Puma incorporated QR codes and gamification to attract trendsters in-store. Read More...
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View articleIndia is home to 930 million mobile subscribers and 60 million social networkers, which include Facebook, Google+, LinkedIn, YouTube, and Tumblr. Read...
View articleSocial marketing platform Compass Labs has launched CLIQ Social Intelligence, a platform it says provides brands guidance on their audience, and earne...
View articleAt an event shrouded in secrecy, Facebook unveiled 14 new retail partners for Facebook Gifts and said that the online shopping app is now available to...
View articleSocial TV start-up Miso has launched a new product, Quips, that allows users to select a scene from a TV show, caption it with their thoughts and shar...
View articleExecutives at ad:tech New York this week presented three emerging technologies, some more mature than others, with the potential to change the marketi...
View articleWalmart's Carrier Classic is a new Veteran's Day tradition. The college basketball tournament, played out on an aircraft carrier, garnered more than 1...
View articleDiscovery Digital realized how much it needed Facebook. And 1-800 Flowers has found new audiences on the fly that increased sales. Both claim that Big...
View articleInstead of Santa and the North Pole, toy store chain Toys “R” Us is utilizing a newsroom and reporters in some of its digital promotional efforts this...
View articleRiding on the coattails of Pac-Man and other 1980s arcade games, Kibbles 'n Bits dog food debuted a digital campaign that revolves around a retro 8-bi...
View articleNew research from social media benchmarking company Unmetric finds that Facebook is the social media platform of choice for candy companies. Read More...
View articlePolitical advocacy group MoveOn.org sought to rock the liberal vote at the eleventh hour with the launch late last week of Vote Buddy, a Facebook app ...
View articleMobile local ad revenue in the U.S. will grow by 54 percent by 2016, according to a new study by local media advisor company BIA/Kelsey. Read More...
View articleSocial connections between visitors and savvy local residents are the heart of a newly revamped promotional website touting the sprawling Los Angeles ...
View articleFacebook's new policy means that it could become more expensive to maintain a brand page and reach all of your fans than it is to market through other...
View articleHow to find the right balance of details that helps you justify your SEO plans. Read More...
View articleThe nature of the social environment, the mindset of consumers while in social mode, as well as the different platform capabilities make social advert...
View articleFour Seasons Hotels and Resorts has launched an online campaign, The Spark, which aims to create engaging online content to inspire romance among coup...
View articleThere's money to be made in pursuing simplicity, and the opportunities are there for companies that have the guts to do it. Read More...
View articleThere are generally two schools of thought when it comes to marketing on Facebook - paid media and earned media. Although organic (earned) media is in...
View articleA tweet, $500, a Facebook post, $3,000, a blog post, $5,000; although this is just an example, and a highly priced one at that, these can be the harsh...
View articleCarrotmob, a seven-person digital cause-marketing startup, has pulled off a coup most young agencies only dream of - working on retail marketing campa...
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