The Isolation of Social Media
Analytics

The Isolation of Social Media

12y Jack Aaronson

The Isolation of Social Media

As younger generations grow increasingly dependent on isolating technology to stay in touch, perhaps a new breed of social media services that aim to ...

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Twitter Unveils Photo-Tagging and Multi-Image Upload Tool
Social

Twitter Unveils Photo-Tagging and Multi-Image Upload Tool

12y Dan Worth

Twitter Unveils Photo-Tagging and Multi-Image Uplo...

Twitter's new functionality arrives on iPhone first, with Android and Twitter.com desktop versions to follow. Read More...

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Foursquare Expands Ad Capabilities Into LatAm by Partnering With IMS
Marketing

Foursquare Expands Ad Capabilities Into LatAm by Partnering With IMS

12y Yuyu Chen

Foursquare Expands Ad Capabilities Into LatAm by P...

Foursquare announced today that Internet Media Services (IMS) will act as the company's exclusive ad sales partner in Latin America. Read More...

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Why Heels.com Prefers Polyvore to Facebook, Instagram, Pinterest, Etc.
Marketing

Why Heels.com Prefers Polyvore to Facebook, Instagram, Pinterest, Etc.

12y Mary Lisbeth D'Amico

Why Heels.com Prefers Polyvore to Facebook, Instag...

The online shoe purveyor says it sees better e-commerce results from the fashion discovery site than from bigger social media competitors. Read More...

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5 Ways to Drive Conversions Through Social Proof
Conference Coverage

5 Ways to Drive Conversions Through Social Proof

12y Team ClickZ

5 Ways to Drive Conversions Through Social Proof

Consumers want authentic, valid reasons to choose you, not from you but from other like-minded consumers whom they feel they can trust, or "social pro...

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Why Did Facebook Spend $19 Billion on WhatsApp but Not $185K on .Facebook?
Data insights

Why Did Facebook Spend $19 Billion on WhatsApp but Not $185K on .Facebook?

12y Jennifer Wolfe

Why Did Facebook Spend $19 Billion on WhatsApp but...

How could the social media giant have missed the opportunity to own its most important asset at the registry level - its website? Here are a few ideas...

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Facebook Acquires Oculus for Around $2 Billion, Updates Lookalike Audiences
Marketing

Facebook Acquires Oculus for Around $2 Billion, Updates Lookalike Audiences

12y Yuyu Chen

Facebook Acquires Oculus for Around $2 Billion, Up...

Facebook is purchasing virtual reality technology start-up Oculus VR for $2 billion. Read More...

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Nissan Taps Leaf Owners to Drive More Electric Car Sales
Automotive

Nissan Taps Leaf Owners to Drive More Electric Car Sales

12y Lisa Lacy

Nissan Taps Leaf Owners to Drive More Electric Car...

Nissan has added a Q&A tab onto its website for prospective buyers of its electric Leaf model, where it has aggregated answers to common questions...

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Smile, You’re on Social Media
Social

Smile, You’re on Social Media

12y Bob Cargill

Smile, You’re on Social Media

Brands and businesses need to lighten up on social media. If you want to be a success on social media, you can't afford not to be extemporaneous and e...

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Twitter to Kill @ Replies and #Hashtags?
Social

Twitter to Kill @ Replies and #Hashtags?

12y Jennifer Slegg

Twitter to Kill @ Replies and #Hashtags?

Could you imagine Twitter without @replies or #hashtags? It seems Twitter is considering eliminating both, even though they are deeply ingrained withi...

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The Hierarchy of Social Engagement Value
Social

The Hierarchy of Social Engagement Value

12y Roger Katz

The Hierarchy of Social Engagement Value

In the hierarchy of social engagement value, simple likes and retweets come at the bottom, followed by sharing of brand-related content, sweepstakes, ...

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H&R Block Celebrates Getting Billions Back With Social Media Record Label
Social

H&R Block Celebrates Getting Billions Back With Social Media Record Label

12y Lisa Lacy

H&R Block Celebrates Getting Billions Back With So...

The YouTube campaign will include ten original songs that celebrate tax refunds and push the brand’s Billion Back messaging. Read More...

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Move Over TV – Brands Are Tuning Into Digital Video Ads
Media

Move Over TV – Brands Are Tuning Into Digital Video Ads

12y Tessa Wegert

Move Over TV – Brands Are Tuning Into Digital Vide...

Over the past year, the digital marketing industry has seen several major video developments that stand to drastically alter the way we think about re...

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Unraveling Big Data With Majestic SEO's Dixon Jones Ahead of ClickZ Live NY
Analytics

Unraveling Big Data With Majestic SEO's Dixon Jones Ahead of ClickZ Live NY

12y Melanie White

Unraveling Big Data With Majestic SEO's Dixon Jone...

