While a marketer cannot create a viral phenomenon on behalf of your brand, she can... Read More...
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View articleNew evidence shows that Facebook delivers meaningful referral traffic and "earned and shared media" is resulting in traffic, as well. Read More...
View articleWebtrends' report shows paid promotions lagged in 2010 compared to the previous year. Read More...
View articleOscar Meyer, Bud Light, and Macy's require users to "Like" their brand before participating in a promotion. Are marketers diluting their "likes?" Read...
View articleBrands including Starbucks and Mazda are among first in Europe to use the location-based deals platform. Read More...
View articleTwo major brands highlight how advertisers are ramping up social media around the Super Bowl. Read More...
View articleFacebook's Sponsored Stories underscores why marketers must tightly integrate three media strategies. Read More...
View articlePew Research Center measured political use of Twitter, Facebook before the 2010 elections. Read More...
View articleBest practices for finding and connecting with brand advocates. Read More...
View articleThe rise of social will influence how you develop marketing campaigns, but are you capitalising on it or waiting for others to set the rules for you. ...
View articleOnline retailer follows in the footsteps of P&G, Delta, and Nine West. Read More...
View articlePay per click is not just for Google or for search anymore. Read More
View articleBrewer "sponsors" $1 donations to Iraq and Afghanistan War vets. Read More...
View articleImagine if your social network could generate in-game content. Read More...
View articleCoca Cola, Levi's, and Anheuser Busch are already running "Sponsored Stories." Read More...
View articleDefine measurable goals, identify your performance metrics, set up your measurement tools, and decide when and how often to measure. Read More...
View articleBefore you embark on a social marketing strategy, consider asking and answering these questions. Read More...
View articleSocial site may have bolstered Q4 ad sales by adding a fourth placement last fall. Read More...
View articleConsumers are spending less and less time on Web-based email, but what is driving this behavioural change? Read More...
View articleSocialCode is latest attempt by WaPo to find new revenue sources as publishing business contracts. Read More...
View articleObjectiveMarketer provides social marketing tools to clients like Cisco WebEx and Answers.com. Read More...
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