The Best Product for Marissa Mayer to Fix
Email

The Best Product for Marissa Mayer to Fix

14y Dave Hendricks

The Best Product for Marissa Mayer to Fix

Yahoo's most important and visible product is email. As in @yahoo.com. Read More...

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Digital Ad Revenues Will Grow 13% in 2012
Ad Industry Metrics

Digital Ad Revenues Will Grow 13% in 2012

14y Melanie White

Digital Ad Revenues Will Grow 13% in 2012

Digital will account for 25% of the local ad market in the future, says BIA/Kelsey. Read More...

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Is Facebook Really Winning in Japan?
Asia

Is Facebook Really Winning in Japan?

14y Motoko Hunt

Is Facebook Really Winning in Japan?

Facebook and Twitter are eroding the dominance of local social networks Mixi, Mobage, and Gree in Japan. Read More...

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Yahoo Nabs Google Vet Marissa Mayer as CEO
Marketing

Yahoo Nabs Google Vet Marissa Mayer as CEO

14y Matt Kapko

Yahoo Nabs Google Vet Marissa Mayer as CEO

The 37-year-old has been at Google for 13 years. Read More...

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Paid Search Spend Increased 15.5% in Q2
Paid Search

Paid Search Spend Increased 15.5% in Q2

14y Search Engine Watch

Paid Search Spend Increased 15.5% in Q2

Growth is slowing and mobile spiked in Q2 2012. Read More...

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Google Allows Users to Make Display Ads Disappear
Display Advertising

Google Allows Users to Make Display Ads Disappear

14y Search Engine Watch

Google Allows Users to Make Display Ads Disappear

Consumers can block retargeted ads from specific campaigns. Read More...

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The New, New Quality Score: 1 Incredible Secret Revealed
Paid Search

The New, New Quality Score: 1 Incredible Secret Revealed

14y Andrew Goodman

The New, New Quality Score: 1 Incredible Secret Re...

Google's definition of Quality Score, the importance of CTR, and writing winning ads. Part one in a two-part series. Read More...

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It's About Time to Go Mobile
Asia

It's About Time to Go Mobile

14y Luke Janich

It's About Time to Go Mobile

Setting up a mobile campaign on Google? Consider these best practices. Read More...

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Don't Be Fooled by Good News
Search

Don't Be Fooled by Good News

14y Marios Alexandrou

Don't Be Fooled by Good News

There are many moving parts in the search space and good news can be the result of bad news - don't undermine your credibility by jumping the gun, but...

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The 2012 Socialympics: Rules for Twitter and Facebook
Social

The 2012 Socialympics: Rules for Twitter and Facebook

14y Kaila Strong

The 2012 Socialympics: Rules for Twitter and Faceb...

Marketers must comply with strict rules, for tweets and Facebook posts. Read More...

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Gmail Filtering Redux
Email

Gmail Filtering Redux

14y Derek Harding

Gmail Filtering Redux

If you want to be successful at getting to the inbox, start by understanding the objectives of the gatekeepers and the rules under which you're operat...

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An Ex-Googler's Perspective on Google Customer Management
Marketing

An Ex-Googler's Perspective on Google Customer Management

14y Jeff Lerner

An Ex-Googler's Perspective on Google Customer Man...

Google's relationship with digital marketing and advertising agencies has improved. Here's how. Read More...

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Google Cars Launches for Auto Sales Lead Gen
Paid Search

Google Cars Launches for Auto Sales Lead Gen

14y Search Engine Watch

Google Cars Launches for Auto Sales Lead Gen

Google has quietly launched Google Cars. Read More...

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YouTube Marketplace Aims for Small Biz Video Advertisers
Media

YouTube Marketplace Aims for Small Biz Video Advertisers

14y Kate Kaye

YouTube Marketplace Aims for Small Biz Video Adver...

Video Creation Marketplace will pair advertisers with videographers. Read More...

