The potential to learn about attitudes, opinions, and how information is being received will allow marketers to learn more about tailoring their messa...
View articleFacebook's Custom Audiences technology will finally allow email to cross the chasm and join the ranks of advertising technologies and tactics recommen...
View articleThat Japanese are simply "replacing" Facebook with LINE is a flawed hypothesis. Here's why. Read More...
View articleBefore you make any big decisions, be sure to find out what your goals and objectives are, and how your customers are using each social media channel....
View articleSocial media offers a cost-effective, user-friendly way to build your brand, expand your Internet presence, and ultimately increase business. Read Mor...
View articleWhy LinkedIn's "homestead" is a wide open field for savvy B2B content marketers. Read More...
View articleBarely a year after its disastrous IPO, the time finally came for Facebook's executives and board of directors to face the music at an annual sharehol...
View articleTo drive success on Facebook, Twitter, and LinkedIn requires understanding which social network is best for your company’s needs; the differences betw...
View articleFacebook wants to simplify the process of sharing, connecting, and engaging with everything and everyone online. Read More...
View articleBen & Jerry's new City Churned social media campaign lets people in five U.S. cities vote their own city-specific preferences for a new ice cream flav...
View articleWhat are our options to reach users in their chosen mobile environments and still deliver rich and effective content with fluid animation? Read More...
View articleFirm gives a rare glimpse into data centre selection processes Read More...
View articleFacebook is getting into the verification business, borrowing a feature that Twitter first introduced almost four years ago. Read More...
View articleA startup called Swipely is offering merchants so-called Google-style analytics to help them get more out of storefront sales—all with the swipe of a ...
View articleZyrtec wants to encourage people to go outdoors and enjoy the fresh air by, paradoxically, getting them to play an online game. Read More...
View articleForty-nine percent of marketers surveyed in Social Media Examiner's 2013 Social Media Marketing Industry Report consider Facebook to be their most imp...
View articleFacebook is now suggesting images of 308x308 pixels to show the traditional ad in the News Feed which is a significantly larger canvas size compared t...
View articleThere are four major trends that are changing the way marketers are thinking about digital video and why the excitement is building: social media, mob...
View articleWhy so many fail and the three "A's" of mature social strategies to succeed today. Read More...
View articleIt's time to revisit your SEO strategies and think like a mobile user, think about how you evolve your SEO to optimize for smartphones, and look at th...
View articleWhen Microsoft reveals a new media-streaming app for its Xbox 360, it is usually only available in a few countries. This time however, the Machinima a...
View articleIs social media a source of traffic to e-commerce sites and are these platforms capable of generating substantial purchase conversions? Read More...
View articleWith all the talk about data analytics in the advertising business, it can often seem creative is dead. Not so, said executives gathered on Tuesday to...
View articleJaguar is increasing its marketing efforts on social and mobile for the F-Type, its first "true two-seat sports car" in the North American market in a...
View articleOne of the biggest things an organization can do is leverage social to propagate its materials throughout the web and add weight to them in organic se...
View articleJust because the social fanbase is hanging out in different places, doesn't mean brands can't build effective campaign bridges between those fragmente...
View articleGE Wonderground, a new desktop and mobile game released for the iPhone last month, is designed to inform or reintroduce consumers to the 121-year-old ...
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