How can marketers make sense of the glut of insight they have at their fingertips? We ask Dixon Jones of Majestic SEO, which provides billions of bits...

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Quick Guide to Retargeting on Facebook Website Custom Audiences
Asia

Quick Guide to Retargeting on Facebook Website Custom Audiences

12y Jermyn Toh

Quick Guide to Retargeting on Facebook Website Cus...

An overview of how direct response marketers can optimize Facebook's new custom audience features to improve conversions. Read More...

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Facebook Officially Launches Its Premium Video Ad Program
Media

Facebook Officially Launches Its Premium Video Ad Program

12y Yuyu Chen

Facebook Officially Launches Its Premium Video Ad ...

Facebook announced Premium Video Ads, which have been tested since last December. The video ads aim to help advertisers reach branding objectives on F...

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Scrabble Word Showdown Lets Fans Choose One New Playable Word
Social

Scrabble Word Showdown Lets Fans Choose One New Playable Word

12y Lisa Lacy

Scrabble Word Showdown Lets Fans Choose One New Pl...

Scrabble is inviting fans to suggest words on Facebook, and the new word selection will conclude with a "bracket-style showdown." Read More...

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Brands and Social: Finding the Perfect Fit
Marketing

Brands and Social: Finding the Perfect Fit

12y Chris Copeland

Brands and Social: Finding the Perfect Fit

When deciding on a strategy for social, brands much ask themselves if a particular social network allows the brand to represent itself in a way that's...

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SXSW 2014: George Takei’s Take on Social Media and YouTube
Media

SXSW 2014: George Takei’s Take on Social Media and YouTube

12y Melanie White

SXSW 2014: George Takei’s Take on Social Media and...

ClickZ sat down with George Takei at SXSW. He shared his thoughts on the importance of social media in driving engagement with fans and why he chose Y...

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Gucci Pairs Female DJs With Fringe on Branded Spotify Hub
Ecommerce

Gucci Pairs Female DJs With Fringe on Branded Spotify Hub

12y Lisa Lacy

Gucci Pairs Female DJs With Fringe on Branded Spot...

Gucci’s so-called Fringe Mix features what the brand calls fashion-forward DJs and its Bamboo Fringe handbags on a Spotify hub that launched March 11....

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Facebook Redesigns Pages, Adds Pages to Watch Feature
Social

Facebook Redesigns Pages, Adds Pages to Watch Feature

12y Yuyu Chen

Facebook Redesigns Pages, Adds Pages to Watch Feat...

Facebook's new look for Pages follows changes to the News Feed last week. Pages to Watch lets brands create a list of Pages similar to their own and c...

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Instagram Secures First Major Ad Deal With Omnicom Group
Marketing

Instagram Secures First Major Ad Deal With Omnicom Group

12y Yuyu Chen

Instagram Secures First Major Ad Deal With Omnicom...

After running its first sponsored post four months ago, Facebook-owned Instagram inks its first big ad deal with Omnicom Group. Read More...

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Switching Between Devices Normal for 40% of U.S. Web Users [Facebook Study]
Data insights

Switching Between Devices Normal for 40% of U.S. Web Users [Facebook Study]

12y Yuyu Chen

Switching Between Devices Normal for 40% of U.S. W...

A recent study from Facebook shows that more than 40 percent of people switch devices mid-activity and people use each device for a different purpose....

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Sudafed Replay Fights Sinus #FOMO, but Misses Marketing Opportunities
Ecommerce

Sudafed Replay Fights Sinus #FOMO, but Misses Marketing Opportunities

12y Lisa Lacy

Sudafed Replay Fights Sinus #FOMO, but Misses Mark...

The Facebook campaign, which says it gives sinus pain and congestion sufferers "a chance to press rewind on life," asks consumers to describe experien...

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SXSW 2014: Monetization Opportunities in a Sharing Economy
Social

SXSW 2014: Monetization Opportunities in a Sharing Economy

12y Melanie White

SXSW 2014: Monetization Opportunities in a Sharing...

ClickZ spoke to Kurt Abrahamson, chief executive of ShareThis, to discuss the new "sharing currency" and the implications that this has for brands and...

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What the Digital World Can Learn From China and APAC
Social

What the Digital World Can Learn From China and APAC

12y Aaron Kahlow

What the Digital World Can Learn From China and AP...

China, Asia, and now what we call APAC have been ahead of the game throughout history and still are in so many big ways in digital. So, let us learn a...

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#UseYourPower: WWF Singapore Goes Digital to Boost Pledges for Earth Hour
Asia

#UseYourPower: WWF Singapore Goes Digital to Boost Pledges for Earth Hour

12y Adaline Lau

#UseYourPower: WWF Singapore Goes Digital to Boost...

The World Wide Fund for Nature (WWF) Singapore rolls out its largest digital campaign for global environmental event Earth Hour, including a partnersh...

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