon Prime Day exemplifies how to effectively execute email marketing stra...
View articleLinkedIn updated its email marketing strategy by allowing subscribers to set their own mailing preferences. So how much is too much email messaging? L...
View articleIn the latest edition of the "How Email Works" series Derek Harding looks at headers, which can help marketers identify issues such as authentication ...
View articleContent is about to be king because everyone can market their content directly to one another without the increasingly irrelevant contribution of a pu...
View articleWith brands like Facebook, NASA, Dunkin' Brands, IKEA and Google speaking about such a broad range of topics, our San Francisco event promises to be a...
View articleWith more people reading emails on mobile devices than desktop, it's imperative for email marketers to think mobile-first, or risk missing out on a lo...
View articleBeing on a single channel or the wrong channels altogether; being offensive or irrelevant; and sticking with mobile banners, rather than native ads, a...
View articleGone are the days of marketers relying on IT resources. With today's technology, we can build our own data-driven consumer experiences that set us apa...
View articleMillennials may abandon their online shopping carts, but reminder emails should take the right tone - this demographic is far more likely to revisit t...
View articleAt ClickZ Live Toronto, Lululemon's director of brand strategy discussed how having a strong brand identity means consistency and knowing when to weig...
View articleToday marketers can map the customer journey with an increasing amount of data and tools. But when they deliver that experience, they forget one funda...
View articleWhile marketers tend to fawn over the latest widgets, new features won't do much for those who measure their customer interactions with old, outdated ...
View articlePeople with a marketing automation backgrounds are traditionally difficult to hire, which makes that skillset that much more important for young marke...
View articleWhile happiness isn't a measurable KPI, sending people emails just to make them smile, rather than to drive sales, can be a powerful relationship mark...
View articleUser generated content on Instagram is a goldmine that not nearly enough brands are utilizing, according to new research from digital think tank L2. R...
View articleUber sending emails about users' personal experiences is just one example of a brand leveraging data to deliver great email marketing campaigns. Read ...
View articleCart abandonment emails have proven profitable for retailers, though sending emails referencing items that were simply viewed can be off-putting and c...
View articleWhile big data is helpful to marketers, "little data," such as inbox placement rates and authentication results, often identifies problems faster for ...
View articleFollowing a column about five things every email marketer should know, this columnist goes into detail about the specifics of what exactly happens whe...
View articleProduct page abandonment emails remind consumers what they were looking at earlier. They're similar to cart abandonment emails, but not nearly as popu...
View articleJust as superheroes need to know the villains' powers, marketers need data, which can be combined with things like video, and location-based and live ...
View articleAs the world becomes increasingly more digital, postal direct mail stands out, both for the novelty factor and because it comes without digital pitfal...
View articleLeveraging the customer data in marketing clouds, email marketers can run data-driven campaigns without necessarily having to send more emails. Read M...
View articleCustomer journey, experience, personas and attribution were a few hot topics at IBM's Amplify conference in San Diego last week. Read More...
View articleAs retailers plan their sales for the upcoming holiday, what can they do to ensure relevant email marketing that doesn't seem to cheaply hop on the ho...
View articleUsing smart data in your email marketing efforts can help boost the performance of your campaigns. Read More...
View articleLocation-based email campaigns are on the rise, as brands realize that geographic personalization, which Millennials have come to expect, leads to str...
View article