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GOP Milks Healthcare Ruling on Twitter, Obama Camp Ignores It
Marketing

GOP Milks Healthcare Ruling on Twitter, Obama Camp Ignores It

14y Kate Kaye

GOP Milks Healthcare Ruling on Twitter, Obama Camp...

GOP and Romney camp use ruling upholding Affordable Care Act to drum up donations. Read More...

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Traveling With Mobile and Social
Social

Traveling With Mobile and Social

14y Sundeep Kapur

Traveling With Mobile and Social

An accident away from home highlights how our mobile devices keep us connected and informed. Read More...

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What's New in Mobile Ad Tracking for App Publishers
Media

What's New in Mobile Ad Tracking for App Publishers

14y Rob Weber

What's New in Mobile Ad Tracking for App Publisher...

An update on how Google and Apple approaches to using device identifiers and what that means for marketers. Read More...

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Site Helps Teens Share Crushes on Favorite Books
Social

Site Helps Teens Share Crushes on Favorite Books

14y Lisa Lacy

Site Helps Teens Share Crushes on Favorite Books

HarperCollins launched social hub for young adult fiction readers. Read More...

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SEO Solutions for Multi-Country Sites: Multi-Lingual XML Sitemaps
Search

SEO Solutions for Multi-Country Sites: Multi-Lingual XML Sitemaps

14y Crispin Sheridan

SEO Solutions for Multi-Country Sites: Multi-Lingu...

Google has begun offering new functionality for XML sitemaps to remedy issues pertaining to search engines viewing country-specific pages as duplicate...

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China Internet Scene: A Whole Different World!
Asia

China Internet Scene: A Whole Different World!

14y Karen Ho

China Internet Scene: A Whole Different World!

Chinese Internet is not complicated. Remember, it is a seller's market. Read More...

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4 Ways to Prepare for Google's Paid Inclusion Hybrid
Paid Search

4 Ways to Prepare for Google's Paid Inclusion Hybrid

14y Kevin Lee

4 Ways to Prepare for Google's Paid Inclusion Hybr...

And why a transition to paid inclusion was a good idea for Google and is also potentially good for shoppers. Read More...

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Data Collection Up 400% Since 2011
Analytics

Data Collection Up 400% Since 2011

14y Daniel Mickens

Data Collection Up 400% Since 2011

Krux found data collection per page rose from 10 to 50 events year-over-year. Read More...

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Facebook on More Homepages Than Twitter and Google+
Social

Facebook on More Homepages Than Twitter and Google+

14y Search Engine Watch

Facebook on More Homepages Than Twitter and Google...

24.3% of homepages have Facebook integration. Read More...

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Former Google and AOL Exec Barrett Moves to Yahoo
Display Advertising

Former Google and AOL Exec Barrett Moves to Yahoo

14y Kate Kaye

Former Google and AOL Exec Barrett Moves to Yahoo

Michael Barrett aims to help Yahoo's global strategy. Read More...

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Where Is Search Heading? Check the Map
Search

Where Is Search Heading? Check the Map

14y Chris Copeland

Where Is Search Heading? Check the Map

For brands to be successful in search within a mobile-first world, there can be no greater priority than a well-curated local presence. Read More...

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Marketing News Roundup: Pernod Ricard, XL Marketing, GSI Commerce
Marketing

Marketing News Roundup: Pernod Ricard, XL Marketing, GSI Commerce

14y Daniel Mickens

Marketing News Roundup: Pernod Ricard, XL Marketin...

Pernod Ricard uses Facebook to fight underage drinking; XL Marketing gets $70 million investment. Read More...

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Google Makes AdMob Mobile Ads Available in AdWords
Media

Google Makes AdMob Mobile Ads Available in AdWords

14y Kate Kaye

Google Makes AdMob Mobile Ads Available in AdWords

AdMob network inventory is now available in the AdWords platform. Read More...

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