Bing Stole Search Share From Google in January
Data insights

Bing Stole Search Share From Google in January

15y Jack Marshall

Bing Stole Search Share From Google in January

Explicit core share of U.S. searches shows Microsoft's growth. Read More...

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Paid Links Revisited: JCPenney - A Disaster or Success?
Paid Search

Paid Links Revisited: JCPenney - A Disaster or Success?

15y Kevin Lee

Paid Links Revisited: JCPenney - A Disaster or Suc...

Should you decide to buy links, do so with an understanding of the risks. Read More...

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TrueView - YouTube Pilots Video Pre-Roll Ads
Media

TrueView - YouTube Pilots Video Pre-Roll Ads

15y Harry Gold

TrueView - YouTube Pilots Video Pre-Roll Ads

Pre-roll video advertising can be annoying, but this offering has advantages over other approaches. Read More...

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Nokia's Microsoft Deal Could Drive Mobile Ad Growth
Media

Nokia's Microsoft Deal Could Drive Mobile Ad Growth

15y Jack Marshall

Nokia's Microsoft Deal Could Drive Mobile Ad Growt...

Increased adoption of the Windows Phone 7 platform could present advertisers with more opportunities to reach users via mobile devices. Read More...

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Google Emphasizes Commitment to Mobile
Media

Google Emphasizes Commitment to Mobile

15y Jack Marshall

Google Emphasizes Commitment to Mobile

Online ad giant invites agencies and advertisers for mobile love-in in New York City. Read More...

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Google Boost: Paid Search for the Masses?
Local

Google Boost: Paid Search for the Masses?

15y Gregg Stewart

Google Boost: Paid Search for the Masses?

Can Google Boost woo small businesses that shied away from AdWords? Read More...

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Shopping Feed Optimization for Google Instant
Search

Shopping Feed Optimization for Google Instant

15y Crispin Sheridan

Shopping Feed Optimization for Google Instant

With Google Instant now available in Google Product Search, consider these points. Read More...

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U.S. Smartphone Penetration Up 60 Percent in Q4 2010
Data insights

U.S. Smartphone Penetration Up 60 Percent in Q4 2010

15y Jack Marshall

U.S. Smartphone Penetration Up 60 Percent in Q4 20...

Android and Apple's iOS make gains as all other smartphone platforms see decline in user base. Read More...

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Imported From Detroit: Search Advertising
Paid Search

Imported From Detroit: Search Advertising

15y Anna Maria Virzi

Imported From Detroit: Search Advertising

A search in Google for the title of a popular Super Bowl video ad turns up a rival's paid search ad. Read More...

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Why Latino Marketers Are so Googly-Eyed
Marketing

Why Latino Marketers Are so Googly-Eyed

15y Giovanni Rodriguez

Why Latino Marketers Are so Googly-Eyed

How Google "stacks up" in Latino digital, and why marketers are taking notice. Read More...

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A Systematic Approach to SEO [Video]
Search

A Systematic Approach to SEO [Video]

15y Sage Lewis

A Systematic Approach to SEO [Video]

An interview with John Straw from Linkdex gives a look into its SEO management tools. Read More...

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Google's Session-Based Broad Match Clicks: Boon or Bane?
Paid Search

Google's Session-Based Broad Match Clicks: Boon or Bane?

15y Kevin Lee

Google's Session-Based Broad Match Clicks: Boon or...

Are broad clicks an opportunity to broaden the reach of your search campaign, or would you rather there be an option to opt out of them? Read More...

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Spy Games - Search Engine Wars Go Public
Marketing

Spy Games - Search Engine Wars Go Public

15y Chris Copeland

Spy Games - Search Engine Wars Go Public

But what is the impact on advertisers? Read More

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How YouTube Used Obama Chat to Build Brand
Marketing

How YouTube Used Obama Chat to Build Brand

15y Joan Voight

How YouTube Used Obama Chat to Build Brand

YouTube used a State of the Union-related Obama interview to enhance its brand and build awareness of its news content efforts. Read More...

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Integrating Offline Marketing With Social Media
Social

Integrating Offline Marketing With Social Media

15y Liana Evans

Integrating Offline Marketing With Social Media

Five lessons learned from Radio Shack for integrating your online marketing efforts. Read More...

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Measuring What Matters
Analytics

Measuring What Matters

15y Neil Mason

Measuring What Matters

Consider this framework for measuring user experience. Read More

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Tips and Tricks for Paid Search Execution
Search

Tips and Tricks for Paid Search Execution

15y Julie Batten

Tips and Tricks for Paid Search Execution

An interview with a senior SEM specialist on how to best maximize your paid search efforts. Read More...

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Media Brands Embrace Gamification Trend
Marketing

Media Brands Embrace Gamification Trend

15y David Ward

Media Brands Embrace Gamification Trend

Bing, Google, Zynga, and Playboy touted the use of game mechanics in online campaigns at the first Gamification Summit. Read More...

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Google's Proactive Stance on Do Not Track
Paid Search

Google's Proactive Stance on Do Not Track

15y Andrew Goodman

Google's Proactive Stance on Do Not Track

By providing consumers with the ability to opt out of tracking, will Google undermine its business? Read More...

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Social Media Marketing: Are You a Leader or Follower?
Asia

Social Media Marketing: Are You a Leader or Follower?

15y Ian McKee

Social Media Marketing: Are You a Leader or Follow...

The rise of social will influence how you develop marketing campaigns, but are you capitalising on it or waiting for others to set the rules for you. ...

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Not Your Father's PPC
Marketing

Not Your Father's PPC

15y Robin Neifield

Not Your Father's PPC

Pay per click is not just for Google or for search anymore. Read More

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Google Aims to Hire More Than 6,000 This Year
Marketing

Google Aims to Hire More Than 6,000 This Year

15y Douglas Quenqua

Google Aims to Hire More Than 6,000 This Year

Recruiting wish list includes more than 300 advertising-related vacancies. Read More...

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Blekko - How You Can Use It for Marketing Your Site [Video]
Search

Blekko - How You Can Use It for Marketing Your Site [Video]

15y Sage Lewis

Blekko - How You Can Use It for Marketing Your Sit...

An overview of the new search engine, Blekko, and whether or not it can give Google a run for its money. Read More...

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The 7 Virtues of SEO That Made a Difference in 2010
Analytics

The 7 Virtues of SEO That Made a Difference in 2010

15y Andy Radovic

The 7 Virtues of SEO That Made a Difference in 201...

Start 2011 with these SEO considerations to ensure maximum return of your investment. Read More...

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Google Offers Privacy Plug-In for Chrome
Data insights

Google Offers Privacy Plug-In for Chrome

15y Kate Kaye

Google Offers Privacy Plug-In for Chrome

Feature works with industry’s self-regulatory program. Separately, Mozilla backs do-not-track HTTP header. Read More...

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U.S. Search Ad Spending Sees Strong Growth
Data insights

U.S. Search Ad Spending Sees Strong Growth

15y Jack Marshall

U.S. Search Ad Spending Sees Strong Growth

Google continues to attract more spend, despite Microsoft and Yahoo's search partnership. Read More...

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Correction: Google's Version of Groupon Is Not Live
Marketing

Correction: Google's Version of Groupon Is Not Live

15y Christopher Heine

Correction: Google's Version of Groupon Is Not Liv...

Search giant will soon join the burgeoning digital deals space. Read More...

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