If the new Facebook search functionality takes off, you may have to maintain a completely different set of keywords and strategies for Bing because of...
View articleCustomers now need to find reasons to engage with their devices, and editors must create high-quality curated content. Read More...
View articleWith no immediate plans to bring Graph Search to mobile, a channel where most Facebook users already access the site today, Facebook is continuing wit...
View articleThe report finds global paid search spend was up 18 percent in 2012. Read More...
View articleConsumers watched 11.3 billion online video ads last month, according to a new report by comScore. Read More...
View articleGoogle have launched a new digital coupon called Zavers. The coupon enables retailers and manufacturers to reward customers with coupons relevant to t...
View articleScoutmob has partnered with Google's Niantic Labs in order to integrate its free mobile deals with Field Trip, letting people receive offers, discount...
View articleLearning better decision-making by understanding basic statistics. Part one in a two-part series. Read More...
View articleThe power of social networking is being able to bring brands closer to their customers and potential customers in a faster, easier way than ever befor...
View articleThe recent announcements made about Google's free analytics tool mean that you will now be able to track your customers' behavior using multiple devic...
View articleStart with an organizational top-down approach to determine how goals at each level can be accomplished through PPC this year. Read More...
View articleAs brands ready for 2013, here are a few ways to maximize the role search should play for your brand. Read More...
View articleAs CPCs rise, as the traffic mix becomes more "mobile," and as new Ad Extensions are rolled out across Bing and Google AdWords, you may find it helpfu...
View articleDeliver maximum performance by reviewing your settings, account structure, ad copy, and extensions. Read More...
View articleQuality Scores on tough keywords are not a judgment that you've failed, they're simply benchmarks of intent matching. Part two in a two-part series. R...
View articleGoogle evangelist on how digital marketing differs across the West and Asia as well as opportunities for a new type of monetization. Read More...
View articleWhat you, the SEO, need to do in your website migration. Read More...
View articlePageTraffic, Bruce Clay, and Web Marketing Academy execs shed light on search marketing practices in India. Read More...
View articleNovember 2012 saw U.S. online searches rise over the 17 billion mark, according to a new study from comScore. Read More...
View articleTwo news organizations reported on Friday rumors that Facebook is in talks with Microsoft to buy Atlas, its giant media digital media platform. Could ...
View articleGet your 2013 plans on track to succeed with these dominant trends and related actionable marketing tactics. Read More...
View articleWith the holidays approaching, taking stock of what you've done in social media marketing in 2012 and what business results those activities have driv...
View articleEvaluating the impact that changes in image or product price might have on the success of the ad. Read More...
View article2012 was a big year in technology and I've put together my list. What does yours look like? Read More...
View articleAdelphic Mobile, an ad tech company founded in late 2010, has raised $10 million in a new round of funding from Google Ventures and Matrix Partners. T...
View articleGoogle is in the early stages of creating a new shopping experience on video through its wildly popular YouTube site. A new beta feature released just...
View articleGoogle's "Smartphone Launch Predictor" study found that 52 percent of purchase-related searches occur before a smartphone is launched. Read More...
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