Is there any social platform that can provide a long-lasting positive user experience? Read More...
View articlePiqora aims to enable companies to track hashtag campaigns, images and brand advocates on the three networks through a single dashboard. Read More...
View articleFacebook is still the dominant provider of social logins and shared content but other networks are gaining favor as users seek variety in their social...
View articleBig data marketing app company BloomReach aims to bridge the gap between multi-device shopping, and offer more personalized content to mobile users th...
View articleA closer look at some tactics that can help add lead generation and actual measurable results into the mix of your social program. Read More...
View articleClickZ spoke recently with Tammy Gordon, VP, social communications and strategy at AARP, about the evolution of its social strategy. Read More...
View articleA look at the issues companies face as they grow and develop an effective integrated marketing program. Read More...
View articleThe relationships that we have as kids can be temporary and fleeting, but the relationships we build as grown-ups, at least the valuable ones, are foc...
View articleIf we've learned anything from the last 10 years, it's that we have to be more transparent with our efforts - especially when we know they're likely t...
View articleMaximize the return on your social efforts by connecting with fans who will spend time with your brand, talk positively about your brand, and generall...
View articleRather than coming straight out of the gate with a sales message, determine a genuine, authentic purpose that is consistent with your brand, contribut...
View articleThis revolution isn't being televised, but it is being captured, filtered, and shared - six and 15 seconds at a time. Read More...
View articleFacebook announced today that it is releasing the feature to all English-speaking users in the U.S. over the coming weeks. Read More...
View articleIt's time for brands and their agency partners to make the critical changes to skillsets, marketing processes, and technology for economic advantage. ...
View articleIncrease the impact of your brand with an integrated strategy. Read More...
View articleAs you plan your campaigns, think of social media services and sites in terms of the behavior they're likely to provoke, and match your content accord...
View articleThe site announced plans to move into the ad retargeting space today by using browser-based cookies and email identification with third-party sites. R...
View articleTrying to appease advertisers, Facebook has updated its review process to ensure brands are protected. With this new process, Facebook aims to control...
View articleWhy do people become fans of a brand on Facebook? A new study reveals that a majority are customers of a brand. Other motivators include discounts and...
View articleJust as digital display advertising reshaped the ad sector with its focus on targeting and data, the growth of social advertising is forcing brands to...
View articleIn a move to broaden its social presence, Alamo Rent A Car has launched a campaign timed for the start of the vacation season focused around a series ...
View articleThe Unilever brand's Klondike Celebrity Challenge plays on its 30-year-old slogan. Read More...
View articleStrategic digital marketing advice from Dolly Parton and Kenny Rogers. Read More...
View articleThe water brand's 'Wimbledon Wiggle' campaign seeks fan video submissions on its U.K. Facebook page. Read More...
View articleThe company recently launched a campaign that lets people write and share secret messages to each other online that can only be decoded by viewing the...
View articleMuch of being a successful advertiser online is about sending a message without disrupting the experience consumers hold dear. Sometimes it's the quie...
View articleFacebook announced hashtags last week, giving validation to everyone who used the original Twitter function to drive home their point in a Facebook st...
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