With rapid digital adoption rates across APAC, marketers in countries like Indonesia are struggling to implement successful omnichannel solutions. Rea...
View articleLeveraging the customer data in marketing clouds, email marketers can run data-driven campaigns without necessarily having to send more emails. Read M...
View articleAs retailers plan their sales for the upcoming holiday, what can they do to ensure relevant email marketing that doesn't seem to cheaply hop on the ho...
View articleUsing smart data in your email marketing efforts can help boost the performance of your campaigns. Read More...
View articleClickZ spoke to Edible Arrangements, Minute Maid, and ADT about the best strategies for creating Mothers' Day conversations and driving brand engageme...
View articleThe cookie era is ending and marketers need to jump on board with custom audience targeting. Here are five ways to maximize your ROI with this strateg...
View articleWhether you are a newbie or a veteran to email marketing, these tips will help you streamline your strategy. Read More...
View articleAlmost seven out of 10 shopping carts get abandoned by consumers. Using cart abandonment emails effectively can help drive lost shoppers back to the c...
View articleHow to calculate the return on investment on email personalization efforts. Read More...
View articleA look at four behavior-triggered email campaigns that will provide value to your subscribers while increasing your revenue. Read More...
View articleClickZ spoke with email marketing strategists from Office Depot and Black Lapel about best practices for engaging with customers who have stopped open...
View articleColumnist Derek Harding takes a look at how IBM's latest offering might affect email marketers. Read More...
View articleHere are eight pointers to make sure you never have to say goodbye to a good customer. Read More...
View articleThe Gmail Promotions tab is a sore spot with many email marketers since it isolates branded content from a user's primary inbox. Is there any way out ...
View articleAlthough email marketers have tons of data points at their disposal, sometimes the simplest metrics are still the best. Read More...
View articleNearly 37 years after the first bulk promotional email was sent, too little has changed in the email marketing industry. How can marketers raise the b...
View articleThe email marketing world continues to be shaken up by multiple mergers and acquisitions. What does this mean for the industry? Read More...
View articleJust as they do in the worlds of dating and job interviews, first impressions matter in the email marketing arena as well. Read More...
View articleThe world of email marketing needs B2B intelligence, and the best email practitioners will look to powerhouse B2B companies to utilize their insights ...
View articleFrank Underwood from Netflix's "House of Cards" may be a ruthless politician, but he might also just have some words of wisdom for the email marketing...
View articlePlus, seven killer stats that will never let you take email for granted again. Read More...
View articleCart reminder programs, set up through email and other digital channels, can help increase conversions. Are you using this technique? Read More...
View articleBy combining Facebook Ads with email addresses, automation, and predictive analytics, marketers can develop a strong social strategy. Read More...
View articleThe mobile payment brand expands its business to email marketing in an effort to help brick-and-mortar companies track in-store sales. Read More...
View articleHere are four tips for charming your active email subscribers, an often overlooked but extremely important group. Read More...
View articleNo matter how diligently you test your email campaign, the only rule of thumb that continues to hold true is that your results may vary. Read More...
View articleIn part two of this look at how to create the ideal program for your brand, it's time to prioritize your wish list. Read More...
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