Columnist Krista Neher shares tips and predictions for social media marketers hoping to improve their game in 2014. What's hot in social... and what's...
View articleThe social network has unveiled the most popular destinations for users globally including top topics for Hong Kong, Singapore, Australia, and India. ...
View articleInternal NSA documents pointing at Google's lack of security allowing the government to spy on the back of its cookies relaunches the data debate. Rea...
View articleReports from Adobe,IBM, Skava and Kenshoo invariably confirm that mobile shopping is taking front seat,as demonstrated by soaring figures during Thank...
View articleData shows Cyber Monday was a huge success, with comScore proclaiming it as the day with the heaviest online spend in U.S. history. Read More...
View articleTwitter has unveiled Tailored Audiences, a retargeting option for advertisers that allows targeting of Promoted Tweets and Accounts based on external ...
View articleThe advent-calendar-like Facebook app includes what the brand calls “28 perfect gift ideas.” Read More...
View articleKenshoo found that when a person was exposed to a brand's Facebook ads and paid search ads together, there was a 30 percent more return on ad spend th...
View articleThat said, which brands seem to "get" marketing on Twitter and what can we learn from them? Columnist Roger Katz takes a look as marketers prepare for...
View articleAgencies and digital influencers at each end of the spectrum weigh in on the advertising possibilities at Snapchat and how brands could use the image ...
View articleThe If You Feed Me campaign asks cat owners to create memes that illustrate the great lengths their cats will go to for some wet food. Read More...
View articleDove Beauty Sketches, created by agency Ogilvy Mather for Unilever, was not only the year's most socially-shared video ad of the year, according to th...
View articleThe brand is encouraging fans to use the hashtag #MyKindofHoliday to talk about traditions and to access Pinterest content for easy party ideas. Read ...
View articleInfiniti’s roughly 15-minute video includes about five calls to the viewer, who, in turn, impacts the outcome of the story based on whatever he or she...
View articleCompanies may not be paying enough attention to a valuable asset-brand connected consumers that are actively seeking a relationship with the brand, a ...
View articleThe brand wants Honda fans to submit their stories on a new website and use the hashtag #StartSomething as an extension of its Honda Loves You Back ca...
View articleThe installation includes an intelligent vending machine at a Bryant Park Subway station and encourages women to use the hashtag #BringYourBold to tal...
View articleI'll walk you through the Facebook and Twitter offerings to help you decide where to invest that budget you managed to eke out for a social retargetin...
View articleNew research from Gigya shows that although Facebook remains the dominant social login, Google+ is making gains in North America, Europe, and for e-co...
View articleThe interactive experience creates so-called Passion Portraits and illustrates shared Facebook likes in support of its 2014 Versa Note model, which th...
View articleCustom Audiences is a way for brands to upload their own email address list and create just that, a "custom audience" or group of people they can spec...
View articleMobile accounted for 49 percent of Facebook's revenue, pushing net income to $425 million on $2.02 billion in revenue during the last quarter. Read Mo...
View articleThe Halloween campaign asks fans and followers to tell the beef jerky brand how they would #tricksasquatch or #treatsasquatch. Read More...
View articleThe Mammogram Monologues program invites women to share their mammogram stories on Facebook, Twitter and Instagram to make them more comfortable with ...
View articleThe Toyota Rav4 Rubik’s Cube is a Facebook game that allows consumers to upload photos and share personalized cubes. Read More...
View articleAdobe's Social Media Intelligence report says that brands' social media efforts are paying off. Read More...
View articleBuffer, the popular social sharing platform, was the victim of a spam hack Saturday afternoon. With an all-hands approach and a strong company culture...
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